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Cyber Security for Sma11 Businesses

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Cyber Security for Small Businesses

Cyber Security

How can they secure their corporate networks and prevent wastage of money? What strategies should small businesses follow to protect their information systems from cyber security risks?

On the issue of cybersecurity in this segment, two main problematic aspects can be distinguished. First, often such companies do not have the opportunity to invest heavily in the security of their information systems. And the second – they do not see or do not realize the need to do this.
Another possible reason for the increased number of attacks, experts call the geopolitical factor. According to them, Ukraine has become a kind of zone, “where manufacturers of equipment and software for protecting IT infrastructure, as well as hackers clashed with each other.”

In the cases described above, it is better for cybercriminals to train “on the seals”, that is, on companies that think that they are not interesting to hackers and, accordingly, do not even provide themselves with minimal protection. According to the experience of experts, the smaller the business, the less protected the infrastructure, the more likely it will be guaranteed to be hacked and used to carry out an attack on more interesting targets.

What You Need to do First

Before deciding to protect their information networks, experts advise the owners of small businesses to assess the value of their assets and calculate the possible losses that the company will incur in case of an attack. It should be borne in mind that the cost of security should be adequate. Having a certain idea of ​​how much a particular asset is worth, it can be determined that it is advisable to invest a certain percentage of it in its security.

Which Strategy is Better to Choose?

Experts agree that any company should have basic protection, regardless of size. At the same time, at the initial stage we are talking more about organizational measures than about serious investments. So, without fail, you need to backup all critical databases and documents. The company should also develop basic rules for working on the Internet — which links in letters should not be opened, which sites are better not to go to, etc. In addition, small companies can transfer their basic digital toolset — mail, instant messenger, calls — to cloud services.

When using cloud technologies, security remains a priority, and specific global equipment manufacturers have appropriate solutions. For example, the Cisco Umbrella cloud product is a secure Internet gateway that can be used to safely connect mobile devices to a corporate network.

Having basic protection, the company can further create a kind of “road map” of security and implement other solutions as needed. The main thing, according to experts, is a clear understanding of the business owner why you need to do this and what you want to get in the end. This is important so that the money is not wasted.

At the next stage, when scaling up their business and launching new services, company owners can continue to invest in more expensive, but at the same time more effective security solutions. The main thing is a clear understanding of why invest more. Any antivirus works according to the pattern. There are samples of malicious code that the manufacturer collected in a day, digitized and sent it to all customers who bought it, then the program blocks it when a virus is detected. However, what should I do if a malicious file arrives that has no pattern? Antivirus will skip it, and Cisco AMP belongs to a class of solutions that analyzes the behavior of a suspicious file. For example, if the user opens a Word document, and when he starts, he starts to change something in the system, some processes, requests to the Internet appear, then AMP recognizes his behavior as suspicious and isolates this file. That’s the difference with a regular antivirus.

Issue Price

Significant for small businesses is the amount of funding for information security. According to experts, it is best for small companies to invest in cyber security no more than 20% of the value of the asset, otherwise it becomes an end in itself.

Who will Implement

An important factor is the personnel factor, which will create and maintain the protection of the company’s information systems. Small businesses often do not have bloated budgets to hire a staff of expensive high-paying professionals. And here, too, there are several options. First, you can hire a system administrator who can afford it, and then invest in his training. However, with this option, there is a very high risk that, having learned and increased his level of competence, such a specialist will want to receive a higher salary.

Experts consider outsourcing this function to be the best option for small businesses. Such services of the company will cost about the same as the work of a full-time employee, but at the same time, as experts emphasize, there is an additional guarantee in the form of a signed contract with the contractor, in which you can stipulate all conditions and wishes and provide for sanctions for their non-fulfillment. In the case of the system administrator, the only sanction may be his dismissal, but it will not solve the problem of compensation for losses.

BUSINESS

Five Reasons to Bid on Branded Terms in PPC

Umar Nisar

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Five Reasons to Bid on Branded Terms in PPC

Branded terms in PPC can be very profitable, and many companies bid to all the keywords that mention their brands. However, some advertisers don’t target these terms and resist this strategy because they believe they would get that traffic anyway because of the organic listings. In this article, you can read five reasons why you must bid on branded terms in PPC.

1. Bidding On Branded Terms Helps You Dominate The Search Results Page

The organic results for keywords that mention your brand probably have your website and your social media profiles on Google’s first page. Google searches for the most relevant results, so you expect pages that send visitors to your website. However, it can include mentions from third-party websites or brands. While these mentions can be positive, they can get some a part of your traffic.

If you bid for branded terms, the visitors will see at least one extra option to visit your website or learn more about your business. Also, you show them where to click right away. These types of ads have high click-through rates because users want to learn about your products.

Another thing to consider is that you help your visitors avoid distractions in the search results page by showing your ads. The organic results can have anything from complaints to irrelevant topics that somehow got ranked under your branded terms. Decreasing the visibility of these pages can help you to get more traffic, leads, and customers.

Dominating your brand keywords means that they will show results that send users to your pages and social media profiles. At the same time, these third-party websites will get lower rankings or get ranked on the second and third page of Google.

2. You Control Your Message

Organic traffic is free and has many marketing benefits. However, it has one main limitation. You can’t just change the metadata of your pages and expect Google to update the listings instantly. Changes on your metadata can negatively affect your rankings, while they can take from a few days to a few weeks to get updated.

On the other hand, you can control every part of your Pay Per Click campaigns. If you want to share a specific message with the potential customers that search for your business on Google, you can create a new ad with your message.

The ads can include discounts, prices, new products, mentions of benefits, and many more that can’t be included in the organic results without affecting your rankings. Even if you don’t want to mention something special, you can add the right message for your business. This process can help your company grab the attention and get

more clicks on the search results page. If you focus only on the organic results, a part of your branded keywords’ traffic will get wasted.

3. Competitors Can Bid For Your Keywords

No rule says that your competitors will not bid for your branded terms. Google Ads allows them to target any keywords they want. If they have the option to get traffic and potential customers from you, they will do it.

So, if you bid for your branded terms, you prevent traffic loss on third-party websites and competitors. Another part that you can avoid is negativity. The competitors can put any message they want out there. They may try to create doubt or mention negatives of your business compared to them. It would be better if their ads appear below yours.

The good news is that you have an advantage compared to competitors that try to outbid you. Branded keywords will have better click-through rates and conversion rates for you because the users already want to learn more about your business. The competitors must set much higher bids to outbid you, so your presence alone can be enough to win that battle.

4. Brand Terms Are Cheap For You

If you want to find keywords that convert with high volume but low CPC, you must first check your branded keywords. Two big parts of PPC that affect your results are the relevancy of the ads with the keyword and the quality of your landing page. You already have both of them in this case.

When people search for something relevant to your brand and see an ad with your brand’s name and a link to your website, they will click it most of the time. The same applies to products and services that you may offer, the owners’ names, and anything related to your company. Google Ads uses the Quality Score to determine your rankings. It goes up when the ads get clicks and are relevant. If you target branded terms, the Quality Score will explode, improve your

rankings, and decrease your average CPC.

5. Get High-Quality Leads

The people who search branded terms on Google have many chances to convert into leads and buyers. They already know about your business or your products and try to get more information. They want to confirm that you have a trustworthy brand or find your products’ features in many cases.

When they visit your website, they can go directly to the pages that mention your products or just search for communication methods. These people can have questions about anything that prevents them from buying something.

They tend to know the type of product they want, and your company can offer it. With a few words, they are in a late stage of the buying journey. For this reason, they have high conversion rates, and many competitors will bid for these terms. A good offer or some extra details can be enough to convert them into buyers.

Conclusion

Branded terms have traffic with many potential customers. Some of them already want to visit your website or learn more about your products. You just need to have a presence on the search result page to make sure that you don’t lose traffic.

Usually, the ads on branded terms have a high click-through rate, high conversion rate, and boost the Quality Score for all the reasons that are explained in this post.

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BUSINESS

How the Coronavirus Impacts on Local Pawnshops for Increased Profit

Umar Nisar

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How the Coronavirus Impacts on Local Pawnshops for Increased Profit

Since the pandemic Coronavirus broke down, people’s lifestyles have been changed drastically. You are not the same person you used to be a year ago. A lot has changed, including your living and small details of your personality. Though most businesses fail to rise during this pandemic, the pawnshop business increases significantly with an enormous profit.

This article is all about how this pandemic Coronavirus opened the door for pawn dealers within a few months.

The Coronavirus horror hasn’t gone away till now; however, it’s been more than a year already. People are still looking for solutions to get rid of the losses they’ve encountered during this situation. Many of them have survived, and the rest is struggling with all of their hearts.

Pawnshops, in that case, are one of the top leading businesses that hold onto the situation. People are looking forward to going more to local pawnshops for buying and selling old stuff. Since everyone is struggling in this period, they want things at a cheap rate. 

The income sources are now blocked in most cases. Those who used to earn a lot now can barely bear daily expenses. This is why they’re moving on by selling their precious items at a pawnshop. Gold, diamond, silver, designer bags, watches, etc., are easily found at local Sydney Pawn Shop.

The thing is, the lockdown situation in almost every state or city has made people’s lives miserable. They couldn’t run the business on their own. The production was closed, and the entire economy collapsed. The only way to lead a life in that period has been selling old or unused items. And pawnshops have been there for the people.

Not only selling stuff, but people also have taken loans from pawn stores since they offer instant cash. If you don’t know much about pawnshops already, check out this site sydneypawnshop.com.au.

It has been found that people also buy electrical items, such as TV, gaming set, and other home entertaining products from a pawnshop. It is because the lockdown in the pandemic has made people stay at home with family. They have looked for ways to spend time in the best way they could make. So, buying these entertaining things at a cheap rate from a pawnshop couldn’t be a wiser option. 

Besides, local pawnshops are in a high rising situation for increased business because people wouldn’t go out too far for the Coronavirus. They would meet their requirements and daily living within their residence. So, the profits all went to the local stores. 

However, pawnshops offer a high-interest rate for loans. People look for buying and selling unused products here, especially those they don’t need for now. This pandemic Coronavirus has made our lives challenging, but at some point, we are becoming more organized to lead our lives. It is necessary to be realistic once in a while for a better living.

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BUSINESS

10 Web Design Statistics Every Business Should Know

Umar Nisar

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10 Web Design Statistics Every Business Should Know

Here are some interesting and carefully selected web design industry statistics.

1. Design has a 75% influence on a website’s credibility.

(Source: Web FX)

Web design stats for 2020 indicate that many customers are skeptical about a website with poor design. Website design is so robust that customers can conclude on a business’s legitimacy just by glancing over its website.

2. Websites that load slowly lead to a $2.6 billion loss in revenue every year.

(Source: Web FX)

Take it or leave it – people are generally impatient. According to website design industry stats for 2020, customers take just 15 seconds to decide about a purchase. This means that a slow-loading website will affect this decision negatively, thereby reducing the number of new customers.

3. Users spend an average of 5.94 seconds looking at a website’s main image.

(Source: SWEOR)

To make a lasting impression on a customer, a company’s website needs to have a beautiful, simple, yet well-detailed main image that communicates the brand effectively at just one glance. 

4. 88% of online consumers will not return to a website following a bad experience.

(Source: SWEOR)

An unattractive website, at first sight, is bad business. Website facts for 2020 show that even for well-designed websites, only a very few visitors are patient enough to give their content a chance.

5. 74% of users will likely return to mobile-friendly websites.

(Source: Web FX)

According to mobile-friendly website statistics, users prefer websites that are easily accessible on mobile devices. Reports show that as of April 2019, about 4.2 billion of the 4.57 billion active users of the internet use their mobiles. What’s more, 57% of internet users claim that they cannot recommend a business with a website that’s not mobile-friendly to anyone. 

6. On average, users spend 5.59 seconds on a website’s written content.

(Source: SWEOR)

This is just enough to convey a brand’s positive image. Web design facts for 2020 show that revealing content in a step-by-step approach is more effective than flooding people with content. A step-by-step approach means that the user can find more useful material by exploring more of the website if need be.

7. Pages with videos keep users on them for 88% longer.

(Source: Web FX)

Videos have been proven to get people’s attention better than images and texts. Animated videos are viral among both users and designers because of their attractiveness and liveliness. Overall, videos increase the engagement of customers with a website page and can influence purchasing decisions. 

8. 85% of shoppers say that color is a primary factor that affects their purchasing decisions.

(Source: Crazy Egg)

Reports go further to tell us that 66% of customers claim that they won’t buy products that do not come in their color of interest. People are naturally sentimental about colors. It is, therefore, essential that a website has the perfect colors to suit different images on a page. 

General Website Design Statistics

Representation is super important when discussing website design.

Here are the most important 2018 to 2020 website design facts you need to be aware of.

9. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

(SourceBlue Corona)

That’s almost half of all users!

Your website will reflect the impact on your target audience. It is the image you project for all to see. People will know you through it and will judge your company by the quality of your website.

10. 8 out of 10 consumers would stop engaging with content that doesn’t display well on their device.

(SourceIronpaper)

Now that’s good news!

There are so many reasons to invest in your website. And now you have added one more in your basket of muffins – content formatting that looks good on every device will be highly appreciated by 80% of users.

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