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5 Financial Metrics You Need to Track for Your Rental Property



Financial Metrics You Need to Track for Your Rental Property

Acquiring properties, screening tenants, and collecting rent are all tasks that you are responsible for as a landlord. But, once you do those things, how do you know whether your hard work has paid off? The success of your business relies on how much money you’re making from your investments. There are many ways to track this, but below are five of the best financial metrics that will tell you how successful your rental business is. These 5 Financial Metrics include Rental Income, Net Operating Income, Return on Investment, Internal Rate of Return, and Occupancy Rate.

Rental Income

Rental income is the total amount that you receive from your tenants over the course of a month or a year. Although this metric may seem like an obvious one to track, it’s crucial that you don’t overlook its importance. Rental income will tell you the overall financial health of your rental business. Tracking your rental income also helps you calculate the rental income earned as a percentage of the property’s value, also known as your gross rental yield. Your gross rental yield can tell you how your property is performing when compared against similar properties in your market.

Factors that affect your rental income could be the location and current condition of the property, the overall demand in your area, and what other landlords are charging for the properties near you. If any of these factors shift, you can see how or if that affects your business by tracking your rental income.

Net Operating Income

Your NOI, or Net Operating Income, is a calculation that you or a professional can use to analyze how successful your income-generating real estate investments are.

To calculate NOI, take the total amount of revenue from each of your properties and subtract all necessary operating expenses. Operating expenses are the regular, monthly expenses related to your properties like general maintenance, repairs, or property taxes. Be sure that you do not subtract mortgage payments, since those should not be considered operating expenses. You also shouldn’t count income taxes, interest, or capital expenditures (larger improvements to your properties) in the operating expenses category either.

Once you figure out your NOI, you can determine the profitability of your investments. Lenders and investors will typically use this metric to figure out whether you have enough cash flow to keep up with loan payments.

However, be careful when calculating net operating income. Since you’re using theoretical/projected rent prices, your calculation could prove incorrect. There are many things that could come up that you aren’t expecting, especially if your property is managed incorrectly, so if your income is inconsistent, your NOI will be incorrect.

Return on Investment

You have probably heard of ROI before. Your return on investment (ROI) will tell you how much income your investment produces versus how much money you spend maintaining it. You can find this metric by dividing your annual returns by the cost of the investment.

Calculating your ROI will tell you and any potential investors how well your property is performing. If your ROI is not where you want it to be, it can be a sign that you need to improve certain aspects of your business.

Internal Rate of Return

Your internal rate of return, or IRR, estimates the interest you’ll earn on each invested dollar over the holding period of your property. This predicts long-term yield since it goes beyond your net operating income and purchase price.

To calculate IRR, put the net present value (NPV) of the property at zero and then use the projected cash flow of each year you intend on owning the building. NPV tells you the value of your money now rather than what it would be after it accrues compound interest over time. Use software like Excel to calculate this equation since it’s somewhat complicated.

As with most equations, IRR has its limitations. It assumes stability in your rental environment, which is not always the case. You also should only be comparing properties that are similar to yours in terms of size, holding period, size, and other factors.

Occupancy Rate

You can calculate your occupancy rate by dividing the number of occupied units by the total number of units, then multiplying that result by 100 to get a percentage. This is a vital metric that all landlords should track, since it’ll tell you how attractive your property is in the current rental market.

If you have a high occupancy rate, your property is in demand, but if it’s low, you should consider making some renovations or changes to your pricing since that means your property isn’t as attractive to potential renters. Vacancies can be costly to your rental business, and the negative consequences that come from having vacant units will compound over time.

Track your occupancy rate closely to make informed decisions on when and how you should make changes to pricing or marketing strategies over time.  


While other financial metrics would be helpful to track as well, the five listed above are some of the more important data points to consider when making informed decisions about your rental business. Whether you’re just starting or are a seasoned landlord looking for more insight into your business, closely tracking these financial metrics will help you understand how to better your business. Learn more by visiting here.



A Guide to Business Website Hosting and Maintenance



A Guide to Business Website Hosting and Maintenance

Running a business on the World Wide Web can be a complicated process. But once you’ve learned the ins and outs of it, you will find it easier than ever before.

One of the most crucial aspects of running a website and maintaining it is having the right business website hosting and maintenance. Your website will become obsolete if you cannot access it. This unfortunate situation could cause you to lose potential customers.

But how do you navigate the waters of business website hosting?

We are here to help. Keep reading this guide to learn about business website hosting and how you can easily manage your business website.

Understand the Importance of Reliable Website Hosting for Your Business

A solid online presence is crucial for any business in today’s digital age. This is why it’s vital to have a reliable website hosting and maintenance plan. Website hosting involves storing and managing all the files, images, and content that make up your website.

Choosing a hosting provider that offers reliable server uptime, fast loading times, and secure data management is vital. Maintenance includes regular updates, bug fixes, and security checks. It is to ensure your website is functioning for your customers.

Choose the Right Hosting Provider

Choosing the right hosting provider is crucial for businesses looking for a successful online presence. It is vital to assess the specific needs of your business before selecting a hosting provider. Some factors to consider include:

  • disk storage
  • bandwidth
  • security
  • uptime guarantees
  • customer service

It is also vital to consider the scalability of the hosting provider, as your business may grow and need more resources. Choosing a hosting provider with easy and reliable maintenance options is vital for long-term success.

Careful research and consideration should be taken when choosing a hosting provider. It can significantly impact the performance and success of a business’s website.

Understand Different Hosting Plans

Choosing the right hosting plan for your website can be overwhelming. Understanding different hosting plans is crucial in deciding which program best suits your business needs. The three main hosting plans are shared hosting, VPS, and dedicated servers.

Shared Hosting

Shared is a popular website hosting option where many websites are stored and maintained on the same server. It can be a cost-effective choice for small and medium-sized businesses, as the expenses are shared among the various websites. However, it is vital to consider the hosting provider, as slow loading times and server issues can impact the performance of your website.

Virtual Private Server (VPS) Hosting

VPS offers businesses dedicated server resources, increased security, and flexibility. As companies grow, their website traffic and needs may also increase, making VPS hosting an attractive choice.

With VPS hosting, businesses have control over their server environment. It allows them to customize and optimize their website’s performance. It also offers reliable maintenance and technical support to ensure smooth operation.

Dedicated Servers Hosting

A dedicated server is a type of website hosting where the entire server is solely dedicated to a single website. This option is ideal for businesses with high traffic or specialized needs.

Dedicated servers offer more control, security, and reliability than shared or VPS hosting. Choosing a dedicated server requires careful consideration of server configuration, bandwidth, storage, and technical support.

The Ins and Outs of Website Maintenance

Proper website maintenance is crucial for its success. Care involves regular updates, backups, and troubleshooting to keep your website running.


Updates can keep the site looking fresh and relevant. They also improve its functionality and performance. Updates include updating content, software, and security measures.

Updating your website can provide visitors with accurate and up-to-date information. It can also protect their data from potential cyber threats. Regular updates can help boost your search engine rankings.

It can make it easier for potential customers to find your site. Investing time and effort in regular updates is vital for your business website’s smooth operation and growth.


Backups are a crucial aspect of business website hosting and maintenance. It involves making copies of your website’s data and storing them separately. It is essential in any case of unforeseen circumstances, such as:

  • cyberattacks
  • hardware failures
  • natural disasters

As a business owner, you must ensure that your website is backed up regularly to avoid any data loss and maintain the integrity of your website. It is necessary to schedule backups weekly or even daily, depending on your website’s size and activity.

Backups should also include the website files, databases, and essential data. By backing up your website, you can ensure the smooth functioning of your business and have peace of mind.


Troubleshooting involves identifying and resolving issues consistently. It is to ensure the smooth and uninterrupted functioning of the website. This process includes checking for broken links, error pages, and outdated content.

Also, it involves addressing any technical glitches that may arise. A well-maintained website is essential for establishing credibility and retaining customers. It can create a positive user experience.

It also boosts search engine rankings. As such, businesses need to have regular troubleshooting techniques.

DIY vs. Outsourcing: Finding the Right Balance for Effectively Maintaining Your Business Website

Choosing between DIY and outsourcing for website hosting and maintenance can be challenging. DIY may save money, while outsourcing ensures professional upkeep. Start by assessing your technical skills and availability.

DIY hosting may be a viable option if you have the necessary skills and time. However, outsourcing can free up time and allow you to focus on your business. Consider the level of security, updates, and support you require before deciding.

The right balance is unique to each business, and it’s crucial to make a choice that aligns with your needs and goals. If you need a business website and decide to outsource, consider a Lemon Head website to provide what your business deserves.

Learn More About Website Hosting and Maintenance Today

Having a reliable and well-maintained website is crucial for the success of any business. Companies can ensure their websites are hosted and maintained effectively by following the tips and guidelines provided in this guide.

Pay attention to the importance of a quality website for your business. Start implementing these strategies today!

Ready to take your website to the next level? Contact us for professional website hosting and maintenance services. Your business will thank you.

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