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How can a Reputation Management Consultant help you? – By Pierre Zarokian

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Pierre Zarokian

Most people take their cars to experts (i.e., mechanics) to fix when they break down. Their cars are one of their most valued possessions so they want to make sure they work well. This is true even when it costs a little bit more money than fixing the car by themselves. When something valuable breaks, smart people go to experts to fix it even if they could do a decent job of it on their own.

When your brand breaks, will you be able to fix it by yourself? You might know about SEO, such as how to build links or understand general concepts related to public relations, but in addition to using these and other methods correctly, there are hidden pitfalls that need to be avoided. An expert will know all of this and have the skills and experience to implement a recovery strategy safely and effectively. Your company’s reputation is more valuable than a car, so it makes sense to take your reputation to an expert for repair, just as you would do with your car when it breaks down.

What Can Reputation Management Experts Do to Help?

Online Reputation Management (ORM) experts can do many things to help repair your search engine reputation. For one thing, they are able to help you build up a positive reputation by making sure negative articles that show up on popular searches for your name or brand do not rank very well. One way that they do this is to get positive articles about your company placed on popular websites. Basically it’s Public Relations or PR. In addition, they may do additional SEO and link building to push the positive content higher up.

ORM consultants can also make sure that people organically produce glowing content about you. They usually have existing relations with many writers at top publications and with different bloggers and can get you publicity real quickly.

Sometimes they may know of legal ways to have negative content removed, such as sending notices for copyright or trademark violations. Other times the negative content may be against the Terms of Service (TOS) of the site it was posted on.

A good reputation management consultant can consult with you on all the available options and take the best action(s) possible to improve your reputation.

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A Few Things to Check Before Hiring an Electrician

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A Few Things to Check Before Hiring an Electrician

Hiring an Electrician

Many homeowners attempt to do home improvement projects themselves, and the results are often disappointing. However, trying to handle electrical work independently can lead to costly errors and injuries. Discover a few things to check before hiring an electrician to get the job done right and stay within the budget.

Proper Training

When looking for an electrician, the first thing to consider is whether they are properly trained. The electricians should attend a vocational school or other recognized institute to learn how to perform the work correctly. Discuss the training process to find the right team for the job.

Review Experience

Comparing electricians includes reviewing their relevant experience performing similar work. Homeowners should discuss the project scope with potential electricians and determine whether they have experience in that area. Also, ask for recommendations and referrals from previous satisfied customers.

Check Reviews

Once homeowners have a list of prospects, check online reviews to narrow down the possibilities based on customer experiences. Often, people discover more about an electrician or other service providers by reading reviews and talking to others. Also, discuss referrals with neighbors, co-workers, friends, and families to determine which services handled the work most efficiently.

Licensed and Insured

Verify your state’s requirement for license and insurance and then ensure the electrician is compliant to protect your most valuable asset. It is often tempting to hire an unlicensed or uninsured electrician to cut costs, but that often adds up to spending more money in the long run. Plus, you could be liable if an accident or injury occurs on your premises, adding even more to the costs.

Verify Credentials and Permits

The first step to verifying an electrician’s expertise is to inquire about licenses and insurance. The next step is to verify these credentials and permits to ensure they are valid and current. A quality electrician will immediately provide documentation for customers to verify.

Talk to Several Electricians

After comparing reviews and verifying credentials, consult with several electricians to find the right one for the project. While all of them might be qualified for the job, homeowners should find an electrician that understands their vision and wants to work with them every step of the way. Take notes during the interviews to review and determine the best candidate for the job.

Compare Costs

While qualifications are crucial to getting the job done correctly, homeowners must also stay within their budget to avoid financial stress associated with unexpected surprises. An electrician should provide a precise estimate and include everything to be done to complete the project for homeowners to plan for payment. The goal is to find a qualified electrician that provides all the services needed for the most competitive price. 

Look for Outstanding Customer Service

Finally, it helps to work with electricians dedicated to providing the highest level of customer service and that stand behind their work. Inquire about warranties and other guarantees to verify the project will be completed according to specifications. Then choose the electrician who communicates clearly and makes you feel comfortable about their skills.

Hiring an electrician is often critical to getting the job done right and avoiding additional costs related to injuries and errors. Use this checklist to find a qualified electrician that provides outstanding service within your budget.

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