If you are planning on creating brand awareness for your fitness center, think about your gym graphics. Most people are drawn to good visual content be it online or offline.
Social media is one of the most popular platforms used for marketing. As such, it is important to invest in great content. Some of the ways you can showcase this content include video, images, or written words.
In this article, we will look at the key tools for creating images and graphics, the key elements of good gym graphics, and the best visual content to create for your social media marketing strategy.
Key elements of good graphics
The majority of people spend their day on social media platforms like Facebook and Instagram. For this reason, social media is thought to be the most invaluable platform for building a devoted audience for your fitness center. so, to make sure that your social media marketing strategy is successful, here are key elements of good graphics.
- Being on-brand
A lot is involved in brand creation. As such, you need to remain consistent across all your advertising materials. The font and color combination of your graphics should match that of your brand.
Any image must have a clear color tone for better visibility. Generally, you should be able to evoke response emotions from your audience with your visual content. Emotions are a key driving force for every brand.
Once you establish the type of emotions you want to evoke your brand, consider being consistent as well.
- The correct dimensions
Every visual content you share on social media must be of the correct dimension. Note that, the dimensions in each platform you will be publishing on differ in size. For example, the allowed sizes for Twitter are approximately 1,024 x 512, Facebook 1,200 x 628, Instagram 1,200 x 1,200, and LinkedIn 800 x 800. still, these sizes may change so it is important to experiment to see which one works for you.
Key tools for creating images and graphics
You will need a good tool for designing your visuals. To begin with, look for a good camera or smartphone to capture images. Also, look for simple graphic design software to make your designs. Let’s have a deeper look into these tools. Read more here https://romanfitnesssystems.com/articles/how-to-make-a-fitness-infographic/
- Graphic design software
Most people will rush into hiring a graphic designer for their business. However, at some point, this might be very costly.
Alternatively, you may consider other options like graphic software that is available out there. The best part about this software is that they are free and readily available. You can easily bring your designs to life with the help of this software.
Moreover, this graphic design software allows you to create several designs using templates for website banners, social media ads, posters, Infographics, and organic posts.
- DSLR or smartphone camera
There are several camera options out there that you can use for filming workouts. DSLR is one of the most popular cameras available. It can be used to capture both videos and images.
It is also very easy to use as long as you understand how to readjust the camera from different angles.
Nonetheless, if you find DSLR cameras a bit challenging, you can opt for a smartphone camera. Most apple and android smartphones have high-quality cameras that can take good photos.
Images and graphics to create for your social media strategy
Research shows that almost 90% of people visiting fitness platforms trust online views and personal recommendations more than any other information provided by the site. Ask your loyal members to give a testimonial or review about your gym and use the best quotes in your designs.
• Workout tutorials
Workout tutorials are highly useful, especially for those who enjoy home workouts. Include this in your live-streamed or prerecorded content and make sure they fit well onto a rectangular or square graphic. However, the dimension may vary depending on the type of platform you are publishing on.
- Nutrition tutorials
You can also include nutrition tutorials in your designs as they can be very helpful to any reader who wishes to keep fit. Even if you work out every day, eating healthy is paramount. Come up with simple infographics to sensitize your members on the importance of good nutrition and how it will help them achieve their goals. Click here for more insights.
Almost every business today has moved online to market itself. As such, competition is getting higher and higher. This is why you need to make sure you have good visual content to showcase to your audience. Focus on creating uniform designs and producing designs that represent your vision, mission, and personality of the fitness center. Also, research the best tools that you can use to create your designs. After all, your main goal is to draw more audience to your business.
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]
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Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.