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She transforms people’s deepest ideas and symbols into an art piece… on clothing-1!

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It’s about introducing individual art in your everyday life”, says international artist Krystyna Nowaczenko of her newly created Nowa Art Ltd. brand. She officially established the name of her brand in 2019, just after she became a qualified Part I Architect who graduated in London, UK. Krystyna has chosen the true life of an individual artist – her love of beauty combined with a passion for art and it’s expression led to the idea of creating a collection of clothes and handbags as a canvas for wearable art.

The developing artist produces her artwork in a private London studio waiting for a moment to open her own showroom in the future. Her unbreakable will to create followed her since the day she was born. Even as a little girl in Ukraine, Krystyna was drawn to making things and working as an Entrepreneur towards her future, a trait she learned from her self-made parents.

More about art

Always wanting to ‘make it’ as a meaningful artist, she has been presenting her artworks across Ukraine, Poland, and the United Kingdom since age 12. As a 23 years-old, London based artist, Krystyna experienced a lot of failures, but even more, the success that led her to open an appointment based only business. “I used to, and still do, translate my deepest ideas and feelings into an art piece. I’ve noticed the urge to create beautiful and individual pieces for beautiful and different people.

There is so much inside us, so much that we can not or do not want to speak up about so that I became an art therapist to the people. I look at every single person and see their uniqueness and that’s how I try to translate my work into the world – as unique and 1/1 piece of art that everyone deserves.”

Krystyna points out that her pieces are quite bold to wear, however, she works on a more commercial but still hand-painted artwork on shoes, bags, or jackets. “ It’s a luxurious experience to wear a piece that becomes a part of you, a part of your life. You should celebrate who you are; not only your happiness and love but also your fear and anger – those feelings create you, they make you a human being …

How art is important

I was always a shy girl, and art gradually taught me that there is no shame in expressing your emotions – one way or another. That is why I invite everyone to go through the beautiful journey of expressing their emotions in the form of art in your everyday life.”

An example of the impact Krystyna’s work can have is a businesswoman and mother of two who ordered a customized denim jacket with an abstract landscape of London that reminded her every time about her daughter that lived there. “Her eyes got filled with tears once she saw the artwork. That connection with her daughter was really strong. Moments like that make my heart pound faster and help me realize how important were years of my art education and project making.”

That ‘art in your everyday life’ is down to the best quality materials and equipment. “ It’s the same leather/ fabric paints that brands like Louis Vuitton or Dior use on their personalized handbags, so the quality is stunning. The quality of my artworks is so important as it is made to last years. I am a professional in painting and I always present a detailed drawing of a project before I paint it on a product.”

For a client opting for a bespoke piece of art there is no limit in creation – starting from paintings of your favorite book or movie character, through realistic portraits to abstract representations of the most significant feelings or moments in life. The starting price is £200, but Krystyna underlines that her projects are by appointment mainly so the price can reach up to £1500, depending on the design. She also makes seasonal pieces that are available to purchase without a waiting list.

When it comes to the artist element, the renaissance and symbolism of those times is a source of inspiration in interpreting someone’s personalized design, besides ready to paint portraits and illustrations. “Either it’s a request for a well-known illustration or fully symbolic project – it’s always a beautiful journey of transforming art into your everyday life by Nowa Art.”

Get inspired from online art galleries

Whenever one needs to be inspired when coming to art creation, online art galleries are a good art source to check it out. You may find a lot of beautiful original paintings, signed by artists from all over the world. Just browse them and you’ll notice new art ideas for your future artistic projects. Beautiful paintings for sale are showing in online galleries like gallery today, Saatchi art, or gallery.

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