Redah, please tell us about your background, how did you get into music?
I was born in Casablanca, Morocco, and grew up with two sisters playing music and singing. I never really took it seriously until high school. I started posting videos playing guitar and singing American hit songs on social media platforms when I was twelve.
My peers at school and family really liked it, which pushed me to keep doing it until it became my addiction. At first, the sound quality was pretty bad as I was comparing my recordings to top cover bands videos. Since then, I kept trying to improve my sound and productions to match their level. That was certainly my first step into the music production world.
After graduating from high school, I moved to Paris to study Architecture as I have always been drawing, painting; and also because studying music wasn’t really an option for my parents.
After moving to Paris, my apartment quickly became a home studio where I was playing, recording, and producing music every night after school with artists I would discover online or at music shows. After a few months releasing several cover songs singing featuring other local artists, I’ve had my songs played on a few radios in France, Morocco, and Spain.
Eventually, I have been contacted by several French music TV shows to participate in their programs. All of these events made me and my parents understand that music was more than a hobby to me. I’ve been able to convince them to let me apply for music schools, and soon after, I have been accepted and given the scholarship to study at Berklee College Of Music, a day I’ll never forget.
I majored in Music Production & Engineering, graduated with honors in 2016, and moved straight to Los Angeles to live my dream: produce and create music at the highest level.
It has definitely been tough as I had to leave the ones I love the most, but nothing else makes me happier than being in the studio making records.
Could you tell us about WAX LTD?
WAX LTD is a multi-platinum production and songwriting team founded by Wally Gagel and Xandy Barry. It is also a world-class recording facility, and record label with millions of streams worldwide from artists including Zella Day, Blondfire, Family Of The Year, Miley Cyrus, Best Coast, Redlight King, Rihanna, Britney Spears, Muse, The Rolling Stones and many more.
In January 2019, we formed the label AUDIO WAX, a label under Universal Production Music. It is part of the top 10 Universal Production Music labels with the highest amount of downloads worldwide. I’m today proud of being part of such a successful team producing and composing records at the highest level.
You have a key role at WAX LTD, with outstanding achievements in less than four years working in Los Angeles. How did you get this opportunity?
Moving to Los Angeles, I started looking for work as a music producer in several recording studios and ended up meeting Wally and Xandy at WAX LTD studios. I started working with them and eventually proved through my hard work that I had something to bring to the table on bigger projects.
I had briefly worked in other recording studios in LA before, but I didn’t stick to it as I was only given audio engineering tasks in which I didn’t have any creative input. It wasn’t enough for me. I wanted to be a part of the creative process as a music producer and WAX LTD understood that. The team knew how to challenge me to higher my standards and get me to succeed in producing big projects.
Could you tell us more about your most successful productions?
The most successful production I’ve done is probably the song “To The End” that I produced with the team for the movie “Spider-Man Into The Spider-Verse”. The song is introducing one of the main characters (Gwen), and the movie did really well winning a Golden Globe, an Oscar, and was nominated for a Grammy.
I knew it would be a successful movie, but had never imagined a few years ago that I would be a part of such a big project in such a short amount of time.
The song I’ve produced for Adaline, featured in Season 3, Episode 6 of “Wynonna Earp”, created a buzz and has been massively shared on social media. The show’s fans made it the most memorable songs of the season, which I didn’t expect at all.
The song “Something Good” I produced for the band “Modern Monet” has been synced by Wells Fargo for their “Rose Parade”.
The song “Chasing The Light”, one of the songs I composed and produced for Universal’s Production library has been one of the top AUDIO WAX downloads, used by major companies such as FOX SPORTS.
The latest one would be the song “Simplicity” I produced for the band “Fake Life”. It recently won the “Best Producer / Best Production” category at the Hollywood Music In Media Awards.
What are you now looking forward to? Any exciting projects?
A few years ago, I didn’t understand how some of my music producer friends could be so busy. I used to take it personally assuming they didn’t want to hang out or collaborate with me. Today I understand better, realizing the insane amount it takes when producing music at the highest level.
I’m looking forward to finishing my ongoing projects, and to keep collaborating with recording artists and songwriters. With WAX LTD, we’re working on some promising records that we’re very excited about such as the upcoming “Creeper” album under Warner UK. With Universal and AUDIO WAX, we’re planning on releasing dozens of albums per year for film and TV.
It is a massive amount of work ahead but I’m very excited and looking forward to it! This lifestyle, although very intense, is what keeps the smile on my face each day.
The Importance of Using Paper Cup Sleeves for Hot Drinks
As we all know, hot drinks are a staple in our daily lives, be it coffee, tea, or hot chocolate. One of the most commonly used items to keep these drinks warm and comfortable to hold is a paper cup sleeve. Paper cup sleeves are a simple yet effective way to keep drinks warm and prevent the hands from getting too hot. They are not just beneficial for the customer but also for the businesses. These sleeves can be a great branding opportunity for businesses to promote their logo or message. With the rise of environmental awareness, paper cup sleeves are becoming an increasingly popular option as they are made of biodegradable and renewable resources.
In this article, we will discuss the various benefits of using paper cup sleeves for hot drinks, the different types of sleeves available, and how to properly use them to ensure maximum comfort and satisfaction for the customer.
Benefits of Using Paper Cup Sleeves
The primary purpose of a paper cup sleeve is to provide insulation to keep hot drinks warm. The added layer of paper helps to slow down the transfer of heat from the cup to the outside environment, which helps to keep the drink at the desired temperature for a longer period of time.
Holding a hot cup of coffee or tea can be uncomfortable, even painful. Paper cup sleeves provide an extra layer of protection for the hands, making it more comfortable to hold hot drinks for extended periods.
Paper cup sleeves provide a blank canvas for businesses to promote their logo or message. They are an excellent opportunity for businesses to advertise and increase brand recognition.
Paper cup sleeves are made of paper, which is a biodegradable and renewable resource. They are an eco-friendly alternative to plastic sleeves and can help reduce waste.
Types of Paper Cup Sleeves
- Single-use Sleeves: These sleeves are disposable and are intended for one-time use. They are most commonly found in coffee shops and fast-food restaurants.
- Reusable Sleeves: These sleeves are made of thicker paper or fabric and can be used multiple times. They are perfect for businesses looking to reduce waste and promote sustainability.
- Custom Printed Sleeves: These sleeves are custom printed with a business’s logo or message. They provide a great opportunity for businesses to promote their brand and increase brand recognition.
Proper Use of Paper Cup Sleeves
- Use the right size sleeve for the cup: It is important to use the right size paper cup sleeve for the cup to ensure a proper fit.
- Position the sleeve correctly: The sleeve should be placed on the cup with the open end facing up, to allow easy insertion and removal of the cup.
- Avoid over-tightening the sleeve: Over-tightening the sleeve can make it difficult to remove the cup and can also cause the cup to collapse.
- Use the sleeve for its intended purpose: Paper cup sleeves are designed for hot drinks, and should not be used for cold drinks or food items.
The use of paper cup sleeves for hot drinks has become increasingly popular in recent years due to its insulation and hand protection properties, as well as its branding opportunity. They are an eco-friendly alternative to plastic sleeves and can help reduce waste. There are different types of paper cup sleeves available, such as single-use, reusable, and custom-printed sleeves. It is important to use the right size sleeve for the cup, position the sleeve correctly, avoid over-tightening the sleeve, and use the sleeve for its intended purpose. Overall, paper cup sleeves are an excellent addition to any business that serves hot drinks and can help keep customers happy and comfortable.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.