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Guide To Use Facial Recognition Search for E-Commerce Businesses



Guide To Use Facial Recognition Search for E-Commerce Businesses

Introduction to Facial Recognition Search

Facial recognition search (FRS) uses deep learning algorithms. It compares a live capture or a digital image with that of the stored data to check its identity. It is a biometric software that maps facial features to match the identity.

Facial recognition technology works with a 3-step process of detection, analysis, and recognition and has been in use for the last few years. Facebook was the early adopter. Apple introduced the Face ID recognition search in 2017. Today, major banks, credit card companies, high-tech giants, and e-commerce platforms are all using facial recognition search.

As per a report by Forbes, the facial recognition market is soaring. While the industry’s market size was $4 billion in 2020, it’s expected to quadruplicate by 2030. Major businesses are upgrading their security and access control systems.

Security scanners at airports have already been using facial recognition for quite some time. It helps e-passport holders clear customs easily. This technology will help customs and Border Protection officials detect passengers with fake passports. FRS is already in use in high-security government facilities and businesses. Places that require a high level of security clearance, such as immigration, visa grants, customs, etc., are already using FRS.

Benefits of facial recognition search

Efficient security

FRS is an efficient verification system. It’s quicker and more convenient to have fewer touchpoints supporting more secure multi-factor verification.

Enhanced accuracy

FRS is one of the most accurate and safest ways to check identity. Most high-security places are using FRS to allow access to authorized people only.

Easy integration

It can easily integrate with most security software. Smartphones with a front camera also have in-built face recognition software.

Facial Recognition in E-Commerce

Facial recognition search is widely used in e-commerce businesses. Facial recognition advertising is the new way to target ads at consumers. High-quality cameras are used to capture live images in real-time. Captured images are then matched with the stored database to cross-check identity.

Apple is using Face ID for unlocking its iPhones and also requires a user to authenticate Face ID for payments via Apple Pay. Encryption of the face is stored in the cloud server. Authentication happens on the device itself.

Amazon Rekognition is an AWS service that works with the Amazon AI suite. It adds facial recognition and analysis features to the application. It helps recognize and detect faces in millions of photos/videos within minutes. It also helps authenticate remote workers by identifying the remote user. FRS helps with home automation, such as automatically turning on the lights or opening the gates.

Google too uses such services as the Google Cloud Vision API. Smart advertisements in airports use FRS to know the gender, approximate age, and ethnicity of passersby to target advertisements as per their demography.

Large retailers are competing with online shopping websites. They are using face seach online recognition to optimize customer preferences and customize the ads accordingly. FRS also helps catch shoplifters.

Amazon and Facebook are using FRS for multi-factor verification to eliminate fraud. Shoppers are prompted to take a selfie and make a lively facial expression to confirm their identity.

Sephora, a recognized cosmetic brand, is bringing live 3D facial recognition, which boosts the conversion rate. The augmented reality feature allows users to upload a still selfie to try and match with various products. Customers are loving the experience as it gives them a real feel. Such products are available only on their websites and help boost sales.

Alibaba has invested in facial recognition technology heavily. It’s using the FRS for tracking customer movement and sponsoring promotions based on such trends. In 2017, Alibaba and KFC jointly launched Megvii, which is a Chinese facial recognition system. This service allowed customers to pay for their meals using their faces.

Ant Financial also acquired EyeVerify, a Kansas-based FR that is a biometric software company. They rebranded it as Zoloz. Zoloz invested $15 billion into R&D centers across countries for working on AI and Quantum computing.

How facial recognition is benefitting E-commerce businesses?

  • Facial recognition ads can change in real-time to customize ads as per their TA’s requirements.
  • FRS can create a pain-pointed more personalized targeted advertisement.
  • FRS ads use sensors that recognize a customer’s face and preferences to change the ad served.
  • People are already experiencing the suggestions social media platforms offer. These sites already know user preferences and serve them based on these.
  • Major E-commerce businesses have already implemented or are in the process of implementing FRS to serve their customers the best.
  • Walgreens is using sensor and camera-based refrigerator doors, which works on facial recognition technology (FRT). They sense the user’s age, and gender to serve them accordingly. They can also sense outside factors such as weather and the duration of any person standing. They also sense the person’s emotional response based on facial expressions and eye movements. Based on the sensed data they decide what suggestions need to be served to that individual’s interest.


Most e-commerce sites are using facial recognition to prevent fraudulent transactions and promote sales. Digital marketers are using FRS to change the game by targeting the appropriate TA. FRT is exactly where current digital marketing is heading. Millennials and Gen Z are the tech-savvy future, the top 2 demographics who want to be felt, seen, and heard. E-commerce marketers must cater to their personal needs to make them convinced. When ads are served to target the appropriate solutions to their problems, who would not like to buy?


How Titan Decking Outperforms Other Decking Materials



How Titan Decking Outperforms Other Decking Materials

If you’re considering replacing your old, worn dock decking or simply want to upgrade your pier or marina, you should consider a few things. Titan dock decking offers many benefits over other decking materials.

It’s designed to minimize damage from wind, waves, high water, and storm surges. It also won’t rot, warp, dent, or splinter and never needs staining or painting. Here is how titan decking outperforms others.

High Strength

Titan Decking is made from 100% polypropylene plastic which is a sturdy marine decking material that will take all the wear and tear mother nature can throw at it. It’s UV protected to minimize fading and has a barefoot-friendly surface that stays cool in extreme temperatures.

It’s ideal for commercial and residential boat piers, marinas, and marine docks. It also works well for gangways, stairs, and section decking.

Installation of Titan Decking from this website is simple. Simply screw the individual boards to your existing dock system frame. They can also be assembled into panels that allow easy winter removal or access to water dock utilities such as electrical and plumbing.

Unlike composite decking, which can be prone to cracking and warping, Titan Deck is designed with your performance and building requirements in mind. It’s engineered to be stronger, longer lasting, and the last dock decking you’ll ever use.

High Durability

Your boat dock or pier is where you and your family love to spend time, whether fishing, casting a line, or simply enjoying the view. It’s the place where memories are made and a place you will never forget.

A well-built boat dock system is the backbone of your boating experience and will last a lifetime. However, years of use, sunlight, and extreme temperatures can take their toll on your dock boards.

To extend the life of your dock system, it is important to re-deck with new boards. Using Titan marine decking on your old dock system will give you the long-lasting strength and durability you need to enjoy your time at the water’s edge for decades.

The Titan plastic marine decking is built to withstand years of use and bare feet. It is molded with a knurled surface to prevent slipping, even when the surface gets wet.

Titan decking is available in a variety of styles and colors. Whether you’re looking for a classic dock board or an eye-catching accent to your dock, you will find the right style of Titan decking for your project.

Low Maintenance

Titan Decking is designed to last a lifetime without painting or staining. It’s barefoot friendly, skid-resistant, and stays cool to the touch in extreme temperatures. It’s made from 100% polypropylene plastic, which means it will never rot, warp, dent, splinter, or bend. It’s also UV protected to minimize dock deck fading.

You can choose from three popular styles of decking for your dock. Titan’s Classic and X-Series decks feature the look of natural wood with a slotted surface to give them a classy appearance. They’re available in gray and med cherry colors.

When planning your next dock project, consider all the options and decide which material is best for your boat dock system. The key is to choose a material that will meet your needs and budget. It’s worth considering how long you’ll use your dock, the weather, and any potential environmental factors before deciding. With that knowledge, you can be confident you’re making the right choice for your dock.

Barefoot Friendly

Titan Deck is a 100% polypropylene plastic, barefoot-friendly dock decking material. It’s UV protected and stays cool to the touch even in extreme temperatures, making it an ideal choice for a commercial boat pier or marina.

Titan decking is manufactured in individual boards for flexible installation and is easily screwed to your existing dock frame. It can also be assembled into panels that allow easy removal of your water dock system at the end of each season.

One of the best aspects of the classic series is that it can be customized to fit your unique dock space. Our experts can help you choose the right color and shape to match your property, ensuring a seamless transition from indoor decor to outdoor enjoyment.

Cool in Extreme Temperatures

Titan Decking is strong and durable, with a knurled surface that prevents slipping even when the deck is wet. It has a UV-protected finish to minimize fading and will not rot, warp, dent, or splinter. 

This 100% polypropylene plastic material is environmentally safe and will never need painting or staining. It is barefoot-friendly and stays cool to the touch in extreme temperatures. It’s a great option for boat docks, gangways, and stairways subject to harsh weather conditions.

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