Marketing campaigns

When email marketing, a critical component which is often overlooked is email data. More importantly, the quality and accuracy of the email data. Email data is the contact information which you are sending your email marketing campaign out to, so this is the name and email address of the recipients. Before launching your marketing campaigns to promote your products and services, it is essential that you ensure your email data is highly accurate. This includes carrying out detailed market research to identify the most relevant prospects to promote your products and services to. An alternative to this is licensing email data which is highly targeted, finding the most accurate and relevant prospects to raise the awareness of your products and services.

Pinpointing your target audience

In order to find the perfect contacts for your marketing campaigns, you need to narrow down on an ideal target market. Ask yourself questions such as who would want or need your product or service? Consider the solutions that your products and services solve, and who would be the best person to speak to regarding this problem. Companies have multiple decision-makers; you should think of who is most likely to be dealing with this problem or who will be responsible for finding a solution. Once you have considered the most suitable industries, locations and decision-makers, you can also take into account the sizes of the companies which you are looking to target. You can filter on company sizes by turnover or the employee count of the business.

Ensuring the accuracy of the email data

The accuracy of the email data is essential to any email marketing campaign. If you are sending to invalid email addresses, you are not reaching the contact, which is a waste of your time. Often, within email platforms, you have a limit to the number of emails you can send per month, so you are also wasting those credits by not optimizing the number of inboxes you are reaching.

Alongside this, high bounce rates can cause your email address to become blacklisted by ISPs, which will further reduce your delivery rates.

Your email data also enables you to personalise your email to your prospects. Personalisation can positively impact open rates and click-through rates, increasing the success of your campaign by creating more leads and converting more sales. This generates a higher return on investment from your campaign. A great way to increase your open rates is by addressing the recipient in the subject line. Seeing this gets their attention in their inbox, meaning the likelihood is that they’re now going to open your email. When correctly addressed, it helps the recipient build trust, thus increasing the chance that they will follow your call to action and click your links to find out more information. Further communication with the recipient helps build further trust and increases the possibility that they will purchase your products or sign up to your service.

How can Business Data Prospects help me?

Business Data Prospects have over ten years of experience in managing and finding the perfect target audiences for email marketing campaigns. Our market research team have excellent knowledge in the industries we research to provide the most accurate and effective email data available in the industry.

We can accurately find and target your ideal target audience, allowing you to reach contacts who are best suited and most likely to have an interest in your product or service as a solution to fulfil their problem.

All of our email data is supplied with a 100% data guarantee. We are the UK’s only data provider to offer such a guarantee. We are able to offer this guarantee as we are also the UK’s only data owner. This means that we own all of our data; we do not broker or resell any data from other data providers. Furthermore, this also means that we have full control over our email data and due to our multiple levels of checks and verifications prior to the delivery of your order, we can confidently offer this data guarantee. The checks and verifications ensure that all of the data is accurate and up to date; otherwise, the contact information will not pass through these checks and be supplied to you.

Give your email marketing campaigns a boost today by finding highly accurate and targeted email data. Our dedicated account managers are always happy to discuss your requirements and help you find and identify the best contacts for your campaign.

Sebastian

Sebastian was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks