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Core Google Algorithm Update June 2021
Google has released a core algorithm update that began rolling out on 2 June 2021 – just a mere six months since its last update. Although many website owners and SEO specialists are skeptical, Google has stated that this update will have little effect on the existing rankings of websites currently appearing in the search results. However, with a secondary update following in July, this remains to be seen.
Here’s what you can expect from the core Google algorithm update released in June 2021.
What is A Core Update?
Google is evolving all the time, and with its changes come updates that affect how websites are ranked in the search results and what results appear to users.
A ‘core’ algorithm update usually involves substantial changes to Google’s ranking process, and instead of improving specific search functions, a core update targets search overall.
What Does Google’s Latest Core Update Bring?
The latest core update will be split into two installations. Currently, Google has already implemented some of the changes it was ready to release, with the remainder set to be released in July 2021.
According to Google, website owners, domain administrators and content managers can expect a sudden gain or drop in their statistics, such as rankings and visibility, during this time. This is natural and generally occurs during every major algorithm update.
Should You Be Worried About the Update?
Generally speaking – no. Google’s algorithm updates are not intended to penalise websites. Instead, these updates serve to improve Google’s ranking function and the user experience.
Unless your website or the contents thereof are in violation of Google Webmaster’s guidelines, you should not have to worry.
Google’s reassessment of website content will cause fluctuations in the statistics of either the most recent or oldest websites and articles, for better or for worse.
What Other Changes Does the Update Bring?
Based on the guidelines provided by Google, older content on a website may experience a sudden increase in rankings, while newer content may not benefit from the update at all.
Changes on trends for website content may be delayed until the July update. However, Danny Sullivan from Google stated that, if your website is impacted by the algorithm update, it’s because of the changes in how Google evaluates content and its ability to meet user expectations.
What to Do if Your Website is Negatively Impacted
Firstly – don’t panic!
Although challenging, Google’s core algorithm updates can actually serve you and your business. Google’s wealth of data allows them to enhance and tailor their search engine to improve the user experience, and their guidelines can be leveraged for the performance of your own website.
Google has shifted away from website pages that simply checkboxes for robots. Instead, they aim to ensure that using Google, as well as the content on Google, is as simple and enjoyable as possible. To this end, your website should mirror its criteria.
If your website has been negatively impacted by Google’s latest algorithm update, chances are it needs some work. Consider the following:
- Does your website work well on desktop and on mobile?
- Is your website visually appealing and easy to use?
- Are there clear calls to action (CTA) and simple ways for a user to contact your business?
- Does your website speak clearly of your services, products and the nature of your business?
- Is the content on your website unique and well-written, or do you have sections of duplicate copy or repeat use of the same images?
These are important foundations for a website if it aims to perform well on Google and, most importantly, connect with potential customers.
Google and Search Engine Optimisation
Core algorithm updates like these emphasize the need to ensure your website is up to date, functional, and user friendly. Unfortunately, the ever-changing nature of search engines means that having a website is no longer a case of ‘set and forget. Instead, website owners and domain administrators need to work on their websites consistently.
Search engine optimization (SEO) is key to a website’s survival. Our SEO team takes a holistic look at your business, brand, and presence online, and works with each element to implement a structured, focused plan of action.
Our team also monitors data, analytics and Google’s changes to ensure that your website is always ahead of the game. Help your business thrive online and get in touch with our team today!
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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Vice reports that a physicist working at the University of Bristol in the UK has potentially discovered quantum wormholes. Researcher Hatim Salih has proposed an experiment that makes a type of teleportation called “counter-transportation” realistically feasible. However, this isn’t exactly the Star Trek transporter many sci-fi fans have dreamed of over the years. Here’s everything you need to know about Salih’s quantum wormhole experiment.
Salih’s quantum wormhole is a huge scientific breakthrough.
The general theory of relativity of the famous scientist Albert Einstein affirms that hypothetical “bridges” are possible between two points in space-time. However, since 1935, when Einstein presented his theory, the existence of wormholes has been purely hypothetical. However, Salih’s experiment paves the potential way to achieve the longstanding goal of traversing a rift in space-time.
Counterportation comes from “counterfactual” and “transportation” and while similar to teleportation, the two terms are not synonymous. “Counterportation gives you the end goal of recreating an object in space,” Salih said. “[B] but we can make sure nothing happened.”
Although unfortunately, for Salih to achieve true counterportation, they’ll have to wait a few years. The quantum computers necessary to perform the task don’t exist yet in 2023. “If counterportation is to be realized, an entirely new type of quantum computer has to be built,” Salih said. However, development is underway, and Salih hopes to complete it in three to four years.
Wormholes are a classic trope of science fiction in popular media, if only because they provide such a handy futuristic plot device to avoid the issue of violating relativity with faster-than-light travel. In reality, they are purely theoretical. Unlike black holes—also once thought to be purely theoretical—no evidence for an actual wormhole has ever been found, although they are fascinating from an abstract theoretical physics perceptive. You might be forgiven for thinking that undiscovered status had changed if you only read the headlines this week announcing that physicists had used a quantum computer to make a wormhole, reporting on a new paper published in Nature.
Let’s set the record straight right away: This isn’t a bona fide traversable wormhole—i.e., a bridge between two regions of spacetime connecting the mouth of one black hole to another, through which a physical object can pass—in any real, physical sense. “There’s a difference between something being possible in principle and possible in reality,” co-author Joseph Lykken of Fermilab said during a media briefing this week. “So don’t hold your breath about sending your dog through a wormhole.” But it’s still a pretty clever, nifty experiment in its own right that provides a tantalizing proof of principle to the kinds of quantum-scale physics experiments that might be possible as quantum computers continue to improve.
“It’s not the real thing; it’s not even close to the real thing; it’s barely even a simulation of something-not-close-to-the-real-thing,” physicist Matt Strassler wrote on his blog. “Could this method lead to a simulation of a real wormhole someday? Maybe in the distant future. Could it lead to making a real wormhole? Never. Don’t get me wrong. What they did is pretty cool! But the hype in the press?
The success of this experiment could change the field of physics forever.
Additionally, Salih posits that this work is tantamount to the particle acceleration work at the European Organisation for Nuclear Research (CERN). “This work will be in the spirit of the multi-billion ventures that exist to witness new physical phenomena,” Salih said. “[…] But at a fraction of the resources.”
The ultimate goal of the quantum wormhole experiment is to “explore fundamental questions about the universe,” Salih says. And if successful, the experiment could allow scientists to research “higher dimensions.”
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