In the course of your work, how frequently did your phone ring? As a consequence of not being able to pick up the phone, how many new positions have you lost during the current month? Have you forgotten to get in touch with them? Your probability of losing a couple is high. There are probably a lot of them.

Perhaps a reliable virtual receptionist for your business is an arrangement you are looking for. It is possible for them to handle that load of calls for you and to deliver exceptional client support. A seaward call reply mail is definitely not this.

Why does it need to be so complicated? How is this going to work? To help you make sense of virtual receptionist facilities for your business, we have gathered all the data you need to know here.

Is A Virtual Receptionist Service Right For Your Business?

Reevaluating conventional receptionist occupations for actual client support professionals is a virtual receptionist service. The virtual receptionists for your business are contacted by phone calls at your business number (or versatile). An accomplished client support expert at that point replies to those inquiries. You determine how they respond to a call based on the type of business you have and the type of cooperation you need from your customers.

Involvement in significant exchanges is a profound part of the work of virtual receptionists for your business. The answer to questions is unhesitating and exact owing to the information they possess.

A reliable virtual receptionist for your business provides you with the flexibility to use the facilities as much or as little as you require, which is a key distinction between a conventional secretary and a reliable virtual receptionist for your business.  

• Full-time availability during business hours
• During times when you are inaccessible or unable to contact you in a nonchalant manner
• Break over the Easter holiday or Christmas
• An absence of a current employee or their inaccessibility

Also, you can choose if the virtual secretary for your business handles only messages or everything related to reservations. Additionally, the system can be customized to meet the evolving needs of your business. To improve the business cycles and consolidate data for the receptionists, the facility is continually evaluated.

In Conclusion

To have it up and to run, you need to take action or present data to the virtual receptionist for your business to have it up and to run. Follow these steps to complete the process:

Your mobile phone and landline should be configured for call redirection. You can ask for directions if you do not know how to do this.

Access all the products you use to manage your occupations, including email, schedules, installment stages, and the administration framework. More importantly, we can provide guidelines on how this can be achieved.

Provide any business security you may need to oversee client requests and appointments, including client group record access, the value of the facility, and value records.

Have you made any costly mistakes or wasted opportunities in your small business? 

And are you worried about the success of your marketing business? 

Don’t fret, let’s break the back of the beast and turn your marketing business into a success with An Bui Marketing.

Sometimes everyone makes dumb mistakes in their small business. Read this blog to become fully aware of the marketing mistakes that will ruin your business.

7 Dumb Marketing Mistakes You Must Avoid

In this blog post, you can grasp useful information by heeding red flags in the business world. So here are 7 marketing mistakes you must avoid:

1. No idea who the ideal customer is

Many marketers have a worldview that entirely focuses on their products. They know their product inside and out, but they have only an indefinite concept of who could want or need it or how they would utilize it. Worst case scenario, the marketers don’t care because their product is so state-of-the-art that it’s evident why it’s a worthwhile investment.

As a digital marketer, you need to be clear on your target audience, who your ideal customer is, and learn about them so that you can tailor your marketing message directly to them.

2. Create a meaningless message to the customer

Even when marketers have a vision of their ideal customers, they rarely spend time listening to them. They conduct “market research” and compile demographic data, but simply sitting down and listening (actually listening) is not on the agenda. Unfortunately, the marketing messages they create are meaningless to the individuals who are supposed to buy.

3. No idea what that customer’s customer wants

Even when marketers do listen to their ideal customers, they listen for the wrong things. They try to figure out how the product can meet the needs of the customer. In business-to-business sales, what matters is not satisfying the customer’s needs but the needs of the customer’s customer. Your product is only valuable if it is valuable to the end-user.

It is unlikely that you will have the resources to sell everything to everyone when you first start your business. So you need to figure out who your ideal customer is and get to know them well enough to tailor your marketing message to them. It is insufficient to know their age and location.

You better understand their hopes, fears, and frustrations about your product or service to solve their problems by communicating with them via your website. Identifying a niche allows you to become laser-focused on solving your customers’ problems and getting very clear on your marketing message, which will help you stand out and drive more sales.

By narrowing down your ideal customer and defining a niche, you should clarify your offer and make it easier to communicate that offer effectively in your marketing materials, website, and branding.

Before you begin building a website, consider your niche and how you can best serve your customers to become the obvious choice among the online noise.

3. Never set SMART Goals

How can you achieve your business objectives if you don’t know what they are? Are your marketing objectives in line with your business goals? 

To identify what marketing strategies to use, you need to consider your business goals. What do you want to accomplish in 2021?

Setting SMART goals is a good idea! To make your goals SMART, make sure they are Specific, Measurable, Attainable, Results-driven, and Timely. However, without SMART goals, you may be unable to select the best small business marketing strategies for your company.

4. Not Researching marketing Trends

Marketing trends, like technology, change all the time. If your company is not keeping up with the latest trends, you are officially falling behind. As a result, customers may opt for a competitor who is up to date and relevant.

Research marketing trends for each marketing tool that you use. Fortunately, if you work with a reputable SEO company, they will send you daily updates for any changes. They also keep you updated on how they are changing their strategy to comply with the new guidelines. If they are not doing it, it may be time to look for a new service provider. 

You are passing up opportunities to grow your business if you are not keeping up with trends like augmented reality marketing!

5. Abusive use of Social Media

Social media is an effective strategy for reaching out to and communicating with your customers. Unfortunately, a small business can take advantage of this method.

If you don’t understand how social media can help your business, you will likely be abusing it inadvertently. 

The primary goal of social media in terms of marketing should be to increase Brand Awareness while also providing a medium for you to interact with your customers in a non-sales capacity. Posting fun milestones of your business, such as a grand opening or having an outlet for customers to communicate with you.

But gaining sales directly from social media posts should never be your primary goal. You can create ads or pay-per-click strategies, but these should be kept separate from your primary goal.

6. Never ask for referrals or retargeting

This mistake boils down to capitalizing on traffic or customers with whom you have already interacted. It is less expensive to target previous customers or website visitors than it is to acquire new ones. 

Small businesses spend their valuable cash constantly to attract new customers rather than leveraging the ones they already have.

Do you know what happens when a customer abandons your website without making a purchase? Did you know there are ways to track them down and bring them back? 

Many small businesses do not use retargeting because they are unaware of its existence. Retargeting (also known as remarketing) allows you to reconnect with previous website visitors.

7. Forgetting about CTAs

Avoid the common marketing mistake of failing to include a call-to-action (CTA). A powerful, effective CTA is both impactful and compelling. Be sure it is specific and directs readers to take the desired action, such as completing a contact form.

Then, examine your company’s website for a moment. How many times on your homepage do you specifically ask the user to take any action that benefits the business? At the very least, include CTA in your website’s header or navigation bar if you want to make it simple for them to contact you.

What’s the Best Solution?

The best solution is to set your small business up for success in 2021 by developing a practical business strategy, smart marketing goals and a definite target market.

You can reach more potential customers and gain more sales if you have smart goals and strategies. Then, research potential customer bases, who they are, and how their businesses work.

But be mindful of those dumb mistakes to avoid wasting marketing opportunities. Focus on your ideal type of customer and treat them like a precious gem.

Your potential customers are the lifeblood of your digital marketing business so treat them well.

Are You Making These Dumb Marketing Mistakes?

If you have tried these marketing mistakes, it’s time to change your marketing plans and stay updated on marketing trends. 

How to make it possible?

Choose the best marketing experts or marketing agency that would assist your small business, and get fresh perspectives from someone who specializes in the area of your business. We strongly advise you to contact An Bui and sign up for his Online Career Accelerator.

An Bui is a successful entrepreneur who is willing to share his expertise and knowledge about Digital Marketing. He will help small business owners to make their business stay on top in this very tough economic environment. 

His Online Career Accelerator is a good platform to kickstart your small business and break the chain of marketing mistakes.

Here are some relevant things you can learn:

• Digital Marketing Tactics
• Social Media Marketing
• Email Marketing
• Content Marketing
• Creating Effective Marketing Plan
• Right Way to Use Different Search Engines to Reach Potential Customers

If you are an aspiring digital marketer or a veteran wanting to learn more about Digital Marketing and gain multiple industry-recognized certifications, enroll at Online Career Accelerator.

You can also use Online Career Accelerator to get career guidance from experienced mentors and coaches to prepare for what lies ahead and benefit from their expertise to launch your business and become a successful digital marketer.

Enroll now and get an 80% OFF Deal today!

Interested in learning more?

SUBSCRIBE to An Bui Youtube Channel for more videos! 

Google has released a core algorithm update that began rolling out on 2 June 2021 – just a mere six months since its last update. Although many website owners and SEO specialists are skeptical, Google has stated that this update will have little effect on the existing rankings of websites currently appearing in the search results. However, with a secondary update following in July, this remains to be seen.

Here’s what you can expect from the core Google algorithm update released in June 2021.

What is A Core Update?

Google is evolving all the time, and with its changes come updates that affect how websites are ranked in the search results and what results appear to users.

A ‘core’ algorithm update usually involves substantial changes to Google’s ranking process, and instead of improving specific search functions, a core update targets search overall.

What Does Google’s Latest Core Update Bring?

The latest core update will be split into two installations. Currently, Google has already implemented some of the changes it was ready to release, with the remainder set to be released in July 2021.

According to Google, website owners, domain administrators and content managers can expect a sudden gain or drop in their statistics, such as rankings and visibility, during this time. This is natural and generally occurs during every major algorithm update.

Should You Be Worried About the Update?

Generally speaking – no. Google’s algorithm updates are not intended to penalise websites. Instead, these updates serve to improve Google’s ranking function and the user experience.

Unless your website or the contents thereof are in violation of Google Webmaster’s guidelines, you should not have to worry.

Google’s reassessment of website content will cause fluctuations in the statistics of either the most recent or oldest websites and articles, for better or for worse.

What Other Changes Does the Update Bring?

Based on the guidelines provided by Google, older content on a website may experience a sudden increase in rankings, while newer content may not benefit from the update at all.

Changes on trends for website content may be delayed until the July update. However, Danny Sullivan from Google stated that, if your website is impacted by the algorithm update, it’s because of the changes in how Google evaluates content and its ability to meet user expectations.

What to Do if Your Website is Negatively Impacted

Firstly – don’t panic!

Although challenging, Google’s core algorithm updates can actually serve you and your business. Google’s wealth of data allows them to enhance and tailor their search engine to improve the user experience, and their guidelines can be leveraged for the performance of your own website.

Google has shifted away from website pages that simply checkboxes for robots. Instead, they aim to ensure that using Google, as well as the content on Google, is as simple and enjoyable as possible. To this end, your website should mirror its criteria.

If your website has been negatively impacted by Google’s latest algorithm update, chances are it needs some work. Consider the following:

• Does your website work well on desktop and on mobile?
• Is your website visually appealing and easy to use?
• Are there clear calls to action (CTA) and simple ways for a user to contact your business?
• Does your website speak clearly of your services, products and the nature of your business?
• Is the content on your website unique and well-written, or do you have sections of duplicate copy or repeat use of the same images?

These are important foundations for a website if it aims to perform well on Google and, most importantly, connect with potential customers.

Google and Search Engine Optimisation

Core algorithm updates like these emphasize the need to ensure your website is up to date, functional, and user friendly. Unfortunately, the ever-changing nature of search engines means that having a website is no longer a case of ‘set and forget. Instead, website owners and domain administrators need to work on their websites consistently.

Search engine optimization (SEO) is key to a website’s survival. Our SEO team takes a holistic look at your business, brand, and presence online, and works with each element to implement a structured, focused plan of action.

Our team also monitors data, analytics and Google’s changes to ensure that your website is always ahead of the game. Help your business thrive online and get in touch with our team today!