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How to Advertise on Instagram: A Guide to Using Instagram Ads

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How to Advertise on Instagram

Instagram has quickly become one of the most popular social media platforms, with over 700 million monthly active users. Businesses are now using this popular platform to reach potential customers with a large user base. It has the potential to reach about 1.2 billion people or 20% of the world’s population over 13. 

Here will guide you on how to advertise on Instagram, including a 5-step guide to run your first Instagram ad in just a few taps.

WHAT ARE INSTAGRAM ADS?

Instagram ads allow businesses to promote their products or services globaly at a few clicks. They make an effective way to reach out to potential customers who may be interested in what you offer.

HOW MUCH DO INSTAGRAM ADS COST?

There is no standardization or average price for Instagram advertisements because they largely depend on a variety of factors such as –

• Your targeted audience

• The level of competition in your industry or product

• What time of the year do you want your ads to run?

To determine whether your budget and strategy will be adequate, create a draft campaign in Ads Manager and check for the Audience Definition and Estimated Daily Results. 

INSTAGRAM ADS COST

HOW TO ADVERTISE ON INSTAGRAM?

There are multiple options in which you can create Instagram ads- 

  1. Promoting a Post – The easiest way to start advertising on Instagram is to promote one of your existing Instagram posts

• To do this, you should have a business account on Instagram, and you need to have a Facebook business page to get connected with your Instagram. 

• By clicking the “Promote” option, you can boost the post of your choice. 

HOW TO ADVERTISE ON INSTAGRAM?

• You’ll be asked to select your target audience, location, spending limit, and time frame for your advertisement to run.

• Tap Create Promotion to finish.

Facebook will examine and approve your advertisement. As soon as it goes live, be sure to check the Promotions area of your Instagram profile to see how your advertisement is performing.

2. Ads Manager – You can create Ad Campaigns using Facebook Ads Manager to make the most of Instagram’s ad targeting, creative, and reporting capabilities. Below is the 5 Step easy Guide for you to follow and create your ads

Step 1: Go to Ads Manager and select click +Create

You can select the Campaign objective from the list. You’ll be asked to give your campaign a name after choosing your objective. After choosing your objective, you’ll be asked to give your campaign a name. Name your campaign depending on its goal.

 An option to enable Campaign Budget Optimization is available which allows Facebook’s algorithm to decide how to allocate your budget among ad sets.

Step 2: Select your budget and schedule your ad. 

• Setting a daily spending cap is helpful for always-on advertisements.

• Set a maximum spending limit for your entire campaign; this is useful for advertisements with a specific end date.

You can analyze what time you want your ad to run and schedule as per requirement.

Step 3: Identification of your audience and target consumers [

In this step, you get an option to create a new audience or use a saved audience (Saved Audience is the audience you might have used for your previous ads).  

You can also choose Dynamic Creative in this phase for Facebook to  automatically put together headlines and distinct visual assets targeted at your intended audience.

Step 4: Selection of Ad Placement 

There are two possibilities

• Automatic Placements: Ads appear wherever your audience is most likely to see them.

• Manual Placements: You can select this option if you want control over where your advertisement will display. 

Ads Manager will display the technical requirements for each type of placement, and you can choose the suitable one. 

Step 5: Create your Ads. 

Choose your Instagram Account and corresponding Facebook Page first.

Next, complete the remaining fields under Ad Creative as follows:

• Pick your images or videos.

• Put your ad copy here.

• Decide on a payment method.

• Review your advertisement and click “Confirm.”

Additionally, you will select the call-to-action button and enter the URL you want to direct the audience to when they click on your advertisement at this stage. And then Click on Confirm to launch your Ad. 

CONCLUSION 

Instagram Ads are the best ways to reach more people who may be interested in your product or service. Remember to keep your images and videos interesting and relevant, and use hashtags to help people find you. And most importantly, always test and measure how your ads are performing so that you can continue improving them. 

Marketing

6 email marketing tips to promote your appliance resale business

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6 email marketing tips to promote your appliance resale business

Any reselling business is run differently than a standard retail business. However, the aim is the same. You need to find an audience interested in your products, appeal to them, and get them to make that purchase. The same rule applies for your appliance reselling business. You need to make sure you’re reaching out and marketing your products to the right people. Only then will you be able to increase your number of customers, and then your revenue. 

Email marketing is one of the best ways to market your products. Whether you have a barely used second-hand refrigerator in stock or a vintage stand mixer in a rarely found color, you can find ways to make your products worth looking into. The right language and tone goes a long way, but there are a number of other tips you can follow to maximize your email marketing outreach. 

Create a monthly newsletter

Make a monthly newsletter where you keep your customers updated with your products, sales, and any announcements you may have. Use email templates by platforms like PosterMyWall to design this newsletter and add content to it, so that you don’t have to spend too much time or resources. 

This newsletter can contain recent additions to your inventory, any upcoming sales or events, or even a snippet from your blog. Just make sure you send it out to the appropriate audience. So, use the tools available to you to find an email marketing management platform to curate and organize these listsfor you. Be regular with this newsletter, so that your clients know what to expect and look forward to it.  

Run seasonal promotions

Take notice of what times of the year your sales volume goes up, and see what events are linked to this. For example, do people buy more used appliances once they get their Christmas bonuses? Think about industry trends like this, and utilize them in your email marketing campaigns. 

Run special seasonal campaigns around the holidays you see sales upticks in. Also consider your local audience and what special events happen in your area. If, for example, there are summer or winter fairs in your town, people may be setting up food stalls and may need appliances for them. So, do take note of seasonal trends and run campaigns accordingly. 

Offer exclusive experiences

Make your emails worth opening for your customers. You should incentivize people to read your emails by offering them exclusive experiences. These can be in the form of special discount codes, priority access to your products, or rewards like free delivery. 

This will not only help you gain traction on your email marketing campaigns, but also encourage your customers to buy your products. These deals, codes, and incentives will push them to make that purchase they were thinking about, instead of waiting for later. To ensure this, make these offers time-sensitive, so that people don’t delay their purchases. 

Give customers advice

Advise your customers how to buy and maintain used appliances, and other such information. You should already have a blog for this purpose, but you should also give them tips in your emails. These will show your clients that you care about them, and want to give them the optimal pre- and post-purchase experience. 

Offer tips on how to check used appliances for fitness, how to maintain them to keep them running for longer, and other such matters. If you’re advertising kitchen appliances, you can even suggest recipes and cooking techniques using these appliances. So, get creative, and keep your audience well-informed. 

Add actionable buttons

The key to a good email is multiple points of viewer engagement. This means that your readers should be able to interact with various parts of your email newsletters. You should include multiple Call-To-Action buttons throughout your emails, but do not overdo this. Add a ‘Contact Us’ button, so that your viewers can ask you any questions they want. 

In addition, add buttons which link to your social media platforms, so that readers can explore those avenues as well. Obviously, you’ll have buttons linking to your ecommerce website, so add those too. All of these will boost engagement and increase your email readership.  

Use attractive visuals

With all the above suggestions, you need to make sure you pay attention to visuals. Your email campaigns should be appealing and pleasant to the eye. So, use the best tools at your disposal to ensure your designs work well. PosterMyWall is an excellent tool to use, with a number of templates you just have to plug your content into. 

Therefore, prioritize the visuals in your emails, so that audiences appreciate your work and are more likely to buy from your appliance reselling business. Many second-hand retailers do the bare minimum with visuals, so your buyers will really appreciate your efforts. 

In conclusion, there is a lot you can do to make your email marketing campaigns successful for your appliance reselling business. The simple tips above will make all the difference, so follow them as much as you can.

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