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How To Build A Successful Landing Page
Tip #1: Clean, Organized Design
The appearance and overall structure of your page design have a great impact on the effectiveness of your landing page and web design. The main objective of your landing page should be to make the conversion as easy as possible for a visitor. For this reason, it is important that all the elements of your page are aligned with the conversion objective, whether you complete a form or make a purchase. Sign up for a newsletter or download an ebook.
An effective landing page design intelligently uses eye-catching colors and images. Certain primary colors, such as red or green, are intended to increase the number of conversions on landing pages. However, the most important thing is that there is a strong contrast between its main color and its background. There are many different buttons attributes that you should try to ensure a good landing page: test the color, location, and size to determine the most effective landing page design.
Tip #2: Be a Minimalist
Ensure a clean page with clear and natural navigation and without distraction (eg Pop-ups). A good landing page offers all the information that visitors need to convert, but nothing else. Too much information can overwhelm visitors. Make it easy on yourself and only provide the essential information that guides the visitor through the funnel. The information that you place in the foreground and center should be easy to scan: a good copy of the landing page uses bullets to explain the details, if possible.
Consider which important information should be displayed above the fold within the direct line of sight of the visitors and which information can be placed below the fold. Most visitors, of course, know that they can scroll down for more information. So don’t be afraid to add more detailed descriptions in which they are discreetly hidden. A good design of the landing page ensures a clean and attractive visual impression, while the requested information is unobtrusively made available to visitors. Another way to add more information without overwhelming visitors with text is the video home page. Mark the main points of your offer with text and use an optional video that you can click to explain the details.
Tip #3: Use Header to Broadcast Offer Value
A good landing page must have a solid offer and be able to explain clearly and precisely why the offer is valuable. The header and subtitles of the landing page provide an important opportunity to promote the value of your offer. The most effective landing pages confirm the offer with the header and use the subtitles to explain the offer in more detail or to share the value proposition.
Tip #4: Trust Signals
Good landing pages often use trust signals that tell visitors that your offer and brand are reliable. Confidence signals can take various forms: testimonials are a classic form of confidence signals, where word of mouth is capitalized to reassure visitors with the support of previous customers or customers. This can also be done with the “Like” counters, which allow a more subtle form of “Like” and +1 for different social networking sites.
Tip #5: Make Your Page Mobile Friendly
Nowadays, it is important that your landing page can be navigated easily on mobile devices since almost 30% of all web activity is done on mobile devices. It has been shown that a website optimized for mobile devices can even double your conversions. Your landing page should look and feel good on mobile devices: easy to navigate, quick to load, and extremely accessible. In our guide to creating mobile websites, you’ll learn how to make your landing page mobile.
Tip #6: Keep Your Forms Short
When a user visits your website, as an online seller, you want to collect as much data as possible. However, when it comes to creating a good landing page, less is more. It is extremely important that users fill in a few form fields as possible. The more fields that visitors enter, the less likely they are to complete and convert the form. If you need a form for your conversion, just ask for what you need. Remember that you can always request more information on the thank you page.
Tip #7: Tailor Your Landing Pages for Individual Audiences
If you have an attractive offer and have announced this, you are likely to receive traffic from different sources. Whenever possible, you want to adjust your landing pages to different target groups. A user who reaches his landing page via a Facebook or Twitter message differs considerably from a user who reaches his landing page via a PPC advertisement or a link in his monthly newsletter.
Tip #8: Match Landing Page Copy With PPC Ads
Effective landing pages ensure that the words in your copy of the page match the keywords and text in your PPC ads. Repeating the same language and core phrases ensure that visitors are on the right track and that they are consistent.
It is also important to provide users with the content they want directly. When a user clicks on a PPC ad about sleeping bags, don’t drop them on the campsite. You want to get them exactly where you want them to be. Meet user requirements as precisely as possible, here conversions take place!
Tip #9: Test!
The last characteristic of a good landing page is the test. An effective landing page simply cannot be created without extensive testing. Testing and tracking the results is important to determine what your landing page is good for and what’s wrong. Test, test and try even more!
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.
