Connect with us

TECH

Exclusive PR Solutions (EPRS)

Avatar

Published

on

Exclusive PR Solutions (EPRS)

Exclusive PR Solutions (EPRS) was established in 2014 and became one of the leading companies of New York City in the fields of public relations and media, as well as digital marketing, crisis management, and personal reputation management and branding.

 

This company is unique as they offer customers exclusive and personalized campaigns and promotions to help them achieve their ambitious goals for a fraction of the price charged by other large scale multibillion PR agencies.

 

While most market leaders support the development of new business opportunities as a boutique agency, EPRS focuses on building and maintaining strong, long-term relationships with existing customers and new clients come mostly via references. Great work is the best way to advertise. Publications such as International Policy Digest, Bloomberg, Entrepreneur, and Forbes have published information and articles about EPRS. Besides, EPRS provides excellent details on marketing and branding trends in social media.

 

Thanks to Exclusive PR Solutions’ dedication to excellence and the use of innovative approaches, they have built up an excellent reputation with influencers. This superb reputation enables them to collaborate on many significant projects worldwide.

 

Additional EPRS specialty is brand optimization with digital technologies, social networks, and the traditional promotion of public opinion leaders in companies and municipalities. They have extensive experience working with government agencies, the media, and reputation, as well as social networks and web design. 

 

So far, Exclusive PR Solutions have created a valuable network of journalists and publishers with which we publish our customers’ news in various consolidated media. By introducing innovations and creative strategies with multimedia services, they deliver excellent results with superior quality.

 

EPRS team consists of enthusiastic experts who know a wide range and who, together with us, develop reliable, consistent, and flexible media strategies.

 

Exclusive PR Solutions fully support public and political campaigns. If you draw media attention to protests, public events, elections, or even legal demonstrations, you have found the right platform. 

 

The media and other television channels can reach a broad audience and communicate their goals to the public.

 

In general, advertising and the media can facilitate acceptance by external organizations, and the content can be distributed to a broad audience through an advertising campaign.

 

Exclusive PR Solutions also offer digital audio and video products, as well as web design services. Create high-quality trends and digital videos that match current trends. They are usually visually appealing and appealing to a broad audience. On some occasions, EPRS creates viral content. Other services offered range from web development to production of audio, video, and animated content.

 

The content is usually created in the best New York studios under the supervision of best advertising digital media and TV experts. Regardless of the type of project, it is converted into digital content. All content created reinforces the customer’s brand and encourages the target audience to act.

TECH

Common Things Most People Don’t Know About the AI Market that surprise everyone

Avatar

Published

on

Common Things Most People Don't Know About the AI Market that surprise everyone

AI Market

Seems like more and more people, especially in the pandemic, started realizing how much of a negative impact the internet can have on our lives and psyche. Sure, we were spending probably much more time online than we should have before COVID started, and one would expect we would only spiral down even more once we had to stay at home for long periods. Even if you are a homebody, it will start to affect you weirdly. The technology market’s influence is tremendous, and “doom scrolling” has become a new word that entered the Oxford dictionary in 2020. It means scrolling not only until your eyes bleed, but soaking in so much negative news that it makes you miserable. AI Market thrived during the pandemic, and there is a reason for that, besides the fact we mostly have to get everything online, and here are some of them.

The algorithm wants you to feel miserable

This isn’t entirely correct, but it does make us feel less important and like we do not have that one thing that would make our lives more comfortable, and us being seen as successful humans in somebody else’s eyes. Advertising has psychology mastered, and they use it to any means to make us purchase their product. Since almost every social platform we use profits from our data (what we search for online, what we watch, what we put in our cart but didn’t buy), to remind us it is there and it’s waiting for us to have it and feel instant gratification. Imagine being anxious or depressed, or maybe you saw someone on Instagram posting a picture looking great in your eyes, but you don’t feel like you have it together. You will probably find a way to feel better by purchasing something, whether it’s take-out or a product. Algorithms use your weak spots to make a profit.

Terms and Conditions

You know those jokes when we usually say we don’t even read through it (because we don’t)? Well, you know deep down there are some things you probably would never agree to, but here we are, and there’s nothing much we can do about it. In the end, it can’t be that bad right? It cannot be very pleasant, tho. How? By selling your data, you willingly give away when you click “accept”. How do they profit from it? Simple. Having compiled your data, everybody could easily figure out what you like, what you would like to have, something similar to what we were talking about above. Having your data means they also have your full name, address, phone number, and they most probably know you have a credit card (they don’t know your CVV, don’t worry). This gives them a variety of possibilities of how they could present a particular product to you, that will seem pretty normal because you’ve already searched for something similar. But you have become their target audience, and the ad will pop up all the time. If it isn’t Facebook or Instagram, you will give out your data by accepting “cookies” on a specific website. It serves the same purpose. Although obvious, many people don’t know about it and they get surprised when they get a call out of the blue, someone calls them by their name and says they were interested in something they may have clicked once. You don’t remember, but you clicked on it, or social media sold your data to someone who needed customers and had enough money to pay for it.

In Conclusion

Algorithms aren’t terrible, but it isn’t good when you don’t know where your data goes. It seems like the AI market has to change up their tactics a little bit because it got people worn out, and naturally, most of the population started to seek out nature as their comfort, keeping a safe distance and merely enjoying planet Earth. Having a rest from the internet bombarding us with information and consumerism got us more aware of how much something simple as a plant can bring us peace and make us a bit happier. Now that you know about the AI market a bit more, get away from your computer a little bit and enjoy some peace, if you can.

Continue Reading

TECH

Recruitment software, a fundamental tool and technology partner for recruiters

Avatar

Published

on

Recruitment software, a fundamental tool and technology partner for recruiters

Fundamental tool and technology

Recruitment software CRM is an essential recruiting tool in 2021. It doesn’t matter whether you are a one-person recruitment start-up or working for a bigger recruitment agency. The right kind of recruitment software is sure to amplify your hiring process and drive better results.

How exactly does recruitment CRM support recruiters?

In this digital age, everyone needs the support of a good piece of technology. Similarly, recruitment has a lot to gain by utilising the powers of a CRM software to streamline the work, identify better candidates and accelerate the hiring process.

The recruitment software reduces the common challenges that afflict recruiters.

  • Time-consuming admin work
  • Insufficient talent pool
  • Disorganised data
  • Market competition

These are just some of the generic problems of recruitment. However, they have a significant effect on recruiters and their quality of work. Spending too much time on the repetitive administrative tasks leaves recruiters will less time to focus on sourcing suitable candidates.

Proactive recruiters keep building a strong talent pool and nurture it over time so they can reach out to amenable candidates from this list. But if they’re otherwise occupied with paperwork and the disorganised state of their data then they will not be able to get anything else done.

Recruitment software is, therefore, an extremely vital piece of technology for recruitment agencies. It helps foster team collaboration. Now more than ever, confidence in teamwork is essential as almost everyone is working from home. Thus, it is necessary to have a software system that allows teams to function in tandem as efficiently even when in separate locations. CRM software ensures that remote work can be continued without a single problem. Live sharing documents, video chats, discussing reports – everything is simple and efficient due to easy technology.

Hiring time gets reduced as recruiters find a considerable number of their tediously repetitive tasks being automated. Skills testing software is another great addition to the recruitment software technology package. Online skills tests maximise the chances of shortlisting only the best qualified and most suitable candidates. These tests are a quick and objective way of finding the best applicants.

And the tests can be administered remotely which makes it all the more valuable. Those who use online skills testing have an immediate advantage over their competitors. Recruiters can present hiring companies with tangible proof of the shortlisted candidates’ aptitude and abilities. The skills tests results deliver more impact than it would if recruiters only backed a candidate based on their CVs.

Talent and market mapping are two important research components in recruitment. While some recruiters might like to rely solely on LinkedIn, it helps expand the candidate sourcing pool.

Recruitment software enables recruiters to organise and keep track of quality candidates. It is easy to trace a candidate’s career trajectory with a good recruiting CRM. This is a helpful tool that makes recruiters aware of the candidate’s journey, their skills and qualifications upgrade, etc. Having a good awareness about the market – the kind of candidates being hired, the pay structure – keeps recruiters updated and competitive.

Continue Reading

TECH

How to SEO Leverage, Content Marketing, and Pay-Per-Click Advertising to Grow Your Online Store

Bobby Jansson

Published

on

How to SEO Leverage, Content Marketing, and Pay-Per-Click Advertising to Grow Your Online Store

If you want to reach more customers and generate more sales, you need to increase organic traffic to your website.

Fortunately, the following SEO Leverage-recommended ways can help you achieve that.

Search Engine Optimization (SEO)

An SEO strategy is one of the most cost-effective methods to drive more traffic to your web pages. When you optimize your store, you get to improve your search engine rankings, enabling you to bring more buyers to your website.

To leverage SEO for your business, you need to do keyword research for long-tail key phrases. Gone are the days when people search for “shoes” as they are more specific now.

For example, when you do a Google search, you will see that queries involve more relevant keywords such as “red shoes with ribbons on sale.” For this, you can use SEO tools such as Google Adwords and Moz.

As such, your SEO strategy needs to be well-planned, well-researched, and carefully implemented. This will help you avoid unethical or black hat SEO strategies that may affect your website ranking.

Apart from keyword research, search engine optimization or SEO also requires you to create high-quality content that is unique and engaging. In essence, it’s all about writing for intent and optimizing one keyword for every page.

It’s not enough to use the SEO keywords for your content, as it is best to also use them in the title, meta-descriptions, and links.

Speaking of links, your site can enjoy better results with them. You can start with internal linking, such as placing a link that leads to your blog content. From here on out, you can work on a backlink — something that search engines like since it shows the site’s reliability and credibility.

Content Marketing

As mentioned, search engines are always on the lookout for relevant content. If you want to have a good SEO rank on Google, you have to focus on content marketing.

Here, the goal is to create high-quality and relevant content that will keep your audience well-immersed in your website.

Here are the three important content marketing strategies to use for your company:

Blogging

A blog site can boost your business and SEO rankings as it can prod the users to come back for more information.

It’s also an excellent way to get a link since it can generate about 97% of inbound links that point back to your company.

Social Media

Using social media pages is a free yet effective way to improve your SEO and draw more people online.

For one, it can be a platform for you to promote your blog. You can also use Instagram and Pinterest to advertise your products, thus drawing more visits to your web pages.

Email

Email marketing is another strategy that can get you more business patrons.

Again, you can use it to promote your blog site for SEO or remind users with abandoned carts to continue their purchases. You can even create email sequences for product launches.

Pay-Per-Click

Just like SEO, PPCs zone in on relevant keywords. With this, your business can target critical phrases that draw clients and post a paid link for each through Google.

Every time the link is clicked, your company will have to pay a certain amount. The cost usually depends on the popularity of the keyword.

While pages like Google usually deliver PPCs, they are offered by many other sites as well.

Other Networks

Apart from social media marketing, PPC ads, and technical SEO, you can also find more consumers with the assistance of other networks.

Here are some great examples:

Influencers

Social media influencers have thousands — if not millions — of followers on their page. If you plan on marketing to a specific audience, hiring an influencer is the way to go.

For example, if your business concentrates on cosmetics, you should leverage your many products through a beauty influencer.

Guest Posting

Apart from advertising your business, an influencer can further assist you through guest posting.

You can ask him/her to create content for a particular website, which you can make viral through social media. The more shares you have, the better your placement in search results.

HARO Query Answering

To enjoy free exposure for your business page, you should visit the Help a Reporter Out or HARO website. All you have to do here is provide your expert opinion regarding certain topics.

With this press coverage, you just may get the SEO leverage that you want.

URL Sharing

If you want more visitors to your page, make sure to publish your URL in different places. Put in on your signage, flyers, business cards — any place that your audience can see. This strategy can help with brand recall to get more site visitors in the long run.

Attracting more buyers and generating better sales are the main goals of every company. Fortunately for you, you can achieve all of these by merely following the strategies mentioned above.

Continue Reading

Trending

%d bloggers like this: