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How To Build A Successful Landing Page
Tip #1: Clean, Organized Design
The appearance and overall structure of your page design have a great impact on the effectiveness of your landing page and web design. The main objective of your landing page should be to make the conversion as easy as possible for a visitor. For this reason, it is important that all the elements of your page are aligned with the conversion objective, whether you complete a form or make a purchase. Sign up for a newsletter or download an ebook.
An effective landing page design intelligently uses eye-catching colors and images. Certain primary colors, such as red or green, are intended to increase the number of conversions on landing pages. However, the most important thing is that there is a strong contrast between its main color and its background. There are many different buttons attributes that you should try to ensure a good landing page: test the color, location, and size to determine the most effective landing page design.
Tip #2: Be a Minimalist
Ensure a clean page with clear and natural navigation and without distraction (eg Pop-ups). A good landing page offers all the information that visitors need to convert, but nothing else. Too much information can overwhelm visitors. Make it easy on yourself and only provide the essential information that guides the visitor through the funnel. The information that you place in the foreground and center should be easy to scan: a good copy of the landing page uses bullets to explain the details, if possible.
Consider which important information should be displayed above the fold within the direct line of sight of the visitors and which information can be placed below the fold. Most visitors, of course, know that they can scroll down for more information. So don’t be afraid to add more detailed descriptions in which they are discreetly hidden. A good design of the landing page ensures a clean and attractive visual impression, while the requested information is unobtrusively made available to visitors. Another way to add more information without overwhelming visitors with text is the video home page. Mark the main points of your offer with text and use an optional video that you can click to explain the details.
Tip #3: Use Header to Broadcast Offer Value
A good landing page must have a solid offer and be able to explain clearly and precisely why the offer is valuable. The header and subtitles of the landing page provide an important opportunity to promote the value of your offer. The most effective landing pages confirm the offer with the header and use the subtitles to explain the offer in more detail or to share the value proposition.
Tip #4: Trust Signals
Good landing pages often use trust signals that tell visitors that your offer and brand are reliable. Confidence signals can take various forms: testimonials are a classic form of confidence signals, where word of mouth is capitalized to reassure visitors with the support of previous customers or customers. This can also be done with the “Like” counters, which allow a more subtle form of “Like” and +1 for different social networking sites.
Tip #5: Make Your Page Mobile Friendly
Nowadays, it is important that your landing page can be navigated easily on mobile devices since almost 30% of all web activity is done on mobile devices. It has been shown that a website optimized for mobile devices can even double your conversions. Your landing page should look and feel good on mobile devices: easy to navigate, quick to load, and extremely accessible. In our guide to creating mobile websites, you’ll learn how to make your landing page mobile.
Tip #6: Keep Your Forms Short
When a user visits your website, as an online seller, you want to collect as much data as possible. However, when it comes to creating a good landing page, less is more. It is extremely important that users fill in a few form fields as possible. The more fields that visitors enter, the less likely they are to complete and convert the form. If you need a form for your conversion, just ask for what you need. Remember that you can always request more information on the thank you page.
Tip #7: Tailor Your Landing Pages for Individual Audiences
If you have an attractive offer and have announced this, you are likely to receive traffic from different sources. Whenever possible, you want to adjust your landing pages to different target groups. A user who reaches his landing page via a Facebook or Twitter message differs considerably from a user who reaches his landing page via a PPC advertisement or a link in his monthly newsletter.
Tip #8: Match Landing Page Copy With PPC Ads
Effective landing pages ensure that the words in your copy of the page match the keywords and text in your PPC ads. Repeating the same language and core phrases ensure that visitors are on the right track and that they are consistent.
It is also important to provide users with the content they want directly. When a user clicks on a PPC ad about sleeping bags, don’t drop them on the campsite. You want to get them exactly where you want them to be. Meet user requirements as precisely as possible, here conversions take place!
Tip #9: Test!
The last characteristic of a good landing page is the test. An effective landing page simply cannot be created without extensive testing. Testing and tracking the results is important to determine what your landing page is good for and what’s wrong. Test, test and try even more!
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.
Being diagnosed with cancer can be devastating and affect anyone at any age. Several factors, such as genetics and lifestyle, can cause it. However, cancer can also be caused by the negligence of others. In such an instance, you can sue the people responsible for causing your cancer and claim compensation for the diagnosis and any associated damages.
Determining when and who to sue for getting cancer can be a complex process. So, it’s a wise idea to hire a lawyer to get you through the process and get the compensation you deserve. The attorney can advise you on when, how, and whom to sue for getting cancer.
With that said, here’s when you can sue for getting cancer:
- Product LiabilityÂ
You can sue for getting cancer from a defective product. For example, in one hair product cancer lawsuit, a claim was made that a hair straightening product was causing uterine cancer in women. The defects in the hair product increase the risk of developing uterine cancer for whoever uses it. If you think you’re in a similar situation, you can sue the manufacturers if a certain product increases your risk of developing cancer.
However, proving your case and claiming compensation can be challenging. In such a case, you must prove the defective product caused your cancer to sue the manufacturer or retailer. You’ll have to request tests on the products to prove the defect and the relationship to cancer development. The product defect has to have caused your cancer diagnosis directly. One example is when the product has excessive amounts of lead. You’ll need to hire experts or resort to government authorities to investigate the product to prove this. This way, you have a piece of solid evidence to sue the product manufacturer.
- Medical Negligence
Medical negligence is one of the most common reasons to sue for getting cancer. You could sue for medical malpractice if the doctors, healthcare facility, hospital, or other medical professionals failed to offer the standard of care causing your cancer diagnosis. For example, if the doctor failed to order necessary tests or misdiagnosed your case resulting in cancer progression, you can sue for medical negligence.
To successfully sue for medical negligence, you must prove that the medical practitioner’s actions directly caused your cancer diagnosis. You must also show that you suffered damage because of the negligent actions of the medical practitioner. By doing so, you can claim compensation for treatment of progressing cancer, lost wages if you cannot work, and pain and suffering.
- Environmental Factors
Exposure to environmental pollutants and toxins is a common risk factor for cancer. Prolonged exposure to asbestos at the workplace, radiation, and other chemicals can increase cancer risk. If you can prove your cancer was caused by exposure to a certain environmental toxin like asbestos, consider suing the company or entity responsible for the pollutants.
Suppose a company’s activities produce excessive radiation that affects the population in a specific area and results in cancer. In that case, you can sue that company for exposing you to toxins that caused the development of your cancer.
Like the previous points, you must prove your cancer was directly caused by a specific substance you were exposed to. You’ll also have to show that the exposure was from the negligence of the company or entity you’re suing. Another aspect you must consider is the entity’s knowledge of the potential risks of exposing people to the toxin or substance. Since you’ll also claim that the company or entity was negligent, expose their bad practices that contributed to the development of your cancer.
Additionally, working in a hazardous environment may expose you to substances or toxins that can increase your cancer risk. For instance, if you’re a construction worker with constant exposure to asbestos, you’ll be at risk of developing cancer. Working as a firefighter can also expose you to asbestos and other carcinogenic substances that cause cancer.
You can sue your employer for getting cancer while working in a hazardous environment. To be successful, you must prove the cancer was caused directly by exposure to a specific chemical or substance at the workplace or in the line of duty. For example, getting cancer from asbestos exposure at a construction site.
In such a suit, you’ll claim compensation for the medical expenses covering the diagnosis and treatment, lost wages, damages for the pain and suffering caused to you and your family, and other associated costs.
Conclusion Getting a cancer diagnosis because of someone else’s negligence can be traumatizing and devastating. However, you can get a little relief through compensation for the medical expenses and other related damages, such as pain and suffering. The process of suing for getting cancer can be complicated, and it’d be best to hire an experienced lawyer to handle the litigation process. An attorney can also advise on the available legal options available and the compensation to seek.
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]
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