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Core Google Algorithm Update June 2021

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Core Google Algorithm Update June 2021

Google has released a core algorithm update that began rolling out on 2 June 2021 – just a mere six months since its last update. Although many website owners and SEO specialists are skeptical, Google has stated that this update will have little effect on the existing rankings of websites currently appearing in the search results. However, with a secondary update following in July, this remains to be seen.

Here’s what you can expect from the core Google algorithm update released in June 2021.

What is A Core Update?

Google is evolving all the time, and with its changes come updates that affect how websites are ranked in the search results and what results appear to users.

A ‘core’ algorithm update usually involves substantial changes to Google’s ranking process, and instead of improving specific search functions, a core update targets search overall.

What Does Google’s Latest Core Update Bring?

The latest core update will be split into two installations. Currently, Google has already implemented some of the changes it was ready to release, with the remainder set to be released in July 2021.

According to Google, website owners, domain administrators and content managers can expect a sudden gain or drop in their statistics, such as rankings and visibility, during this time. This is natural and generally occurs during every major algorithm update.

Should You Be Worried About the Update?

Generally speaking – no. Google’s algorithm updates are not intended to penalise websites. Instead, these updates serve to improve Google’s ranking function and the user experience.

Unless your website or the contents thereof are in violation of Google Webmaster’s guidelines, you should not have to worry.

Google’s reassessment of website content will cause fluctuations in the statistics of either the most recent or oldest websites and articles, for better or for worse.

What Other Changes Does the Update Bring?

Based on the guidelines provided by Google, older content on a website may experience a sudden increase in rankings, while newer content may not benefit from the update at all.

Changes on trends for website content may be delayed until the July update. However, Danny Sullivan from Google stated that, if your website is impacted by the algorithm update, it’s because of the changes in how Google evaluates content and its ability to meet user expectations.

What to Do if Your Website is Negatively Impacted

Firstly – don’t panic!

Although challenging, Google’s core algorithm updates can actually serve you and your business. Google’s wealth of data allows them to enhance and tailor their search engine to improve the user experience, and their guidelines can be leveraged for the performance of your own website.

Google has shifted away from website pages that simply checkboxes for robots. Instead, they aim to ensure that using Google, as well as the content on Google, is as simple and enjoyable as possible. To this end, your website should mirror its criteria.

If your website has been negatively impacted by Google’s latest algorithm update, chances are it needs some work. Consider the following:

  • Does your website work well on desktop and on mobile?
  • Is your website visually appealing and easy to use?
  • Are there clear calls to action (CTA) and simple ways for a user to contact your business?
  • Does your website speak clearly of your services, products and the nature of your business?
  • Is the content on your website unique and well-written, or do you have sections of duplicate copy or repeat use of the same images?

These are important foundations for a website if it aims to perform well on Google and, most importantly, connect with potential customers.

Google and Search Engine Optimisation

Core algorithm updates like these emphasize the need to ensure your website is up to date, functional, and user friendly. Unfortunately, the ever-changing nature of search engines means that having a website is no longer a case of ‘set and forget. Instead, website owners and domain administrators need to work on their websites consistently.

Search engine optimization (SEO) is key to a website’s survival. Our SEO team takes a holistic look at your business, brand, and presence online, and works with each element to implement a structured, focused plan of action.

Our team also monitors data, analytics and Google’s changes to ensure that your website is always ahead of the game. Help your business thrive online and get in touch with our team today!

BUSINESS

How NZ post bags make parcel packing a breeze

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How NZ post bags make parcel packing a breeze

If you’re like most people, you hate having to pack your parcels. You probably spend hours trying to get everything just right, and then the last thing you want to do is carry them all around. But that’s where post bags come in handy. They make parcel packing a breeze, and there are a lot of different styles available to suit your needs. Whether you need a large bag that can hold a lot of items or something more compact, NZ post bags are the perfect option. So why not give them a try next time you have to pack a parcel?

How NZ post bags make parcel packing a breeze:

NZ post bags have revolutionized parcel packing for New Zealanders. They are made from durable and lightweight materials, making them easy to transport and store.

1. NZ post bags are made from durable and lightweight materials, making them easy to transport and store.

2. They are perfect for smaller parcels, as they are well-ventilated and dividable.

3. NZ post bags come in a variety of sizes, so you can find the perfect one for your needs.

4. The zippered closure ensures that your parcels are secure while being transported.

5. NZ post bags are easy to clean and maintain, making them a great option for everyone.

Benefits of using NZ post bags:

There are many benefits to using NZ post bags when mailing packages. Firstly, they are small and lightweight, so they are easy to transport. Secondly, they are made from high-quality materials that will not tear or fray easily. Lastly, NZ post bags come with a discreet stamp that guarantees delivery in time for the recipient’s needs.

Why NZ post bags are popular in New Zealand?

NZ post bags have become popular in New Zealand for a few reasons. Firstly, they are environmentally friendly as they can be reused multiple times. Secondly, they are affordable and last long. Thirdly, they are sturdy and durable making them perfect for everyday use. Finally, they come in a variety of colors and styles to suit everyone’s needs.

Final Words

NZ post bags are the perfect option for sending parcels and letters all over the country. With a variety of sizes, colors, and designs to choose from, there is sure to be one that fits your needs. So if you’re looking for a reliable and affordable mail system, look no further than NZ post bag!

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BUSINESS

8 Facts About Cryptocurrency That’ll Surprise You

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8 Facts About Cryptocurrency That'll Surprise You

Over 3.2% of Canadians now own Bitcoin. It has grown from a niche topic at dinner parties to a serious option for investing your hard-earned cash. 

But before you get involved with crypto, you must understand some of the facts about these currencies and the crypto technology that underpins it all. 

As a starting point, here are eight fascinating facts about cryptocurrency.  

1. Cryptocurrency Started 14 Years Ago

In 2008 as a reaction to the banking crash of that year, a mystery person named Satoshi Nakamoto launched the first cryptocurrency. The first currency is still the most famous one: Bitcoin. 

2. There Are Over 10,000 Cryptocurrencies on the Market

Most people, when pressed, can probably and a handful of cryptocurrencies. But did you know that over 10,000 types of cryptocurrency are on the market?

The biggest lesson from this is to do your research when investing if you aren’t familiar with the name of the cryptocurrency. 

3. There Are Now Cryptocurrency ATMs

Did you know that there are thousands of special ATMs for cryptocurrencies?

However, unlike a normal ATM where you withdraw cash, these ATMs allow you to buy Bitcoins directly using your bank debit card. Or you can use a protocol such as The Graph. Here’s more information on how to buy Graph

4. A Cryptocurrency Might Be a Unicorn

No, we aren’t referring to those magical horse-like creatures with horns.

A unicorn is a financial term for private startups valued at over $1 billion. Some cryptocurrencies have reached this magic number, so you might hear them referred to as unicorns. 

5. Vietnam Uses Crypto More Than Any Other Country

It might surprise you that the US and China don’t rank highest in cryptocurrency transactions.

That award goes to Vietnam. The Vietnamese have one of the most positive attitudes to crypto. Predominantly, the younger generation invests heavily in new crypto markets. 

6. There Are Only 21,000,000 Bitcoins

The investor of Bitcoin wanted to create a currency that would have a finite number of coins floating around the market.

So there are only 21,000,000 Bitcoins in existence, and each one requires computer power to mine. Although only 10% is left to mine, that could take until 2140! 

7. Scammers May Steal Your Computer Processing Power

Most of us assume that cryptocurrency scammers would target your Crypto wallet. However, that’s not what happens to most victims.

Scammers tend to add malicious code to your computer and use that to mine Bitcoin. That’s known as Cryptojacking. Always make sure your computer’s security is up to date! 

8. Cryptocurrency Is Highly Volatile

Some people have made millions from crypto, so it’s a tempting prospect for any investor.

However, cryptocurrency’s price is highly volatile, which means it’s one of the most high-risk ways to invest your money. Before investing in crypto, ask yourself if you can afford to lose that money. 

Eight Facts About Cryptocurrency

These facts about cryptocurrency explain why some people love investing in this fun, albeit high-risk venture. Is it the right investment choice for you? Always do thorough research before attempting to answer that question.

For more interesting financial facts, why not browse through the latest articles in our business section.  

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BUSINESS

Why Should Employees Receive CT Sexual Harassment Training?

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Why Should Employees Receive CT Sexual Harassment Training?

Providing sexual harassment education is crucial in order to maintain a safe workplace environment. Despite this, many firms have seen an increase in the number of claims of workplace harassment, and not all of them have implemented the essential training programs for their employees.

 It is absolutely critical to provide sexual harassment training in the workplace because it has the ability to make workplaces safer for everyone. People will benefit from the training since it will assist them in understanding what sexual harassment is and how to spot it if it is taking place in the workplace. The small effort required by businesses to provide the training is well worth the return on their investment, which is measured in terms of enhanced productivity. Click on the link for more https://en.wikipedia.org/wiki/Sexual_harassment.

Harassment Training

When the Supreme Court handed down a series of landmark decisions, the court made a distinction between sexual harassment committed by employees who are ordinarily authorized to act on behalf of the corporation (such as managers and some supervisors) and sexual harassment conducted by coworkers.

Employees who are subjected to sexual harassment by their coworkers are frequently found liable only if the harassment began or continued as a result of the company’s carelessness on the part of the harasser.

After learning of an instance of sexual harassment, a company must take immediate action to protect the harassed employee or else it would be considered negligent. A sexual harassment complaint would almost always necessitate an investigation by the company, as well as action to prevent the harassment from continuing or repeated in order to avoid legal liability.

Managers and supervisors benefit from sexual harassment training because it helps them understand their duties and responsibilities in the event that they learn or suspect that there has been sexual harassment. Read more here.

Putting up a fight against suspected negligence

It is possible that sexual harassment training will safeguard you from being accused of being careless in three ways. As a first step, employers can take a pro-active approach to protecting their employees against sexual harassment by informing all employees about the forms of behavior that are not acceptable in the workplace.

When it comes to the workplace, sexual harassment is a big problem. Through the training process, the employer’s commitment to sexual harassment prevention and the implementation of a policy against sexual harassment will be made evident. This will aid the employer in fighting against an allegation that it tolerated sexual harassment and failed to take reasonable steps to avoid it.

Furthermore, by emphasizing during CT sexual harassment training that the company has a complaint reporting mechanism and therefore by encouraging harassed employees to use that process, the employer can take advantage of Supreme Court decisions that provide a defense to allegations of sexual harassment against the company in the future.

A firm may still be judged negligent even if an employee completes the reporting procedure and the company fails to investigate and respond in a timely and reasonable way and in good faith to the employee’s complaint. Training employees to be aware of the complaint system is a vital first step in preventing sexual harassment. This will help to reduce the likelihood of coworkers being held accountable for sexual harassment they see.

Finally, training managers and supervisors in the handling of sexual harassment charges instills in them the need of addressing sexual harassment allegations with decency and courtesy. In the case of sexual harassment performed by managers and certain supervisors, businesses might be held accountable even if they were not aware of the harassment. Managers and supervisors should be aware of their rights and obligations in this circumstance.

Increasing the productivity of your workers

Having employees who have experienced workplace sexual harassment are less productive, which puts firms at risk of legal liability as a result. A 2007 study undertaken by researchers at the University of Colorado found that employees who have been sexually harassed are less committed to their jobs than their peers. Those who feel valued are more efficient, but employees who have been sexually harassed are less productive, according to research.

Absenteeism has increased as a result of sexual harassment, which is largely to blame for this increase. Workers who have been sexually harassed are more likely to take sick leave in order to recover from the trauma of being assaulted, according to research. The inability to control sexual harassment results in an increase in an employer’s sick leave charges, which includes the cost of replacing harassed employees with temporary workers.

A high frequency of sexual harassment is associated with a high turnover rate among employees in organizations, according to the Human Resources Management Institute. The loss of a knowledgeable person leads in a rise in training expenditures as well as a decline in the overall efficiency of the organization as a whole.

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