Ghost Mannequin Photography is Gaining Popularity Among Fashion Brand Owners

Only 30 years or so ago, fashion product owners were mailing product catalogs or brochures to prospective buyers in an attempt to promote their fashion products. While this catalog mailing practice is still not obsolete and still being utilized by the fashion brand owners to some extent, the whole notion of fashion product photography transformed to a new era. Fashion brand owners are now utilizing clipping path service as well as ghost mannequin service to promote their fashion brands on their ecommerce stores as well as on product catalogs.

The Shift to Ghost Mannequin Photography

If we look at the fashion product mailings before, we remember that the product images were just like that. A picture of the product itself. There not even any model wearing the products at the beginning. Need for models then surfaced to promote the products and we started seeing fashion model displaying or showcasing the clothing product by wearing them In front of the cameras.

Use of fashion models for clothing products has since then been a common practice. While it is still a very much common practice to let the fashion models showcase the clothing products, creative minds got together and figured out effective alternative that not only saves the brand owners huge deal of money in model cost, it promotes their products in a way that otherwise were not possible with the use of models. This new way of promoting the clothing products is ghost mannequin photography.

Reason for the Shift to Ghost Mannequin Photography

Reason for the shift to utilizing ghost mannequin photography instead of using bare products or fashion model is simple. A simple clothing image picturing the product as it, either on a clothing hanger or on a flat table or any other way makes it look very plain, dull and unattractive. It also doesn’t display other unique features, curves and angles of the product effectively. Buyer therefore don’t get too pleased looking at the image as they cannot make a purchase decision not knowing how the product will look on them. The entire thought that influences the buyers in their subconscious minds in how the item will fit them or look on them.

This entire guess work is eliminated by the use of fashion model where a model is showcasing the apparel item wearing is and posing for the buyers. Buyers now can see how the clothing item will look on them. It is the statistics that model photography boosts product sale with help of ghost mannequin photo editing services Fashion brand owner long since utilized models for this reason.

It is however very costly to use models for fashion products. Especially for small clothing brand owners, private label brand owners, and marketplace sellers who sell their products on Amazon or Esty cannot afford fashion models to display their product. One reason is the high cost of models and second reason is the time and resource it takes to undertake a model photoshoot session is beyond their scope. Budget and other resources make it not so practical for these sellers to use model photography. Clipping path service along with ghost mannequin editing therefore is an alternative. Not only this type of product photography works and boosts product sale, it also keeps the cost low as there is no models involved.

Ulani Uriah

Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.

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