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ELECTRONIC COMMERCE (I): BUSINESS OPPORTUNITY

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ELECTRONIC COMMERCE (I): BUSINESS OPPORTUNITY

Connectiondeal.com or E-Commerce has become in recent years one of the most used means to make our purchases.

Despite the current economic situation, each year, sales volumes through this channel increase significantly.

The number of Internet users has doubled between 2005 and 2010, reaching 2,000 million.

And, currently, in Spain, there are already 27 online shoppers per 100 inhabitants.

These figures mean that online sales, every time, open up more business opportunities.

For all this (and more questions that we will discuss), we will dedicate to this topic a block of three posts.

Currently, it is an undeniable fact that new technologies (and, in particular, the increasing ease of Internet access) have meant a great change in the way in which they interact in the professional and business world.

This is demonstrated by the data in this regard. Let’s see some.

In the second quarter, this volume reached a total turnover of 2,640.8 million euros, 13.7% more than in the same period of 2011, which constitutes a new historical maximum.

In total, during that second quarter, 36.7 million transactions were recorded, the same figure as in the previous quarter, which represents a 17% year-on-year growth.

This generated economic amount was distributed mainly among the following ten branches of activity:

If we analyze its quarterly evolution, the data is revealing:

– By turnover

.– By number of transactions

ORIGIN AND DESTINATION OF OPERATIONS

Obviously, the data is very good. However, one fact should not be ignored: this growth of electronic commerce in Spain does not necessarily mean that money stays here or, at least, not everything.

The purchase and sale of goods and services via the Internet from Spain abroad invoiced 1,137.9 million euros, representing 43.1% of the total, with 19.2 million operations.

The number of transactions made from abroad and directed to Spanish websites was 394.5 million euros, which represented 14.9% of the total turnover, with 3.1 million operations.

These figures placed the net balance of business volume abroad in a negative balance of 743.4 million euros.

If your interest is to focus on the exclusively Spanish market, you should know that the turnover of electronic commerce generated in Spain and directed to virtual points of sale within our country was 1,108.4 million euros, 42% of the total amount, with 14.4 million operations.

If your objective is focused on internationalization, you should know that, by geographical areas, the ones that make the most online purchases in Spain are the European Union with 77.1% of the total and Latin America 6.5% and the United States with a 4.5%, the tourism sector being the most demanded activity.

METHODOLOGY

Finally, to assess this data, the methodology used by the CMT to prepare its report must be taken into account.

In this sense, only online purchases made through bank payment cards attached to the Spanish payment institutions collaborating have been counted: Sermepa-Serviced, Sistema 4B, Spanish Confederation of Savings Banks (CECA-Euro6000).

Therefore, a payment made by bank transfer, or by means such as PayPal, without a credit card, is not reflected in said report.

ELECTRONIC COMMERCE AS A BUSINESS OPPORTUNITY

In view of the above, it can be affirmed, almost without any doubt, that electronic commerce is a future bet.

The greater ease of access to new technologies, the change in consumption habits, ease, comfort, accessibility, the elimination of borders, etc., mean that there is a great boom in electronic commerce and that, every time, they are more SMEs that benefit from it.

The initial reluctance generated by electronic commerce in its origins has now given way to a set of undoubted advantages, both for companies and for consumers themselves.

Advantages and opportunities for companies

  • – Reduces the costs of starting up a business, compared to traditional commerce
  • – Creation of new sales channels

– Market expansion: it allows new customers to be reached, making geographic boundaries for business disappear

  • – Globalization and access to potential markets of millions of customers
  • – Availability 24 hours a day, 7 days a week, every day of the year
  • – Increased competitive capacity and efficiency of companies
  • – Considerable reduction of stocks and time of transactions, transfers, inventories, data collection, etc.
  • – Shortening of distribution chains
  • – Quick update of information about the company’s products and services
  • – Increased customer loyalty and proximity: through systems that offer personalized attention and offers (eg discounts to the best customers, etc.)
  • – Reduce the terms of commercialization
  • – Customer service time is optimized
  • – Cost reduction at almost all levels of the organization, as well as ROI and promotion costs

In addition, it presents a fundamental aspect to take into account: the implementation of Electronic Commerce in the company will be important value creation.

This creation of value is revealed in different ways:

– As a result of an increase in margins, that is, a reduction in production costs or an increase in profits. Electronic commerce allows this objective to be achieved through:

  • Positioning in new markets
  • Increasing the quality of products or services
  • The search for new customers
  • Increase customer loyalty
  • The increase in internal efficiency

– As a result of customer satisfaction, through:

  • A price drop
  • Better customer service
  • Products and services best suited to customer needs

Advantages and opportunities for consumers

– Possibility to quickly access the products that interest you, without having to search store by store physically

  • Possibility to choose between a much wider range of suppliers
  • Greater interactivity and personalization of demand
  • Possibility of finding, easily and quickly, the cheapest price
  • Shortening of the distribution and automation chains of the trade, which allows obtaining supplies “just in time”
  • Possibility of access to products and / or services that, in many cases, cannot be acquired by other means at the place of residence (eg something common in small population centers or far from large cities)
  • Optimization of customer service time, which can be attended without waiting for long lines

However, like everything else, it is also true that this type of trade has a number of drawbacks. These are fundamentally related to the security of operations over the Internet.

However, this problem has a lower and lower level due to the following aspects:

  • Internet users are increasingly familiar with electronic purchasing processes, registration in forums, portals, stores, etc., so it can be said that the fear of the Internet is being lost.
  • Today there are different protocols such as SET (Secure Electronic Transaction) or SSL (Secure Sockets Layer) that make sure that these types of transactions through computer networks are as secure as possible.
  • There are also numerous reliable payment systems such as virtual POS terminals of the different banks or the PayPal System.
  • In addition, as a mechanism to grant greater security and confidence to the Web pages, what are known as the online trust seals have emerged. These are companies that try to unify criteria and give confidence to the user who visits a website, establishing minimum requirements for topics such as the processing of personal data or accessibility to the website, etc.

It also helps to generate greater security and confidence in the user the fact that an online store shows tax information, information about the purchase process, shipping costs, return conditions, etc.

AND WHAT CAN YOU EXPECT FOR 2020?

Before venturing any forecast in this area, we must bear in mind that we are facing a market of great dynamism, which is not only affected by the real economic issues but also how the technology itself evolves.

However, analyzing the evolution of recent years, it does seem possible to describe a scenario:

1) First, taking into account how Electronic Commerce has evolved in Spain, it is estimated that by 2015, 50% of the Spanish population will buy through the Internet.

2) In view of the previous data, annual growth has been close to 20%. The increase in consumer confidence, the increasing access to the Internet and, with some luck, an improvement in the economy, could be data that favor this growth.

3) The MBE transport company shows in a report that the number of shipments of packages with SME products dedicated to electronic commerce has grown by 65% ​​in recent years.

4) As of 2020, the entry of new sectors is expected, which will provide an important boost for Electronic Commerce.

Thus, to the already announced entry of DIA, it is necessary to add the strategy that Coca-Cola has planned to enter direct actions of Electronic Commerce; as well as Mercadona, which is strengthening its digital structure, which makes it anticipated that it will place a bet on this market.

These situations usually produce a drag effect on the sector, as happened in the aforementioned case of Zara.

5) In countries like the United States, 10% of sales through Electronic Commerce are via mobile or tablet.

These types of devices are progressively gaining more and more market share in Spain.

6) Electronic Commerce is also increasingly favored by mobile payments as support.

In 2011, the number of users was 160 million, reaching 212 million in 2012. BBVA estimates the forecasts for 2016 at 448 million users.

This is an interesting fact for Spain since the smartphone penetration rate is one of the highest in Europe.

CONCLUSION

Based on the foregoing, and after several experts consulted, the general conclusion is that, although it seems that there is already an offer for everything, Electronic Commerce in Spain is still taking its first steps.

It is not surprising, therefore, that more and more companies look for the right combination between Electronic Commerce and internationalization.

In our country, in view of what has been done, what is being done and what seems to be coming; Seeing the gaps in certain markets, the improvement options that others offer, seeing the needs of users, Electronic Commerce presents itself as a very interesting business opportunity.

AND WHERE ARE THE OPPORTUNITIES?

To answer this question, we can take as reference data from last year.

In 2012, one of the sectors that represented a major boom was the textile sector. In the last quarter of the year, it rose two positions to be in the fifth position, obtaining 5.1% of the total turnover of Electronic Commerce, which means reaching revenues of more than 123 million euros.

This boom was favored, on the one hand, by the change in consumer habits in this economic sector and, on the other, by the launch and expansion throughout the world of the Zara website, as well as the updating of others in the sector , such as Cars, Commercial Vehicles , Domains , Websites , Electronics , Textiles ,Home Appliances , Machinery & Commodities, which offer great discounts.

Therefore, a good first option would be to go to under-exploited markets.

In addition to fashion, we find other sectors that are not very exploited, with opportunities and that offer a great tour, including health or food.

Another option (and that applies to any market) is to improve the existing offer. At this point, the options are almost endless.

The key is to analyze the competition and its deficiencies. These abound in Spanish online businesses (shopping experience, delivery and return conditions, information, etc.).

For example, an option in this regard is to improve the usability of the Web page. An example of this is Doctortrade, which improves the eBay buying and selling experience thanks to software that identifies the products and allows you to make offers without having to describe them.

Therefore, creativity and innovation will be the benchmarks.

And considering the latter, many options arise:

  • Opt for new business models
  • Expand the depth of our products through services
  • Expand the experience, giving continuity to the relationship with the client, increasing the value of what we offer

It is about analyzing what our customers buy and evaluating, taking advantage of their suggestions, how we can extend our products or services.

For all these reasons, if you are thinking of launching yourself into the business world or if you do not already have your e-commerce website, it would not hurt to include this dissemination and distribution channel.

Apart from the fact that the capital needed to start it is not high, with a good marketing strategy and a good Web positioning, visits to your online store will increase considerably.

BUSINESS

How to Choose a Best Hand Phone Holder?

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How to Choose a Best Hand Phone Holder?

Mobile phone use is a frequent element of the daily routine. People use mobile phones for their needs, but people who use them for a long time to manage routine matters face difficulty holding them for a long time and even getting them to drop suddenly. Phone holders are designed for your comfort to avoid these problems. The use of phone holders is increasing day by day, but you should know the features of that one.

If you are looking for tips you should consider while purchasing a phone holder, give it a complete read!

#1. Consider Your Budget First

Your pocket weight matters whenever you go to purchase something. You manage things according to your financial range. Just like that, there are various phone holders available for you; choose the phone holder that can fulfill your need by considering your budget first in an affordable range for you.

#2. Strong Grip

The primary purpose of the phone holder is to give a solid grip for your hand so that you can feel safe while using the phone holder. The particular phone holder should be designed so that the back fingers should provide strength to your phone by making your thumb free to use the phone anywhere.

#3. Quality of the Phone Holder

Phone holders are generated by using different materials such as metals and plastics. Make sure the quality of the phone holder you are going to purchase. The phone holder with good quality will serve you for a long time so check the quality first for your satisfaction.

#4. Read the Reviews

Check the reviews available on the website of the particular phone holder if you are going to purchase it online. Reviews will reflect the remarks and experiences of the people who have used it already. By checking the reviews, you will know which phone holder will be better for you, and you will make the right decision.

#5. Delivery Time After Placing Order

Many sites give you the satisfaction of quick delivery, but not all make it happen. It is the red flag about those scamming companies. Search the delivery time of the particular site for sending your parcel. It is the right way to know the status and authenticity of the specific site if you are looking for online buying.

#6. Power Up Facility

Many phone holders are generated in a way that after attaching at the back of the phone, power up points such as the point where plungers, chargers, and straps are plugged for power boosting. Good quality chargers are generated by considering even keen aspects to give you maximum facility and comfort. The best phone holder is designed so that your back fingers support your phone, free thumb to use the phone, and stress-free little finger in the lower stand for holding the phone, such as TLTD.

Verdict

People purchase phone holders at a high rate but are not well aware of what should be there in the best phone holder. Many aspects are there that should be considered must while choosing the phone holder. Your comfort depends on it, so make it best for you; that’s why its choice is crucial here. If you are looking for the best phone holder, contact gettltd today!

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BUSINESS

Why Should I Buy a Leather Jacket? | Famous Jackets

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Why Should I Buy a Leather Jacket? | Famous Jackets

Jackets of different varieties are available in the market, made up of synthetic materials like leather, cotton, wool, and polyester. Each synthetic material has features that make it different from others, like cotton is lightweight and wool is worn in the winter season, and it is heavyweight. If you want to look gorgeous and classy from all these materials, leather is an attractive option.

Let’s talk about some reasons that tell us why you should buy a leather jacket?

1. It Provides the Protection from Injury

A Motorcycle Riding Jacket defends you against severe injury. Its soft and thick layers act as a barrier between the external environment and your body.

2. It can be Worn on Any Occasion

There are many types of jackets that you can only wear on some special occasion, but a leather jacket can be worn on all kinds of events like both on formal and informal occasions. If you are going for an outing in the winter season and meeting your friends, you can wear this jacket.

3. Its Texture is Smooth and Soft

The leather jacket has a soft texture when it touches your skin and is also rough, providing excellent protection against different forms of damage.

4. It is Available in Many Different Sizes and Colours

You feel angrier when you spend more money on buying the jacket and when you wear this jacket, it does not fit your body. Now leather jackets are available in many sizes and to avoid this problem, you would buy the leather jacket according to your body size that properly fit your body. If you want to look more prominent and unique on any occasion, you can wear a leather jacket available in many different colours.

5. Leather Jackets are Waterproof

Its texture is designed in such a way that these jackets provide resistance against dust and water. Even you can wear it in the rainy season.

6. You Can Clean it Easily

When some dirt and dust remain on your jacket, you can easily clean it with some cloth. When the jacket becomes dry, then many cracks appear in it. To avoid this problem, you must use some moisturising products to keep the jackets soft.

7. It Keeps Your Body Warm

If you live in the coldest place, you must wear this jacket that provides you with extra hotness and keeps your body warm.

8. These Have Nice Odor

These jackets have a pleasant smell that refreshes your whole day, and you feel very fresh. When you buy a leather jacket, you will observe the nice aroma from a different distance.

9. It Enhances the Beauty of Your Personality

When you wear this jacket, you look so classy, and it adds more little beauty to your personality.

Verdict

Above all these reasons explain that why you should wear a leather jacket? The Famous Jacket is the brand from where you can buy many different styles of leather jackets like Hades Leather Jacket, Stars Wars Leather Jacket, Suicide Squad Jackets, Sons of Anarchy Vest JacketsCaptain America Jackets, Walking Dead Jackets, Deadpool Jacket and many more. Contact us today to buy your favourite jacket.

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BUSINESS

How to Write a Business Plan Template for Small Businesses?

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How to Write a Business Plan Template for Small Businesses?

If you want to start your business at a small level, then a business plan template is the best option to start your business in a better way. It provides the necessary instructions to start your business. By writing a business plan template, you can know what risks would come if you created this business. It provides you with the standard and simple layout of your business plan. Let’s talk about how to write a business plan template for a small business!

Writing a business plan template for small businesses includes the following points.

#1. Executive Summary Should be Very Brief

The executive summary provides a brief and straightforward concept of your business plan. By reading the executive summary, the reader can get your business plan’s basic and essential points. It provides complete information about the features of your business plan and financial information.

#2. Complete Description About Your Company

Through this, you can provide complete information about your company, lists of the problems that are solved by your business and the best place where your business plan can best proceed.

#3. Describe the Qualities of Your Products and Services

In this, you tell your customers about the good features and benefits of your products. And if you are doing any research work, you speak about this reach in this part of writing your business plan template.

#4. Better Understanding of Marketing Plan

If you are doing competitive research, then you should know about the good features of other businesses, what other competitors use successful strategies and whether you perform much better than other competitors or not.

#5. Create the Better Operational Plan Document

In this part, you list the operations associated with your marketing system, finance, and other required sources for your best business plan.

#6. Description About the Management and Organization system

In this part, you provide the original operational structure of your business plan, tell about your company’s in charge, and introduce the most experienced and expert employees with their CVs.

#7. Brief Explanation About the Starting Costs of Your Business

In this part, you completely and briefly describe the starting expenses of your business. Every business demands different costs like requirements of online business are additional from the needs of other companies.

#8. Financial Outlook of Your Business

You provide the financial outlook of your business plan and tell the people that your business is more stable and has fewer financial needs. Through this, you have already prepared your mind for the other financial crisis or the better growth of your business. You should prepare the economic outlook in a perfect way that attracts investors.

#9. Description About the Appendix

It is the last part of writing your business plan template. In this portion, you can add tables and some related figures to your business to understand your business plan better.

Conclusion

If you want to start your business at a small level, above all mentioned steps, tell us how to write the business plan template effectively. If you are interested and want to write a business plan template, contact us here.

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