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How can a Reputation Management Consultant help you? – By Pierre Zarokian
Most people take their cars to experts (i.e., mechanics) to fix when they break down. Their cars are one of their most valued possessions so they want to make sure they work well. This is true even when it costs a little bit more money than fixing the car by themselves. When something valuable breaks, smart people go to experts to fix it even if they could do a decent job of it on their own.
When your brand breaks, will you be able to fix it by yourself? You might know about SEO, such as how to build links or understand general concepts related to public relations, but in addition to using these and other methods correctly, there are hidden pitfalls that need to be avoided. An expert will know all of this and have the skills and experience to implement a recovery strategy safely and effectively. Your company’s reputation is more valuable than a car, so it makes sense to take your reputation to an expert for repair, just as you would do with your car when it breaks down.
What Can Reputation Management Experts Do to Help?
Online Reputation Management (ORM) experts can do many things to help repair your search engine reputation. For one thing, they are able to help you build up a positive reputation by making sure negative articles that show up on popular searches for your name or brand do not rank very well. One way that they do this is to get positive articles about your company placed on popular websites. Basically it’s Public Relations or PR. In addition, they may do additional SEO and link building to push the positive content higher up.
ORM consultants can also make sure that people organically produce glowing content about you. They usually have existing relations with many writers at top publications and with different bloggers and can get you publicity real quickly.
Sometimes they may know of legal ways to have negative content removed, such as sending notices for copyright or trademark violations. Other times the negative content may be against the Terms of Service (TOS) of the site it was posted on.
A good reputation management consultant can consult with you on all the available options and take the best action(s) possible to improve your reputation.
About the Author: Pierre Zarokian is the CEO of Submit Express, an SEO Company, and Reputation Stars, a Reputation Management company. Zarokian also writes for Search Engine Journal publication and has spoken at many industry trade shows.
