Connectiondeal.com or E-Commerce has become in recent years one of the most used means to make our purchases.
Despite the current economic situation, each year, sales volumes through this channel increase significantly.
The number of Internet users has doubled between 2005 and 2010, reaching 2,000 million.
And, currently, in Spain, there are already 27 online shoppers per 100 inhabitants.
These figures mean that online sales, every time, open up more business opportunities.
For all this (and more questions that we will discuss), we will dedicate to this topic a block of three posts.
Currently, it is an undeniable fact that new technologies (and, in particular, the increasing ease of Internet access) have meant a great change in the way in which they interact in the professional and business world.
This is demonstrated by the data in this regard. Let’s see some.
In the second quarter, this volume reached a total turnover of 2,640.8 million euros, 13.7% more than in the same period of 2011, which constitutes a new historical maximum.
In total, during that second quarter, 36.7 million transactions were recorded, the same figure as in the previous quarter, which represents a 17% year-on-year growth.
This generated economic amount was distributed mainly among the following ten branches of activity:
If we analyze its quarterly evolution, the data is revealing:
– By turnover
.– By number of transactions
ORIGIN AND DESTINATION OF OPERATIONS
Obviously, the data is very good. However, one fact should not be ignored: this growth of electronic commerce in Spain does not necessarily mean that money stays here or, at least, not everything.
The purchase and sale of goods and services via the Internet from Spain abroad invoiced 1,137.9 million euros, representing 43.1% of the total, with 19.2 million operations.
The number of transactions made from abroad and directed to Spanish websites was 394.5 million euros, which represented 14.9% of the total turnover, with 3.1 million operations.
These figures placed the net balance of business volume abroad in a negative balance of 743.4 million euros.
If your interest is to focus on the exclusively Spanish market, you should know that the turnover of electronic commerce generated in Spain and directed to virtual points of sale within our country was 1,108.4 million euros, 42% of the total amount, with 14.4 million operations.
If your objective is focused on internationalization, you should know that, by geographical areas, the ones that make the most online purchases in Spain are the European Union with 77.1% of the total and Latin America 6.5% and the United States with a 4.5%, the tourism sector being the most demanded activity.
Finally, to assess this data, the methodology used by the CMT to prepare its report must be taken into account.
In this sense, only online purchases made through bank payment cards attached to the Spanish payment institutions collaborating have been counted: Sermepa-Serviced, Sistema 4B, Spanish Confederation of Savings Banks (CECA-Euro6000).
Therefore, a payment made by bank transfer, or by means such as PayPal, without a credit card, is not reflected in said report.
ELECTRONIC COMMERCE AS A BUSINESS OPPORTUNITY
In view of the above, it can be affirmed, almost without any doubt, that electronic commerce is a future bet.
The greater ease of access to new technologies, the change in consumption habits, ease, comfort, accessibility, the elimination of borders, etc., mean that there is a great boom in electronic commerce and that, every time, they are more SMEs that benefit from it.
The initial reluctance generated by electronic commerce in its origins has now given way to a set of undoubted advantages, both for companies and for consumers themselves.
Advantages and opportunities for companies
- – Reduces the costs of starting up a business, compared to traditional commerce
- – Creation of new sales channels
– Market expansion: it allows new customers to be reached, making geographic boundaries for business disappear
- – Globalization and access to potential markets of millions of customers
- – Availability 24 hours a day, 7 days a week, every day of the year
- – Increased competitive capacity and efficiency of companies
- – Considerable reduction of stocks and time of transactions, transfers, inventories, data collection, etc.
- – Shortening of distribution chains
- – Quick update of information about the company’s products and services
- – Increased customer loyalty and proximity: through systems that offer personalized attention and offers (eg discounts to the best customers, etc.)
- – Reduce the terms of commercialization
- – Customer service time is optimized
- – Cost reduction at almost all levels of the organization, as well as ROI and promotion costs
In addition, it presents a fundamental aspect to take into account: the implementation of Electronic Commerce in the company will be important value creation.
This creation of value is revealed in different ways:
– As a result of an increase in margins, that is, a reduction in production costs or an increase in profits. Electronic commerce allows this objective to be achieved through:
- Positioning in new markets
- Increasing the quality of products or services
- The search for new customers
- Increase customer loyalty
- The increase in internal efficiency
– As a result of customer satisfaction, through:
- A price drop
- Better customer service
- Products and services best suited to customer needs
Advantages and opportunities for consumers
– Possibility to quickly access the products that interest you, without having to search store by store physically
- Possibility to choose between a much wider range of suppliers
- Greater interactivity and personalization of demand
- Possibility of finding, easily and quickly, the cheapest price
- Shortening of the distribution and automation chains of the trade, which allows obtaining supplies “just in time”
- Possibility of access to products and / or services that, in many cases, cannot be acquired by other means at the place of residence (eg something common in small population centers or far from large cities)
- Optimization of customer service time, which can be attended without waiting for long lines
However, like everything else, it is also true that this type of trade has a number of drawbacks. These are fundamentally related to the security of operations over the Internet.
However, this problem has a lower and lower level due to the following aspects:
- Internet users are increasingly familiar with electronic purchasing processes, registration in forums, portals, stores, etc., so it can be said that the fear of the Internet is being lost.
- Today there are different protocols such as SET (Secure Electronic Transaction) or SSL (Secure Sockets Layer) that make sure that these types of transactions through computer networks are as secure as possible.
- There are also numerous reliable payment systems such as virtual POS terminals of the different banks or the PayPal System.
- In addition, as a mechanism to grant greater security and confidence to the Web pages, what are known as the online trust seals have emerged. These are companies that try to unify criteria and give confidence to the user who visits a website, establishing minimum requirements for topics such as the processing of personal data or accessibility to the website, etc.
It also helps to generate greater security and confidence in the user the fact that an online store shows tax information, information about the purchase process, shipping costs, return conditions, etc.
AND WHAT CAN YOU EXPECT FOR 2020?
Before venturing any forecast in this area, we must bear in mind that we are facing a market of great dynamism, which is not only affected by the real economic issues but also how the technology itself evolves.
However, analyzing the evolution of recent years, it does seem possible to describe a scenario:
1) First, taking into account how Electronic Commerce has evolved in Spain, it is estimated that by 2015, 50% of the Spanish population will buy through the Internet.
2) In view of the previous data, annual growth has been close to 20%. The increase in consumer confidence, the increasing access to the Internet and, with some luck, an improvement in the economy, could be data that favor this growth.
3) The MBE transport company shows in a report that the number of shipments of packages with SME products dedicated to electronic commerce has grown by 65% in recent years.
4) As of 2020, the entry of new sectors is expected, which will provide an important boost for Electronic Commerce.
Thus, to the already announced entry of DIA, it is necessary to add the strategy that Coca-Cola has planned to enter direct actions of Electronic Commerce; as well as Mercadona, which is strengthening its digital structure, which makes it anticipated that it will place a bet on this market.
These situations usually produce a drag effect on the sector, as happened in the aforementioned case of Zara.
5) In countries like the United States, 10% of sales through Electronic Commerce are via mobile or tablet.
These types of devices are progressively gaining more and more market share in Spain.
6) Electronic Commerce is also increasingly favored by mobile payments as support.
In 2011, the number of users was 160 million, reaching 212 million in 2012. BBVA estimates the forecasts for 2016 at 448 million users.
This is an interesting fact for Spain since the smartphone penetration rate is one of the highest in Europe.
Based on the foregoing, and after several experts consulted, the general conclusion is that, although it seems that there is already an offer for everything, Electronic Commerce in Spain is still taking its first steps.
It is not surprising, therefore, that more and more companies look for the right combination between Electronic Commerce and internationalization.
In our country, in view of what has been done, what is being done and what seems to be coming; Seeing the gaps in certain markets, the improvement options that others offer, seeing the needs of users, Electronic Commerce presents itself as a very interesting business opportunity.
AND WHERE ARE THE OPPORTUNITIES?
To answer this question, we can take as reference data from last year.
In 2012, one of the sectors that represented a major boom was the textile sector. In the last quarter of the year, it rose two positions to be in the fifth position, obtaining 5.1% of the total turnover of Electronic Commerce, which means reaching revenues of more than 123 million euros.
This boom was favored, on the one hand, by the change in consumer habits in this economic sector and, on the other, by the launch and expansion throughout the world of the Zara website, as well as the updating of others in the sector , such as Cars, Commercial Vehicles , Domains , Websites , Electronics , Textiles ,Home Appliances , Machinery & Commodities, which offer great discounts.
Therefore, a good first option would be to go to under-exploited markets.
In addition to fashion, we find other sectors that are not very exploited, with opportunities and that offer a great tour, including health or food.
Another option (and that applies to any market) is to improve the existing offer. At this point, the options are almost endless.
The key is to analyze the competition and its deficiencies. These abound in Spanish online businesses (shopping experience, delivery and return conditions, information, etc.).
For example, an option in this regard is to improve the usability of the Web page. An example of this is Doctortrade, which improves the eBay buying and selling experience thanks to software that identifies the products and allows you to make offers without having to describe them.
Therefore, creativity and innovation will be the benchmarks.
And considering the latter, many options arise:
- Opt for new business models
- Expand the depth of our products through services
- Expand the experience, giving continuity to the relationship with the client, increasing the value of what we offer
It is about analyzing what our customers buy and evaluating, taking advantage of their suggestions, how we can extend our products or services.
For all these reasons, if you are thinking of launching yourself into the business world or if you do not already have your e-commerce website, it would not hurt to include this dissemination and distribution channel.
Apart from the fact that the capital needed to start it is not high, with a good marketing strategy and a good Web positioning, visits to your online store will increase considerably.
Saad Mushtaq was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks
Lunch Catering Services
Lunch catering is one of the increasing food businesses that give for the necessities of people for elegant meals in the middle of the day. It can provide stress-free lunch, particularly for a group of people on a full day’s meeting and don’t have any time to run out and eat. It is also great when there are particular occasions and gathering is kept at lunchtime which could be the only time possible for busy people to eat.
Types Of Catering Service
There are two main kinds of هوريكا services. The 1st is on-premise. Here, food preparing, cooking, and serving are completed at the same venue where the event will be held. The other kind is the off-premise. Food is made and cooked in another place by the caterer, and it is served according to where the people desire to eat.
Another typology of catering service involves special event catering, business catering, mobile catering, and industrial catering. Unique event catering serves food in large-scale functions. Business catering targets the preparation of food for business meetings, conferences, and practice sessions. On the other hand, Mobile catering is contract-free, and the caterers move from one area to another selling their cooked food. In contrast, industrial catering supplies the everyday meals for academies, hospitals, schools, and all other institutions.
What Caterers Consider
Caterers always anticipate everything from cooking the chosen food during serving and when individuals are already eating. They also get in charge of the table organizations as well as the equipment required for the event. Much care is given to the menu, which is the essential factor in the catering business.
Caterers also think about the style of serving. The technique depends on the variety of meals requested by the customers and the venue where food is served. Lunch catering service as best as catering for another occasion may be in a sit-down style or a counter. The sit-down style is respected when the venue is too short for a significant number of guests. Others would prefer this catering technique as food is served in front of them, and some individuals consider this is classy. However, since there will be servers to attend to the customers and guests, such catering can be slightly more costly.
The buffet technique is recognized when the venue is spacious or when individuals have time to rise and fall in line. In this manner, the guests can pick from a kind of menu on the table, and they will be the ones to decide the amount they can spend. The price of catering using the buffet style is cheaper compared to the sit-down meal.
Catering is a great help for almost all events. It permits for a hassle-free arrangement and presentation of food. It also gives a swift escape from the mess a case may bring, for the caterers are the ones who will pick the venue properly after the event. Busy people in these busy times want their food necessities to play their roles in the school and the other workplace. Lunch catering services reply to this requirement and save everyone from the hassles while enjoying their food with their friends, office mates and classmates, and others.
Escape from Tarkov Bitcoin Farm Tips
Make efficient use of the bitcoin farm
As all EFT players know, the bitcoins Tarkov holds are actually quite rare. Some players might’ve even been playing without encountering one in raids. Aside from their rarity, they’re also quite small and hard to see. At any rate, players now have the chance to farm this rare form of currency in-game. One of the upgrades to the Hideout is a Bitcoin Farm.
How to Make the Bitcoin Farm
Making one requires the following:
- An Electric Drill
- 10 Powercords
- 10 Power Supply Units
- 15 CPU Fans
- At least level 2 Intelligence Center
It will take 30 hours to construct. After that, as long as your generator is active it will produce a physical bitcoin Tarkov every few hours. The amount of time the farm produces a unit of the currency depends on how many Graphics Cards the farm holds. With one GPU, it’ll take 20 hours to get a physical bitcoin.
Upgrades and Time
Upgrading the farm makes more slots to hold more GPUs. At level 2, it can hold 25, and level 3 can hold 50. Going by normal conventions, using more cards makes the production faster. Having 50 cards will produce a bitcoin Tarkov every 5 hours.
Here are the projected times:
10 GPUs – 12 hrs 50 mins
20 GPUs – 9 hrs 15 mins
30 GPUs – 7 hrs 12 mins
40 GPUs – 5 hrs 54 mins
50 GPUs – 5 hrs
As you can see, adding more and more GPUs result in diminishing returns. The difference in production time between 10 and 20 GPUs is about 3 hours, while 20 to 30 is only 2 hours. Plus, how are you even going to find 50 cards to get that 5 hours production time?
In this case, it’s more worth it to keep production at about 20-30 cards. You have to think about the fuel costs as well. The generator has to be running for the Bitcoin Farm to produce bitcoins.
At the most ideal, the Expeditionary Fuel Tank (henceforth called blue fuel) will power the hideout for a day and a half. In contrast, the Metal Fuel Tank (metal fuel) can run the generator for about two and a half days.
Ideal conditions include having a Solar Power Module and the Elite Hideout Management Skill. Both of these increase the time the fuel can power the generator. So, let’s calculate the possible number of bitcoins Tarkov that can be produced with the metal fuel.
10 GPUs: about 5
20 GPUs: about 6
30 GPUs: about 8
40 GPUs: about 10
50 GPUs: about 12
Now, the farm can only hold 3 bitcoins before it stops production. That means you have to pick up the physical bitcoins so it continues production. You can’t expect to have 8 bitcoins waiting for you after leaving it for hours on end.
Supposing you have the recommended 30 GPUs in your Bitcoin Farm. Rounding up the production time to 8, you can be sure to get 3 coins every day (24/8=3). When you’re playing every day, you can get the farm’s maximum number of coins if you leave your generator on. That’s an efficient use of fuel.
Of course, schedules are different for every player. Take someone who can manage to find 50 GPUs and plays for say, 10 hours a day as an example. They can turn off the generator when they’re not playing, and still, get 2 bitcoins Tarkov every day.
For those who want to leave their generators on, it’s better to have a longer production period. Making it too fast will fill the farm’s storage too fast unless you have the opportunity to log in and get it. The point is to adjust the production time with your playing schedule to get the most efficient farm.
To be productive and efficient, it’s not necessary to have the most number of GPUs for your Bitcoin Tarkov Farm. You just need to adjust the production speed to your playing schedule, and not leave the farm’s storage full.
Bitcoins are a big source of euros. It depends on the real-world situation of the currency, but either way, it’s still a valuable resource. Sure, there’s also the regular server wipe to deal with, but you can at least enjoy your riches before it happens. You can use it to trade for useful objects such as weapons, containers (Lucky Scav Junkbox, secure containers), or materials for upgrading your hideout.
So, take advantage of your Hideout’s Bitcoin Farm and create a stockpile of this currency. Enjoy Escape from Tarkov!
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
Digital Marketing Training
Digital marketing raises both products and services using digital technologies, like the Internet, mobile phones, and many different digital mediums. Students that finish the course and get certified will have skills learned that help them shape their plan for the competition.
Here are few classes of marketing methods by which promoting takes place – Your website, blog posts, ebooks and white papers, Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Earned online coverage Online brochures, Branding assets like logos, fonts, etc.
Marketing Automation, Email Marketing. The most satisfying part about Digital marketing training is that it can work for any business in any industry. However, marketing still includes building out buyer personas to identify your audience’s demands and creating valuable online content of what companies are selling.
Digital-Marketing training is an “Evergreen” career choice. The marketing technology is constantly growing, hence the need for re-skilling is a must these days. Mix your future with a fantastic digital job.
Since most people start the web using a search engine, knowing how it operates and learning how to make oneself visible through a search engine is supreme. Within search engine marketing, you can create a brand behavior, or make a sale, or get a customer lead that can later stop through direct marketing channels.
Knowing all possible choices for branding and marketing through search engines is sure to be a good promoter for a company.
There are five strategies for search engine marketing.
Search Engine Optimization (SEO)
Contextually Targeted Text Ads
Paid Inclusion and
Digital Asset Optimization
Companies that utilize SEO the highest.
Facebook and other Social Media Marketing
One must understand the complex dynamics of people’s communication on social media. People communicate with a brand while on social media either by seeing an advertisement, a Facebook page, a picture, etc. They comment on the product or share or give feedback to other friends and relatives. Drawing on this social behavior is a part of digital marketing.
They provide a consumer a choice to receive emails about the product, discounts, offers, and events. They must be relevant and interesting and stimulate the consumer to go to the business website or purchase.
Building a website with a logical authority in its navigation based on the website’s goal is an important skill to get. The website can be HTML, PHP, or WordPress, depending on our interests.
Since most of our population gives more time on mobile phones than on desktops and computers, one must read how to adapt ads, webpages, and social media images to the mobile phone.
Many companies have a mobile app for buying a product, and that too drops under the purview of digital marketing.
To be a specialist in digital marketing, one must know how to make together a campaign on all platforms together—learning how to link email to Facebook, Instagram, tweeter and your web page.
Digital Marketing is a large and exciting field that is progressing fast. Companies are forever on a quest to find experienced digital media personnel to help grow their business. This is the only way companies can stay before their competition.
Lunch Catering Services
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