Effective Strategic Marketing Of A Brand Through A Social Media Platform

Strategic marketing plan is nothing but a detailed plan with clearly defined objectives and strategies for execution. There are different approaches and techniques used in strategic marketing and the one used depends on the type of business involved and also the target audience. This plan has become more important with the advent of internet and has provided new opportunities for businesses to communicate their corporate objectives. Also known as information marketing and brand management, it helps in identifying the desired characteristics of a product, their features, their advantages and disadvantages and also their place in the market. Effective Strategic Marketing can be done usung https://gawdo.com/

Strategic marketing strategy is an overall, long-term game plan and a strategy of any business or any organization with the basic purpose of reaching a sustainable competitive edge by understanding the competing needs and desires of customers. The marketing strategy helps in defining and reaching customer needs. These needs could be for any product offered by a company. A good strategic marketing strategy should include the identification of the key consumer groups, analyzing the factors influencing the behavior of these groups, developing marketing strategies accordingly to cater to their needs and tastes, and testing the strategies to evaluate their effectiveness. A successful marketing strategy should have three essential ingredients:

Strategic inbound marketing refers to the promotion of your products through inbound strategies. This could include any number of inbound methods like radio, television, print, cable, etc. where the primary aim of the promotion is to reach out to the maximum number of potential consumers. It also includes any existing promotional methods, including any special offers, reward programs, discounts, and price wars. Inbound strategy therefore, refers to any existing promotional method.

It is important to follow the above mentioned principle for a strategic marketing plan to work. The first phase of the strategy refers to development of the market concept. This will involve defining the customer needs, defining the product, identifying the target market, developing the marketing concept, measuring and testing the concept, and finally building and controlling the marketing system. In other words, it involves three phases of a strategic marketing plan.

The next phase of the strategic marketing process deals with implementation of the marketing concept. The objective of the marketing process is to make sure that the marketing message reaches the target audience as early as possible and persuades them to purchase the product or service. In order to reach this goal, different approaches are used. One of them is to use traditional marketing methods like advertising, while another is to use online marketing, like social media marketing. Social media marketing involves online reputation management, web 2.0 marketing, and search engine optimization.

In the third phase of the marketing process, testing of the strategy is done to see if it works. The key to a successful marketing strategy lies in its flexibility. A successful strategy should be flexible enough to change according to the changing trends and conditions. The marketing plan should also be flexible enough to take into account the changing consumer demand. The company should do a lot of market research before implementing the strategy, because the nature of the business, competition, customer preferences, etc., needs to be considered when the marketing strategy is being formulated.

Once the marketing strategy has been formed, the next thing that needs to be done is the execution of the strategy. The execution of the strategy means that the strategy should be implemented in the right way. Basically, there are two ways by which the strategy can be executed-directly and indirectly. Directly implemented strategies mean that the company should directly advertise the brand or the product and the customers should come in contact with the message. Indirectly, the marketing process can be implemented through various ways.

For instance, in the case of a printed t-shirt with a logo, it would be advisable to have the logo printed on the t-shirt and have the t-shirt distributed to potential customers. The distribution method should be done in such a way that the people who receive the printed shirts come in direct contact with the message that is contained in the t-shirt. The strategic marketing strategy is effectively implemented once the right type of advertisement is sent to the right set of target consumers or audience.

Ulani Uriah

Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.

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