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How to Build a Strong SEO Program during COVID-19
The Corona Virus Disease has changed the world’s way of doing things. A lot of movement has been limited and countries have been locked down to prevent the disease from spreading. This has resulted in so many businesses being closed down.
While this sounds like a very bad thing, there is a good side to it. This is only for businesses that are going to be smart and are looking for ways to thrive amid the pandemic.
Right now, people have nowhere to go and nothing to do. The majority of them are spending a lot of their time surfing the internet. Even a recent study revealed that COVID-19 has seen internet usage rise by 70% and streaming by 12%. This presents a great opportunity for digital marketers. It is time for businesses to rethink their SEO and come up with strategies that will suit the current situation. Below are ways you can use to build a strong SEO program during COVID-19.
- Manage Your Online Presence
You need to stay connected to your customers during COVID-19. For small businesses, this is the time to build their online presence. People have nothing but time and are spending this time on the internet to entertain themselves, doing business, or looking for information. Whatever they are doing, this is your time to get their attention by giving them the content they need. The most important thing is to be smart in the way you deliver the content and be consistent about it. Some of the ways you can use to manage your online presence are
- Utilizing social media platforms to interact with your audience.
- Utilizing your existing channels such as emails and website to engage with your customers
- Using live stream to run events that had already been scheduled before COVID-19
2.Focus on Building Trust
During this crisis, building trust with your customers is more important than ever before. While people have been forced to conduct their daily activities online, 81% of them are saying that they must be able to trust the brand to do what is right. This means that customers have to trust you for them to choose to do business with you. So how can you get people to trust your brand?
- By using Facts
As you market your brand ensure that you provide information based on facts. People are afraid, unstable, and distrusting and the truth is what they need to overcome this. Make sure you show your customers how you are going to help them during this pandemic and reassure them that you are doing anything possible to help them.
- By preventing Cyber Crime
Some hackers are using this crisis to send malicious malware disguised as COVID-19 promo codes and coupons. Some are hiding behind reputable brands to promote their criminal activities and subject people to phishing attacks. This can greatly affect the reputation and trust of your brand.
In January Google reported 149k active phishing websites. The number rose to 293k in February and to 522k in March. These statistics show that cybercrime is on the rise and anyone can be a victim. The only way that your customers will trust you is if they feel safe using your website. Ensure that you implement measures to secure your website and monitor activities on the internet to know when your website is targeted.
3.Create Relevant Content
Content is the engine of SEO, this has not changed during this pandemic. High-quality and relevant content has become even more important in this crisis. Ensure that you create content that is compelling and will resonate with your audience. Think about what your customers want first before you create content. For instance, people are dealing with homeschooling, struggling with finances, stress, and working from home. Creating content around these topics will generate more traffic and keep your business ahead during these trying times. Make sure that the content will touch your audience at the point of their needs.
4.Monitor Your Keywords
Everything has changed right now including consumer behavior. For instance, the majority of the people are not considering the purchase of big-ticket items i.e. cars, homes, and luxury goods. Also, despite the issues surrounding the delivery of goods, online purchasing has increased significantly and more people are visiting local groceries. All these changes are reflected in what the people are searching for.
As such, businesses need to monitor what their customers are searching for and align with their priorities. Apart from your customers changing their behavior, there are also potential customers for you to grab. Ensure that you monitor your keywords with AdWords Brisbane not to miss out on the good opportunities during COVID-19.
5.Be Ready For The Future
No one was ready for COVID-19. That is why people were taken by surprise and it has taken time for businesses to adapt. But we all know that it will not last forever. As such, businesses need to be ready for the expected market changes after CoronaVirus.
Just like the demand for your goods and services has changed amid the pandemic, expect that it will also change after the crisis. People’s buying behavior will change so will the SEO strategies. Also, people will go back to their jobs while schools and businesses will reopen. This means that marketing strategies such as use of billboards that have lost importance will become relevant once more. And that is why you have to think of the long-term effects of the pandemic towards your business.
Truth is, planning for the future in the middle of this crisis will not be easy. However, only the businesses that will be ready for the transition after the crisis will make it on the other side.
Conclusion
While COVID-19 has presented so many challenges, it has also opened a door to so many opportunities. You can choose to focus on the challenges and let your business fail or take advantage of Joel House Brisbane SEO and let your business rise against the pandemic to succeed.
Addison is a student of the Aust Abbottabad University of Science and Technology. He started his graduation in 2016 and graduated in 2020. I’m a professional article and blog writer, has written dozens of content on different topics and worked with professionals all over the globe. Feel free to contact me for any assistance. [email protected]
