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ELECTRONIC COMMERCE (I): BUSINESS OPPORTUNITY

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ELECTRONIC COMMERCE (I): BUSINESS OPPORTUNITY

Connectiondeal.com or E-Commerce has become in recent years one of the most used means to make our purchases.

Despite the current economic situation, each year, sales volumes through this channel increase significantly.

The number of Internet users has doubled between 2005 and 2010, reaching 2,000 million.

And, currently, in Spain, there are already 27 online shoppers per 100 inhabitants.

These figures mean that online sales, every time, open up more business opportunities.

For all this (and more questions that we will discuss), we will dedicate to this topic a block of three posts.

Currently, it is an undeniable fact that new technologies (and, in particular, the increasing ease of Internet access) have meant a great change in the way in which they interact in the professional and business world.

This is demonstrated by the data in this regard. Let’s see some.

In the second quarter, this volume reached a total turnover of 2,640.8 million euros, 13.7% more than in the same period of 2011, which constitutes a new historical maximum.

In total, during that second quarter, 36.7 million transactions were recorded, the same figure as in the previous quarter, which represents a 17% year-on-year growth.

This generated economic amount was distributed mainly among the following ten branches of activity:

If we analyze its quarterly evolution, the data is revealing:

– By turnover

.– By number of transactions

ORIGIN AND DESTINATION OF OPERATIONS

Obviously, the data is very good. However, one fact should not be ignored: this growth of electronic commerce in Spain does not necessarily mean that money stays here or, at least, not everything.

The purchase and sale of goods and services via the Internet from Spain abroad invoiced 1,137.9 million euros, representing 43.1% of the total, with 19.2 million operations.

The number of transactions made from abroad and directed to Spanish websites was 394.5 million euros, which represented 14.9% of the total turnover, with 3.1 million operations.

These figures placed the net balance of business volume abroad in a negative balance of 743.4 million euros.

If your interest is to focus on the exclusively Spanish market, you should know that the turnover of electronic commerce generated in Spain and directed to virtual points of sale within our country was 1,108.4 million euros, 42% of the total amount, with 14.4 million operations.

If your objective is focused on internationalization, you should know that, by geographical areas, the ones that make the most online purchases in Spain are the European Union with 77.1% of the total and Latin America 6.5% and the United States with a 4.5%, the tourism sector being the most demanded activity.

METHODOLOGY

Finally, to assess this data, the methodology used by the CMT to prepare its report must be taken into account.

In this sense, only online purchases made through bank payment cards attached to the Spanish payment institutions collaborating have been counted: Sermepa-Serviced, Sistema 4B, Spanish Confederation of Savings Banks (CECA-Euro6000).

Therefore, a payment made by bank transfer, or by means such as PayPal, without a credit card, is not reflected in said report.

ELECTRONIC COMMERCE AS A BUSINESS OPPORTUNITY

In view of the above, it can be affirmed, almost without any doubt, that electronic commerce is a future bet.

The greater ease of access to new technologies, the change in consumption habits, ease, comfort, accessibility, the elimination of borders, etc., mean that there is a great boom in electronic commerce and that, every time, they are more SMEs that benefit from it.

The initial reluctance generated by electronic commerce in its origins has now given way to a set of undoubted advantages, both for companies and for consumers themselves.

Advantages and opportunities for companies

  • – Reduces the costs of starting up a business, compared to traditional commerce
  • – Creation of new sales channels

– Market expansion: it allows new customers to be reached, making geographic boundaries for business disappear

  • – Globalization and access to potential markets of millions of customers
  • – Availability 24 hours a day, 7 days a week, every day of the year
  • – Increased competitive capacity and efficiency of companies
  • – Considerable reduction of stocks and time of transactions, transfers, inventories, data collection, etc.
  • – Shortening of distribution chains
  • – Quick update of information about the company’s products and services
  • – Increased customer loyalty and proximity: through systems that offer personalized attention and offers (eg discounts to the best customers, etc.)
  • – Reduce the terms of commercialization
  • – Customer service time is optimized
  • – Cost reduction at almost all levels of the organization, as well as ROI and promotion costs

In addition, it presents a fundamental aspect to take into account: the implementation of Electronic Commerce in the company will be important value creation.

This creation of value is revealed in different ways:

– As a result of an increase in margins, that is, a reduction in production costs or an increase in profits. Electronic commerce allows this objective to be achieved through:

  • Positioning in new markets
  • Increasing the quality of products or services
  • The search for new customers
  • Increase customer loyalty
  • The increase in internal efficiency

– As a result of customer satisfaction, through:

  • A price drop
  • Better customer service
  • Products and services best suited to customer needs

Advantages and opportunities for consumers

– Possibility to quickly access the products that interest you, without having to search store by store physically

  • Possibility to choose between a much wider range of suppliers
  • Greater interactivity and personalization of demand
  • Possibility of finding, easily and quickly, the cheapest price
  • Shortening of the distribution and automation chains of the trade, which allows obtaining supplies “just in time”
  • Possibility of access to products and / or services that, in many cases, cannot be acquired by other means at the place of residence (eg something common in small population centers or far from large cities)
  • Optimization of customer service time, which can be attended without waiting for long lines

However, like everything else, it is also true that this type of trade has a number of drawbacks. These are fundamentally related to the security of operations over the Internet.

However, this problem has a lower and lower level due to the following aspects:

  • Internet users are increasingly familiar with electronic purchasing processes, registration in forums, portals, stores, etc., so it can be said that the fear of the Internet is being lost.
  • Today there are different protocols such as SET (Secure Electronic Transaction) or SSL (Secure Sockets Layer) that make sure that these types of transactions through computer networks are as secure as possible.
  • There are also numerous reliable payment systems such as virtual POS terminals of the different banks or the PayPal System.
  • In addition, as a mechanism to grant greater security and confidence to the Web pages, what are known as the online trust seals have emerged. These are companies that try to unify criteria and give confidence to the user who visits a website, establishing minimum requirements for topics such as the processing of personal data or accessibility to the website, etc.

It also helps to generate greater security and confidence in the user the fact that an online store shows tax information, information about the purchase process, shipping costs, return conditions, etc.

AND WHAT CAN YOU EXPECT FOR 2020?

Before venturing any forecast in this area, we must bear in mind that we are facing a market of great dynamism, which is not only affected by the real economic issues but also how the technology itself evolves.

However, analyzing the evolution of recent years, it does seem possible to describe a scenario:

1) First, taking into account how Electronic Commerce has evolved in Spain, it is estimated that by 2015, 50% of the Spanish population will buy through the Internet.

2) In view of the previous data, annual growth has been close to 20%. The increase in consumer confidence, the increasing access to the Internet and, with some luck, an improvement in the economy, could be data that favor this growth.

3) The MBE transport company shows in a report that the number of shipments of packages with SME products dedicated to electronic commerce has grown by 65% ​​in recent years.

4) As of 2020, the entry of new sectors is expected, which will provide an important boost for Electronic Commerce.

Thus, to the already announced entry of DIA, it is necessary to add the strategy that Coca-Cola has planned to enter direct actions of Electronic Commerce; as well as Mercadona, which is strengthening its digital structure, which makes it anticipated that it will place a bet on this market.

These situations usually produce a drag effect on the sector, as happened in the aforementioned case of Zara.

5) In countries like the United States, 10% of sales through Electronic Commerce are via mobile or tablet.

These types of devices are progressively gaining more and more market share in Spain.

6) Electronic Commerce is also increasingly favored by mobile payments as support.

In 2011, the number of users was 160 million, reaching 212 million in 2012. BBVA estimates the forecasts for 2016 at 448 million users.

This is an interesting fact for Spain since the smartphone penetration rate is one of the highest in Europe.

CONCLUSION

Based on the foregoing, and after several experts consulted, the general conclusion is that, although it seems that there is already an offer for everything, Electronic Commerce in Spain is still taking its first steps.

It is not surprising, therefore, that more and more companies look for the right combination between Electronic Commerce and internationalization.

In our country, in view of what has been done, what is being done and what seems to be coming; Seeing the gaps in certain markets, the improvement options that others offer, seeing the needs of users, Electronic Commerce presents itself as a very interesting business opportunity.

AND WHERE ARE THE OPPORTUNITIES?

To answer this question, we can take as reference data from last year.

In 2012, one of the sectors that represented a major boom was the textile sector. In the last quarter of the year, it rose two positions to be in the fifth position, obtaining 5.1% of the total turnover of Electronic Commerce, which means reaching revenues of more than 123 million euros.

This boom was favored, on the one hand, by the change in consumer habits in this economic sector and, on the other, by the launch and expansion throughout the world of the Zara website, as well as the updating of others in the sector , such as Cars, Commercial Vehicles , Domains , Websites , Electronics , Textiles ,Home Appliances , Machinery & Commodities, which offer great discounts.

Therefore, a good first option would be to go to under-exploited markets.

In addition to fashion, we find other sectors that are not very exploited, with opportunities and that offer a great tour, including health or food.

Another option (and that applies to any market) is to improve the existing offer. At this point, the options are almost endless.

The key is to analyze the competition and its deficiencies. These abound in Spanish online businesses (shopping experience, delivery and return conditions, information, etc.).

For example, an option in this regard is to improve the usability of the Web page. An example of this is Doctortrade, which improves the eBay buying and selling experience thanks to software that identifies the products and allows you to make offers without having to describe them.

Therefore, creativity and innovation will be the benchmarks.

And considering the latter, many options arise:

  • Opt for new business models
  • Expand the depth of our products through services
  • Expand the experience, giving continuity to the relationship with the client, increasing the value of what we offer

It is about analyzing what our customers buy and evaluating, taking advantage of their suggestions, how we can extend our products or services.

For all these reasons, if you are thinking of launching yourself into the business world or if you do not already have your e-commerce website, it would not hurt to include this dissemination and distribution channel.

Apart from the fact that the capital needed to start it is not high, with a good marketing strategy and a good Web positioning, visits to your online store will increase considerably.

BUSINESS

Why Prefer Cheap Curtains in Dubai over Expensive Curtains?

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Why Prefer Cheap Curtains in Dubai over Expensive Curtains?

Curtains can spoil and trivialize the most beautiful and thoughtful interior, or you can bring it to a new level. Choose only the finest fabrics you can afford and be as careful as possible when choosing a print.

The Best Place to Buy Cheap Curtains in Dubai

If you are looking for cheap curtains in Dubai, then Atlantis Curtains is your choice. It is even easier to shop online rather than in offline stores. Thanks to a well-thought-out system of filters, it is convenient to select only those products that meet your specific requirements. The more parameters are defined, the easier the search process becomes.

  • You can buy the cheapest curtains in Dubai UAE in a certain price range. Set the lower and upper level of the acceptable cost and view only those products that are in this range. Thanks to this option, you can buy cheap curtains online without spending a lot of time searching.
  • The assortment can also be filtered by curtain type. Long, short, arched or asymmetrical? Perhaps you want a kit, not just one curtain. Choose the options that suit you and view only relevant products.
  • The color filter is especially convenient. Thanks to it, you can save a lot of time. Color is the first thing we decide on before buying. Note that this filter allows you to select multiple options. For example, you can view curtains in blue, terracotta white, and green. You can even “tick” a dozen shades. The main thing is that they all can fit into the interior.
  • The filter system has such important parameters as purpose, height, type of fabric and print. Spending just a minute to mark the options you want, you can quickly find the right product.

The choice is so great that no matter what type of curtains, color or material you choose, we will have products at a promotional price and sales of curtains. What is important, the quality of these window treatments is not interior to the quality of other goods.

Curtains Sales — Profitable Offers for You

Special offer curtains at Atlantis Curtains are beautiful window treatments that perfectly cope with their functional tasks. They will decorate any room — living room, bedroom, nursery or kitchen. You can choose curtains for an office, hotel or restaurant and any other room.

At our studio you will find everything your heart desires, and at the most pleasant price.

How to Make Cheap Curtains Look Expensive

The drapes should be voluminous and almost touch the floor, even lie on it, if possible — over the entire width of the window.

Volumetric two-layer curtains look expensive, while short and narrow canvases visually hide the window space and look cheap.

You are welcome to select the curtains to your liking. We will deliver your order all over the UAE.

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BUSINESS

How an iOS App Will Give You Your Desired Customer Base?

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How an iOS App Will Give You Your Desired Customer Base?

Smartphones are common and it is a rare occurrence that you will find someone without one. Moreover, Android and iOS are the only two key players when it comes to the mobile operating system as they control 99+ market share.

But among them, if we’re to compare then Google’s Android would take a lead with its 73% acquisition of user base out of the total smartphone users present in the market according to consensus 2021.

Then why are we suggesting you go for an ‘iOS App’ for your business instead of an android one? Well! There are reasons and not one, but we have a total of four of them.

Builds Brand Reputation

Brands work all their life towards building a brand reputation and they cannot manage to hamper that at any cost. With everything that they do, whether it be a big campaign or a social media post, they try to embed their brand inside everything.

Having an app developed for your business will provide a strong brand recall, recognition, and reputation system. Every time a notification pops up, or they get to see your app logo, which is usually your brand logo, they get to think about your organization, and such kind of free marketing should be bootstrapped at the earliest.

Customer With Better Purchasing Power

While targeting the audience should be your priority, many tend to ignore it, and then it hurts your business overall. But do you know that even with a 27% acquisition of user base in the smartphone market, iOS users would be a much better audience?

They have comparatively more purchasing power. Duh! They already have one of the most expensive phones on the market. So, they would end up subscribing to your services or purchasing the product that you sell.

Such a user base means that you’re sitting on a pot of gold and all you have to do is make sure your service/product is of some use and that it reaches your potential audience.

Better Security Than The Android Platform

The iOS platform is much more secure than Android and with that, we can say that it automatically makes sense that an iOS app will be much more secure than an Android one, wouldn’t it?

If you don’t believe that then you can refer to the San Bernardino terrorist case where Apple refused to decrypt iPhones acquired by the FBI from a group of terrorists. They claimed that with the iPhone they sell privacy and they cannot break their oath for whatever reason it might be.

So do you agree now that having an iOS app would be much better for your business? Well! You should, but one question still stands: ‘How To Get an iOS App Developed’?

Well! You would need to go and search for IOS App Development Company that can fix one up for you. But why go looking for one, when you can refer to the industry leader with about 11+ years of experience in the industry.

We are talking about ‘TechAhead’, a company that has been continuously bagging awards after awards and being the best Android App Development Company continuously.

What is their USP? Well! Not to say much, but they have been the trusted choice of Audi, AXA, ESPN, ICC, and much more high-profile clients. Now, what does that tell you about TechAhead?

Yes! They are the most trusted and preferred among the best, which is what you need for your business too because we believe that you’re someone who wants the best of the best only.

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BUSINESS

Virtual Receptionist Guide: Start To End Game

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Virtual Receptionist Guide: Start To End Game

In the course of your work, how frequently did your phone ring? As a consequence of not being able to pick up the phone, how many new positions have you lost during the current month? Have you forgotten to get in touch with them? Your probability of losing a couple is high. There are probably a lot of them.

Perhaps a reliable virtual receptionist for your business is an arrangement you are looking for. It is possible for them to handle that load of calls for you and to deliver exceptional client support. A seaward call reply mail is definitely not this.

Why does it need to be so complicated? How is this going to work? To help you make sense of virtual receptionist facilities for your business, we have gathered all the data you need to know here.

Is A Virtual Receptionist Service Right For Your Business?

Reevaluating conventional receptionist occupations for actual client support professionals is a virtual receptionist service. The virtual receptionists for your business are contacted by phone calls at your business number (or versatile). An accomplished client support expert at that point replies to those inquiries. You determine how they respond to a call based on the type of business you have and the type of cooperation you need from your customers.

Involvement in significant exchanges is a profound part of the work of virtual receptionists for your business. The answer to questions is unhesitating and exact owing to the information they possess.

A reliable virtual receptionist for your business provides you with the flexibility to use the facilities as much or as little as you require, which is a key distinction between a conventional secretary and a reliable virtual receptionist for your business.  

  • Full-time availability during business hours
  • During times when you are inaccessible or unable to contact you in a nonchalant manner
  • Break over the Easter holiday or Christmas
  • An absence of a current employee or their inaccessibility

Also, you can choose if the virtual secretary for your business handles only messages or everything related to reservations. Additionally, the system can be customized to meet the evolving needs of your business. To improve the business cycles and consolidate data for the receptionists, the facility is continually evaluated.

In Conclusion

To have it up and to run, you need to take action or present data to the virtual receptionist for your business to have it up and to run. Follow these steps to complete the process:

Your mobile phone and landline should be configured for call redirection. You can ask for directions if you do not know how to do this.

Access all the products you use to manage your occupations, including email, schedules, installment stages, and the administration framework. More importantly, we can provide guidelines on how this can be achieved.

Provide any business security you may need to oversee client requests and appointments, including client group record access, the value of the facility, and value records.

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