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How to Advertise on Instagram: A Guide to Using Instagram Ads



How to Advertise on Instagram

Instagram has quickly become one of the most popular social media platforms, with over 700 million monthly active users. Businesses are now using this popular platform to reach potential customers with a large user base. It has the potential to reach about 1.2 billion people or 20% of the world’s population over 13. 

Here will guide you on how to advertise on Instagram, including a 5-step guide to run your first Instagram ad in just a few taps.


Instagram ads allow businesses to promote their products or services globaly at a few clicks. They make an effective way to reach out to potential customers who may be interested in what you offer.


There is no standardization or average price for Instagram advertisements because they largely depend on a variety of factors such as –

• Your targeted audience

• The level of competition in your industry or product

• What time of the year do you want your ads to run?

To determine whether your budget and strategy will be adequate, create a draft campaign in Ads Manager and check for the Audience Definition and Estimated Daily Results. 



There are multiple options in which you can create Instagram ads- 

  1. Promoting a Post – The easiest way to start advertising on Instagram is to promote one of your existing Instagram posts

• To do this, you should have a business account on Instagram, and you need to have a Facebook business page to get connected with your Instagram. 

• By clicking the “Promote” option, you can boost the post of your choice. 


• You’ll be asked to select your target audience, location, spending limit, and time frame for your advertisement to run.

• Tap Create Promotion to finish.

Facebook will examine and approve your advertisement. As soon as it goes live, be sure to check the Promotions area of your Instagram profile to see how your advertisement is performing.

2. Ads Manager – You can create Ad Campaigns using Facebook Ads Manager to make the most of Instagram’s ad targeting, creative, and reporting capabilities. Below is the 5 Step easy Guide for you to follow and create your ads

Step 1: Go to Ads Manager and select click +Create

You can select the Campaign objective from the list. You’ll be asked to give your campaign a name after choosing your objective. After choosing your objective, you’ll be asked to give your campaign a name. Name your campaign depending on its goal.

 An option to enable Campaign Budget Optimization is available which allows Facebook’s algorithm to decide how to allocate your budget among ad sets.

Step 2: Select your budget and schedule your ad. 

• Setting a daily spending cap is helpful for always-on advertisements.

• Set a maximum spending limit for your entire campaign; this is useful for advertisements with a specific end date.

You can analyze what time you want your ad to run and schedule as per requirement.

Step 3: Identification of your audience and target consumers [

In this step, you get an option to create a new audience or use a saved audience (Saved Audience is the audience you might have used for your previous ads).  

You can also choose Dynamic Creative in this phase for Facebook to  automatically put together headlines and distinct visual assets targeted at your intended audience.

Step 4: Selection of Ad Placement 

There are two possibilities

• Automatic Placements: Ads appear wherever your audience is most likely to see them.

• Manual Placements: You can select this option if you want control over where your advertisement will display. 

Ads Manager will display the technical requirements for each type of placement, and you can choose the suitable one. 

Step 5: Create your Ads. 

Choose your Instagram Account and corresponding Facebook Page first.

Next, complete the remaining fields under Ad Creative as follows:

• Pick your images or videos.

• Put your ad copy here.

• Decide on a payment method.

• Review your advertisement and click “Confirm.”

Additionally, you will select the call-to-action button and enter the URL you want to direct the audience to when they click on your advertisement at this stage. And then Click on Confirm to launch your Ad. 


Instagram Ads are the best ways to reach more people who may be interested in your product or service. Remember to keep your images and videos interesting and relevant, and use hashtags to help people find you. And most importantly, always test and measure how your ads are performing so that you can continue improving them. 


How to create a successful social media strategy 2022; A Winning Guide



How to create a successful social media strategy 2022; A Winning Guide

With half of the population on earth using social media, it is uncommon to find a brand or business that does not capitalize on this trend to grow followers, create leads, and boost sales.

The dilemma for marketers is not whether to invest in social media marketing, but how to develop a successful social media strategy that supports the overall company and sales goals. Well-planned, responsible, and, agile social media strategies are essential in a dynamic market with fierce competition and a rapidly changing public mood.

Exploring the world of social media can be tedious, which is why we share our ideas for creating a social media strategy to help you define your social goals, interact with your audience, and optimize your strategy for better outcomes. However, you will first need to analyze your current strategies and see why they are not working. Simultaneously, you will need to see what your customers want that you do not provide.

This will require you to have a good internet connection that does not slow down or create lags. For that consider getting a tried and tested internet service provider (ISP), such as Cox. Cox internet plans are versatile, economical, and suited to their varied customer requirements. More importantly, they provide a secure connection, without the need for a long-term contract. So your company’s data will be in safe hands too.

While online research is important, there are a few basics you should know when designing your strategy. Here is what we think you need to keep in mind:

1.    An audit

First, look at what your marketing team has achieved so far on your respective social media accounts. With a social media audit, you can analyze what works, determine if you need additional resources, and compare your results with those of your competitors.

Start asking for social media analytics for the entire period you are tracking, for example, the last twelve months. Get both audience and content analytics for each platform so you can measure performance and development over time. You will need to evaluate:

  • The activities on the accounts
  • Branding such as logos, URLs, etc.
  • Competitors pages and compare
  • Best and least performing content

2.    Develop goals

The first step will now trickle down into the development of your objectives. It is critical to evaluate and identify what was missing and what you hope to achieve now. Each of your social media strategies will have to be specific, measurable, achievable, relevant, and time-bound. You will also have to ensure that they align with your other strategies. Some examples of common goals include:

  • Increasing traffic flow to the website
  • Generating leads
  • Increasing customer engagement

3.    Revise target audience profile

To exploit the value you get from social media marketing, you need to know your customer base. If you already have a buyer persona or customer profile set up, review it with your team and decide if it needs to be updated.

This is because audiences can vary from platform to platform, and it is a good idea to check the demographics of your subscribers or followers. This way, you can be sure that you know exactly how to create the most effective content for each social media network.

4.    Define Key Performance Indicators

Key Performance Indicators (KPIs) are an integral part of your social media marketing strategy as they help you understand the effectiveness of your marketing content and campaigns.

In this phase of your social media strategy, you determine what metrics you will use to measure the success of your content or promotions. 

KPIs help in recognizing problem areas so you can take corrective action before the problem escalates. They will also help you determine what type of content works best so you can provide more of what works. So select KPIs that align with social media goals.

5.    Competitor analysis

Keep a close eye on your competition. How do they market their products or services and how do they compare to yours? Classify the social media platforms your competitors use, track what they post, their marketing messages, how they interact with users, what hashtags they use, and their posts.

You can begin by grouping your competitors by similarity, and then use a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to get a better idea of how you are doing against your competitors. Determine what makes competitors weaker and stronger, and what opportunities you have for growth.

6.    Asses and adjust

This is probably the most significant step when it comes to social media success. Even renowned social media marketers rely on trial and error, it does not always work the first time.

Once you start tracking your results and examining the data, you can use it to reevaluate your strategy. By reviewing your data regularly, you can understand what works and what does not and test different messages, campaigns, and strategies.

A good social media strategy is a work in progress and should change as trends emerge, but these tips can help lay a solid foundation for your social media campaigns right from the start.

Summing it up

In a decidedly competitive market where customers value relationships with brands they love, a social media strategy is an integral part of your marketing tactics. Your strategy should include best practices and the use of marketing tools to help you plan, implement, and monitor your social media marketing plans so you can make informed, data-driven decisions that drive ROI.

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