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COVID-19 leads to Bitcoin Spending

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COVID-19 leads to Bitcoin Spending

Quarantine measures imposed by states the world over in the wake of the COVID-19 pandemic have led to a surge in screen time use and online shopping among the masses. Interestingly, this has also had a bearing on the use of cryptocurrencies for online shopping leading to “unprecedented growth” for several crypto payment processors. This, according to a report by Coindesk, March 13, 2020.

Declared a global pandemic by the World Health Organization (WHO), COVID-19 has had a trickling down effect on the use of cryptocurrencies at large as according to recent data, the use of Bitcoin has skyrocketed as a result of people quarantined at home by states the world over.

Zap, a Lightning implementation that is still in beta almost shut down after witnessing exorbitant payments in the form of cryptocurrencies from users. Jack Maller, CEO, Zap, said that the app’s wallet “crushed its all-time highs last week.”

Major cryptocurrency firm LupoToro reiterated similar findings, stating that their OTC (over the counter) Bitcoin purchases were up over 70% since January 2020, exceeding $279 million worth of purchases per month via their trading desks.

Over the past several days, leaked reports from LupoToro show that the firm has facilitated over $900 million in Bitcoin OTC transactions for their Chinese clients, September 2019 to February 2020, in line with the initial COVID-19 outbreak window.

Similarly, Bitcoin rewards application Lolli states that its sales have doubled “from retailers supplying food and essentials such as Safeway and Vitacost.” Aubrey Strobel, Head of Communications, Lolli, told Coindesk:

“The majority of Lolli’s merchants are online. As a result, our sales have dramatically increased over the last couple of weeks as a reaction to the pandemic. We expect to see this continue over the next several weeks as people transition to a remote work schedule and prepare for COVID-19.”
At press time, per data from CoinMarketCap, Bitcoin is trading at $5,439 with a market cap of just above $99 million.

BUSINESS

Why Should I Buy a Leather Jacket? | Famous Jackets

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Why Should I Buy a Leather Jacket? | Famous Jackets

Jackets of different varieties are available in the market, made up of synthetic materials like leather, cotton, wool, and polyester. Each synthetic material has features that make it different from others, like cotton is lightweight and wool is worn in the winter season, and it is heavyweight. If you want to look gorgeous and classy from all these materials, leather is an attractive option.

Let’s talk about some reasons that tell us why you should buy a leather jacket?

1. It Provides the Protection from Injury

A Motorcycle Riding Jacket defends you against severe injury. Its soft and thick layers act as a barrier between the external environment and your body.

2. It can be Worn on Any Occasion

There are many types of jackets that you can only wear on some special occasion, but a leather jacket can be worn on all kinds of events like both on formal and informal occasions. If you are going for an outing in the winter season and meeting your friends, you can wear this jacket.

3. Its Texture is Smooth and Soft

The leather jacket has a soft texture when it touches your skin and is also rough, providing excellent protection against different forms of damage.

4. It is Available in Many Different Sizes and Colours

You feel angrier when you spend more money on buying the jacket and when you wear this jacket, it does not fit your body. Now leather jackets are available in many sizes and to avoid this problem, you would buy the leather jacket according to your body size that properly fit your body. If you want to look more prominent and unique on any occasion, you can wear a leather jacket available in many different colours.

5. Leather Jackets are Waterproof

Its texture is designed in such a way that these jackets provide resistance against dust and water. Even you can wear it in the rainy season.

6. You Can Clean it Easily

When some dirt and dust remain on your jacket, you can easily clean it with some cloth. When the jacket becomes dry, then many cracks appear in it. To avoid this problem, you must use some moisturising products to keep the jackets soft.

7. It Keeps Your Body Warm

If you live in the coldest place, you must wear this jacket that provides you with extra hotness and keeps your body warm.

8. These Have Nice Odor

These jackets have a pleasant smell that refreshes your whole day, and you feel very fresh. When you buy a leather jacket, you will observe the nice aroma from a different distance.

9. It Enhances the Beauty of Your Personality

When you wear this jacket, you look so classy, and it adds more little beauty to your personality.

Verdict

Above all these reasons explain that why you should wear a leather jacket? The Famous Jacket is the brand from where you can buy many different styles of leather jackets like Hades Leather Jacket, Stars Wars Leather Jacket, Suicide Squad Jackets, Sons of Anarchy Vest JacketsCaptain America Jackets, Walking Dead Jackets, Deadpool Jacket and many more. Contact us today to buy your favourite jacket.

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BUSINESS

How to Write a Business Plan Template for Small Businesses?

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How to Write a Business Plan Template for Small Businesses?

If you want to start your business at a small level, then a business plan template is the best option to start your business in a better way. It provides the necessary instructions to start your business. By writing a business plan template, you can know what risks would come if you created this business. It provides you with the standard and simple layout of your business plan. Let’s talk about how to write a business plan template for a small business!

Writing a business plan template for small businesses includes the following points.

#1. Executive Summary Should be Very Brief

The executive summary provides a brief and straightforward concept of your business plan. By reading the executive summary, the reader can get your business plan’s basic and essential points. It provides complete information about the features of your business plan and financial information.

#2. Complete Description About Your Company

Through this, you can provide complete information about your company, lists of the problems that are solved by your business and the best place where your business plan can best proceed.

#3. Describe the Qualities of Your Products and Services

In this, you tell your customers about the good features and benefits of your products. And if you are doing any research work, you speak about this reach in this part of writing your business plan template.

#4. Better Understanding of Marketing Plan

If you are doing competitive research, then you should know about the good features of other businesses, what other competitors use successful strategies and whether you perform much better than other competitors or not.

#5. Create the Better Operational Plan Document

In this part, you list the operations associated with your marketing system, finance, and other required sources for your best business plan.

#6. Description About the Management and Organization system

In this part, you provide the original operational structure of your business plan, tell about your company’s in charge, and introduce the most experienced and expert employees with their CVs.

#7. Brief Explanation About the Starting Costs of Your Business

In this part, you completely and briefly describe the starting expenses of your business. Every business demands different costs like requirements of online business are additional from the needs of other companies.

#8. Financial Outlook of Your Business

You provide the financial outlook of your business plan and tell the people that your business is more stable and has fewer financial needs. Through this, you have already prepared your mind for the other financial crisis or the better growth of your business. You should prepare the economic outlook in a perfect way that attracts investors.

#9. Description About the Appendix

It is the last part of writing your business plan template. In this portion, you can add tables and some related figures to your business to understand your business plan better.

Conclusion

If you want to start your business at a small level, above all mentioned steps, tell us how to write the business plan template effectively. If you are interested and want to write a business plan template, contact us here.

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BUSINESS

5 Tips To Put Together Your Digital Marketing Strategy

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5 Tips To Put Together Your Digital Marketing Strategy

When you start a business, it is not enough for you to invest in an ecommerce website and have a presence on all existing social networks.

To make your channels more effective, develop a digital marketing strategy that leads your brand to become better known among your customers and prospects, and with a better projection over time.

Entrepreneurship involves more than having an idea and carrying it out and then making it known to the world. It also involves developing a strategy that allows your business to grow. And this has nothing to do with the amount of capital you have for it.

In this sense, it is key that you understand the digital world, especially if your intention is to prosper mainly in the online format.Whether you set out to develop a website or want to build a strong social media presence or both in parallel your efforts will be more effective if you design and implement an effective digital marketing strategy.

These are the best ways to do it:

1. Define Your Target Audience

As stated in the Digital Marketing Manual for Entrepreneurs of the Doing It site, the first thing to do is define the target audience or “buyer persona” of your brand through a fictitious representation of what your ideal client would be like.

To do this, investigate their behavior, their demographic characteristics, their motivations, their hobbies, what they do, and if they have family or children, which will also help you better empathize with them and devise more effective strategies to capture their attention.

At this point it is key that you focus on people and not on the numbers or number of followers that you can reach on social networks, since not all people are likely to buy what you offer and, therefore, not all of them are your consumers.

On the contrary, when you create value through your business, the good numbers and results come by themselves.

2. Generate Valuable Content

Once you define the buyer person (s), generate quality content and share it on the platforms that your prospects frequent the most.

For this phase of your strategy you have at your disposal the same website of your business, social networks, ads in search engines such as Google or other web pages, content marketing and even email marketing.

Whichever platform (s) you choose to reach your customers or prospects, consider that your content should be differentiated according to each of the engaged channels.

As this Business and Entrepreneurship material points out, today there are several types of content that you can use to reach audiences: videos, articles, infographics, ebooks, podcasts or webinars.

It all depends on the objectives of your strategy: Positioning the brand, building trust, educating people, building customer loyalty and even converting new prospects.

3. Interact With People

It is crucial that your marketing strategy considers that people no longer want to be simple consumers. If they like a brand, they want to be part of it and even create new products and services together.

And what, then, is the best way to listen to them so that, in this way, a community of people is generated that moves your brand on its own?

Among the actions that the creative marketing agency site like eventige.comindicates as the ideal ones to interact with consumers and clients, the following stand out:

  • Speak with an appropriate and empathetic tone.
  • Respond quickly to your questions.
  • Counter negative comments.
  • Send them simple, non-intrusive questions every so often.
  • Analyze the results of opening newsletters if they are used.

 All this, added to the fact of being creative to stand out among so many other brand customer services.

4. Invest In Online Advertising

When you invest money in online advertising, in addition to improving you’re positioning in search engines or social networks, you can segment your ads according to your different target audiences.

As the Business and Entrepreneurship experts also point out, the good news about this is that online advertising is much more accessible than traditional advertising, being able to obtain positive results with a small budget.

This section includes email marketing, which is a direct channel with your customers, who explicitly agree to receive information about your brand and / or products, as long as it is not invasive, as also explained by the Doing it site.

5. Measure the Results Of Your Strategy

To close the topic, we recommend that you analyze all the aforementioned actions, not only to verify that your investment of energy and money are triggering good numbers and results, but also to realize in time in the event that any action of your strategy is failing.

To do this, you can set your own KPIs such as a growth percentage, number of clicks on a certain ad or publication, and number of visits to your website.

As the Marketing Manual for Entrepreneurs suggests, in the case of social networks, each of them offers its own information on analytics and results, although there are also tools where you can see all the data you need to see if you are obtaining the proposed objectives.

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