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How to find original news

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How to find original news

Journalism of public interest exists to inform citizens and influence public debate. It is the opposite of journalism nourished by agency cables, in which journalists reproduce what they are fed.

This means that journalists have to set the editorial agenda of the issues that most concern the audience and explain the meaning of the events. Without this, you may think that you are doing journalism but in reality, you are only reproducing public relations or propaganda communications.

The role of the journalist

Journalism of public interest implies deepening where others do not, shedding light in dark places, challenging the powerful and writing compelling stories about real people whose lives are being affected by the actions of others. (…)

When you have completed this exercise you will have the formula to get at least 10 original stories every week that will only appear on the wires or as the subject of a press conference after you have published them. And that is the real litmus test of journalism: that others are forced to follow the business news ledger that you have published. That is the sign of true journalism.

So here I include some tips to get you started. And before saying that this is not possible, I must say that I have done this exercise in several media outlets in Central America, the Balkans, the Middle East and three countries in Southeast Asia, among others.

In all cases, the result was the publication of exclusive articles that the competition has to follow. Think that the stories you find fall into the category “if it had not been for you, the world would never have known.”

Definition of a strategy led by public interest journalism

Gather the editorial team and decide what are the key issues related to your audience. Of course, before you can carry out this exercise you need to know who your target audience is. You should have carried out an audience segmentation exercise and decided which segments to target in your editorial offer.

Wherever you are in the world, you will probably discover that people’s concerns are reduced to problems such as employment, housing, health, education, transportation, law and order, the environment, etc.

It’s funny how this works. You might think that performing this exercise in Guatemala, Belgrade, Baku, Harare, Jakarta and Kuala Lumpur may result in different issues, but it is not so. Once approved, these issues become key to your public interest journalism strategy.

When I carried out this exercise in Azerbaijan in 2009, the editorial team thought about the following topics: housing, health, education, jobs (economy and finance), transport, agriculture, crime, environment and new technologies.

There may be less than nine, but at least six usually occur. Try to find 10. Keep in mind that politics and corruption are not listed as key issues, despite being proposed as such almost every time this exercise has been carried out. This is because politics and corruption can affect all the aforementioned areas and are common to all, instead of being problems or isolated issues.

Investigate the issues that affect your audience

Now we have to divide each problem into topics, preferably in 10 sub-themes. In the case of Azerbaijan, we begin the exercise with the housing issue and divide it into groups to reach a maximum of 10 sub-themes.

The housing-related issues elaborated by Azerbaijani journalists are:

1-) Security

2-) Trends

3-) Availability

4-) Accessibility

5-) Maintenance

6-) Construction rules

7-) Homeless people

8 -) Public services

9-) Location

10-) Access to a housing according to social stratum and ethnic or racial group

Original stories about real people

Now we have to go one step further. We have to dig deep so that the original stories about real people that illustrate these issues are understandable to the public and can relate to the topics being explored.

This is where the strategy must be shared with journalists working in the field. What they need to find real stories about real people that illustrate the issues. You must include all correspondents and citizen journalists as well.

This is not as difficult as it seems. You will be surprised by the number of stories your team can find. Everyone knows someone who has a story to tell.

The Azerbaijan editorial team came up with the following idea for a security story related to housing, all based on the stories that had happened to their friends, neighbours and family.

1-) Builders and residents suffered injuries.

2-) Existence of homes in an unhealthy state, which leads to homelessness.

3-) The cost of home insurance.

At the end of this exercise, you should have at least three original ideas for articles on each topic.

Therefore, in the model followed in the case of Azerbaijan, the exercise produced 270 ideas for original articles.

(Nine themes multiplied by 10, multiplied by three stories. 9 x 10 x 3 = 270).

These are now a central part of your editorial strategy to provide public interest topics that contribute to the public debate and allow the audience to make informed decisions. (…)

Become a news leader

Now the fun begins. Soon you will begin to define the news agenda (instead of having to follow what others publish, as before).

Your competition will be forced to follow up on the stories you have discovered. (…)

When we did this exercise with the Serbian radio station B92 in Belgrade in 2005, the competition began to ask where we had obtained the press releases. The competitors were accustomed to obtaining all the news delivered through cables, press releases or through press conferences.

Once you have decided to practice this type of journalism, you should not stop. You will be setting the news agenda. I have done this exercise from Azerbaijan to Zimbabwe and in all cases, the results have been impressive.

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Companies that are thriving during COVID-19

Umar Nisar

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Companies that are thriving during COVID-19

After almost a year of the devastating pandemic that paused the world and got it into lockdown mode, companies are working hard into finding new ways of staying afloat, by adapting their services to operate with the necessary measures to stop COVID-19 spread or to opening new roads for different ways of making businesses that allow them to adapt and overcome the pandemic, according to Francisco D’Agostino.

All the industries at a worldwide level suffered consequences due to the pandemic and some managed to thrive in these trying times. These companies that managed to succeed are the new examples to follow in the look for success for new entrepreneurs.

One of the companies with a higher growth during the pandemic was the popular “Zoom”. During the pandemic year, this company increased 413% in the market value and became one of the most used apps for video conferencing at the same time that everything started to change to a remote option.

Schools, jobs and many other industries started applying remote structures to keep activities running and, in the cases that this was an option, it has been said that remote working has brought more productivity and positive results for companies around the world.

With this picture, then Zoom became a synonym for communication.

Another company that has been extremely profitable during the pandemic is “CrowdStrike”. They started recently, in 2019, and became the big thing because of the same reason above. As companies start applying remote jobs, then the need for security increases and the cyber security companies started thriving more by the day.

CrowdStrike increased 357% its market value and gathered more popularity when some hackers tried to compromise the company in an unsuccessful attack. However, their rival was compromised, and this gave them a huge boost among people.

There are hundreds of companies that thrive during the pandemic and we could continue talking about those as a way to inspire young entrepreneurs. However, what matters from this is the way these companies find their way up in a complicated situation.

All online services improved because COVID-19 shows us a lot, but one of the things that taught us is that online services are vital to keep the world going in a situation that no one imagined it could happen.

Now, an important part to notice is how investments increased for people of all ages. It is a trend to avoid having money in the bank without producing anything because of multiple reasons, but one of those is inflation.

So as a way to protect from inflation, people started investing their money and creating and interesting move, since we are talking about young people joining a trend that wasn’t really of interest years back.

One of the industries that thrived the most during the pandemic was videogames. Now with this industry there is a peculiar case that is worth talking about… the GameStop case.

Let’s talk more about this case.

GameStop Corp is a company founded in 1984 in Dallas, Texas. Now, this company has been famously known as your place to go to buy games, but the recent change into online gaming made the company start experiencing difficult times.

The stocks of this company had been struggling for a long time. GameStop has been losing money for years as sales of video games increasingly go online, and its stock fell for six straight years before rebounding in 2020.

But… what really happened in 2020?

Well, the situation was that there were a lot of investors that put their money into believing that stocks options were going to decrease, as the trend showed on earlier years.

However, a bunch of small investors from Reddit didn’t agreed and they decided to change the trend. They started exhorting each other online to keep GameStop’s stock rolling higher. The wild discussions are full of sarcasm, self-deprecation and emojis of rocket ships signifying belief that GameStop’s stock will fly to the moon.  

To illustrate more about the trend, this company was worth $1.3 billion on the stock market on New Year’s Eve was worth about $21 billion at the end of last week, roughly the same as Kellogg’s, the cereal maker, which, unlike GameStop, is solidly profitable.

After millions in losses, the situation is raising some concern that investors are taking excessive risks, but it also shows how trends can shift completely by the day.

If GameStop will maintain this trend is yet to be seen, since this company has had losses for several years.

The COVID-19 pandemic made the whole world face a new reality, nor in the worst scenarios was it expected to experience such a large commercial and operational stoppage. However, countries like New Zealand, Australia and Chile in the industrial sector managed to adjust and establish business operations in order to guarantee timely supply and also under the corresponding health protocols.

Therefore, it is extremely important to break with management paradigms and myths. These planning processes are based on studies and analysis of scenarios in the short, medium and long term in their traditional scheme. This is by applying the best practices created Strategic Business Management (GENE), to support and accompany the business sector to find paths and get out of the adversity.

Management is of vital importance as it allows planning, organizing, directing and controlling each of the processes and activities that take place within the company, explained Francisco D’Agostino.

Currently, the markets generate greater demands and demands, therefore it is important that companies have hierarchical levels that allow them to direct all their activities to the fulfillment of the objectives, this would not be possible if there were not a level where their work exclusively It corresponds to the decision-making process, the definition of the guidelines that must be followed to achieve the established objectives, and above all the responsibility they assume by belonging to that level.

The success or failure of the business totally depends on this level, the ability it has to direct a certain group of people and thus achieve the fulfillment of the objectives as a whole and not individually is the reason why the existence of a Management is of vital importance as it allows planning, organizing, directing and controlling each of the processes and activities that take place within the company.

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The Ultimate Benefits of Using Personalized Bricks

Umar Nisar

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The Ultimate Benefits of Using Personalized Bricks

Brick fundraising is considered an effective and convenient way to raise money in any social club or school, college, church, etc. This is one of the most popular fundraising strategies for low- to mid-level fundraising. But in the last ten years, this strategy has gone out of priority. Now, this strategy is starting to take place again.

This strategy is best suited for low-level donors. Engraved bricks are bricks collected from followers or sponsors for good work. Engraved bricks are most effective for a brick fundraising campaign. If you are looking for a new way to raise money for a charity, personalized bricks may not be your first choice. But they are becoming increasingly popular for a variety of fundraising projects as these are easy to organize and personalized bricks have many advantages.

Do you have any idea about the benefits of using personalized bricks? If so, you’ve come to the right place. We will now try to highlight some of the significant benefits of using personalized bricks in our article. So let’s get started.

Benefits of Using Personalized Bricks

Use them indoors or outdoors

You can display personalized bricks inside or outside the sidewalk or interior or exterior wall. These can be used for new projects, extensions, or building renovations and prove to be very popular due to their instant appeal. Any wall can be used to add brick slips and you can create your theme as part of the project then give it a name that is relevant due to the question.

A unique way to attract donors

This can be a bit awkward when you ask sponsors for grants for a fundraising project, so take a look at the wharf and introduce people to the idea of ​​carved bricks. Not only is it a little different when it comes to making the process fun, but it’s also a fancy way to raise awareness about a suitable cause. Arrange a charitable fund using engraved bricks and sponsors have a way to show where their donations have gone.

The right way to reward sponsors

Personalized bricks are somewhat different and this makes them unique from the point of view of charitable fundraising. Instead of asking sponsors for cash donations, not to show anything for their kind contributions, they will have their own carved bricks that clearly show their support for the project in question. Carved slip bricks look great as part of any building and they leave a lasting mark on the community.

A proven method for generating funds

Carved bricks are very reasonably priced, but you can sell them to your liking and increase the gross amount for the reason you choose. Typically, engraved bricks sell for up to 50 anywhere, but how much you want to charge for each brick is up to you, so test the water and see how generous your sponsor is! This kind of initiative is becoming increasingly popular and it is a sure-fire way of raising much-needed funds.

Ideal for any organization

Fundraising involving engraved bricks is perfect for many tasks, so whether you want to raise cash for a new village hall, a school expansion, or your local charity, you can order bricks in any color or style, personalize them and Make sure they are in line with your new building theme. The carved brick will last as long as it lasts and it will leave a lasting legacy for the sponsors who were kind enough to donate to your worthy cause.

Final Thought

Most people use engraved bricks for brick fundraising but there are many benefits to using personalized bricks that not many people know. Consider conducting personalized brick fundraising campaigns and they come with a wide range of benefits, not just a great way to help you achieve your financial goals.

With this in mind, we have tried to discuss in this article the various benefits of using personalized bricks. Hopefully, this small effort of ours will give you a full idea of ​​its benefits. If you are interested to know more about it, you can comment on us. We will surely try to answer.  Thank you all.

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Term Insurance Policy: Advantages and Disadvantages

Bobby Jansson

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Term Insurance Policy: Advantages and Disadvantages

With the rise of economic fluctuations and detrimental illnesses, insurance policies have become a precautionary shield for the public. People have become intuitive about future income, smart investment plans, and secured monetary returns to income. Term insurance is one segment under the roof of insurance policies. There has been continuous swelling of life insurance policies in difficult times. It is very requisite to choose and buy term plan that meets your requirements.

Term insurance gives the benefits of long-term savings, death benefits, and secured income for a family. In the tech-savvy world, buying a policy is just a few clicks away. One may opt to buy term plan online comparing the plans on various portals.

Advantages of Term Plans

  • Flexibility

One may buy a term insurance plan with good flexibility. It is both renewable and convertible. You may extend or renew the policy without any medical examination after the termination of the first policy. With a hike in the premium, the term policy can easily be converted into an endowment policy of the same sum assured. It is also effortless to opt-out of the policy. Once you stop paying the premium, your coverage will be ceased, thereby ending the policy. There is no pay-out or financial loss like an endowment plan where one cannot recoup the savings without financial deductions.

  • Cost-Effective

Long term insurance has an economical price. As compared to other life insurance policies, they are far more cost-effective. Buy term insurance and avail the benefit of huge life coverage to paying budget-friendly premiums. The premium for a term insurance policy is almost six times lesser than any other life insurance policy. Moreover, the premiums are locked in the duration of the plan. The total premium paid when you buy a term plan young is lower than what you purchase later in life.

  • Tax benefits

Section 80C of the Income Tax Act gives beneficial tax saving options. It offers deductions of up to INR 1.5lakhs for listed investments. Under this section, the premium paid is also entitled to deductions. However, the yearly premium should not exceed 10% of the coverage amount.

Under Section 80 D of the Income Tax Act, the policyholder who has taken health-related rider can avail tax benefit. With the term insurance policy, one can avail deductions of up to INR 25000.

Under Section 10(10D), the assured sum received on maturity or death of a policyholder is completely exempted from taxes.

Disadvantages of Term Policy

  • Term insurance is not a policy for those who aspire to save for future needs like marriages, education, retirement, or others.
  • A term Insurance plan does not enable you to create wealth. They have no profit plans and hedges against inflation.
  • If the insured outlives the policy period, no monetary benefit would be given. The policy builds no cash value.
  • No surrender values or loans are given in term insurance policy.

The Bottom Line

Term plans are the purest and most cost-efficient type of plans. It is quite convenient to buy term insurance online as well. Therefore, you should wisely choose the plan considering your income, liabilities expenses, etc.

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