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Brandquad: the challenge of recruiting employees internationally



Brandquad: the challenge of recruiting employees internationally

In an increasingly uncertain environment, successfully recruiting employees to form an international team is particularly challenging. Yet some companies manage to find the right chemistry. Anthony, General Manager of Brandquad, explains how to accomplish this feat.

Where to recruit? On what criteria? Are all countries the same?

Cultural differences naturally lead to differences in terms of training, qualifications, behavior, and commitment to the life or success of the company. This last point is crucial in the development phase for innovative companies or start-ups such as Brandquad.

While 85% of companies do not have an international talent management strategy, it is essential to carry out research before starting any recruitment process: is the foreign country’s degree equivalent to that of the host country? Will it be recognized? etc.

Once you have decided on the country in which you wish to recruit, you will have to find the solutions to do so. How to promote your job offer? Using what media? By going through which recruitment agency? By presenting your company in what way?

Once you’ve received the profiles, you can start sorting through them to find the rare pearl or collaborator that perfectly matches your business objectives.

Recruiting profiles with a strong international culture

When analyzing the various CVs received, attention should be paid to certain details. Depending on the country of origin, they will not all contain the same information. We also use scoring tools or Gallup tests to analyze a candidate’s LinkedIn profiles in order to find insights about his/her personality and inner motivations.

Of course, first of all, candidates should first have a strong international culture. For example, they must at least speak three foreign languages and have lived outside their country of birth for a few years. This reflects their ability to grasp the singularities of each of the personalities in the team.

The interview: validation of first impressions

The pre-selection interview is essential, as it allows us to validate the first impressions we have of a candidate when reading his/her CV.

First of all, it is a filter that is used to evaluate the seriousness and motivation of the person. Is he or she ready to move to a new country, culture, and lifestyle to join an international team?

It is also an opportunity to ensure that he/she is truly able to speak several languages and motivated to meet the challenges ahead.

Onboarding, a crucial step in the integration of a foreign employee

Onboarding is a crucial step in building employee loyalty, and this is especially true when you welcome someone from abroad into your team. Indeed, seeing its members leave the company is the last thing you want to see happen when building an international team. Taking care of the welcoming is, therefore, a priority.

The first step is to prepare for the arrival of the foreign employee: inserting him/her into an integration program, inviting him/her to events or planning informal after-work sessions are all possible options for creating a link with him/her during his/her notice period. A few days before their arrival, it is possible to send them an e-mail detailing the program for their first day and on the day of arrival, they should be welcomed by their manager and management team, who can show him/her around the premises, introduce him/her to their workplace, their new team, etc.

Then, it is a question of transmitting energy in the literal sense of the word to their teams so that daily life does not become a routine, but a positive challenge in order to solve the problems that arise.

Finally, respecting and understanding each other’s motivations is crucial to overcoming cultural differences.

By applying all these tips Anthony, General Manager of Brandquad has managed to bring together an international team with multidisciplinary skills in a context where this feat is increasingly difficult.

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The Importance of Using Paper Cup Sleeves for Hot Drinks



The Importance of Using Paper Cup Sleeves for Hot Drinks


As we all know, hot drinks are a staple in our daily lives, be it coffee, tea, or hot chocolate. One of the most commonly used items to keep these drinks warm and comfortable to hold is a paper cup sleeve. Paper cup sleeves are a simple yet effective way to keep drinks warm and prevent the hands from getting too hot. They are not just beneficial for the customer but also for the businesses. These sleeves can be a great branding opportunity for businesses to promote their logo or message. With the rise of environmental awareness, paper cup sleeves are becoming an increasingly popular option as they are made of biodegradable and renewable resources. 

In this article, we will discuss the various benefits of using paper cup sleeves for hot drinks, the different types of sleeves available, and how to properly use them to ensure maximum comfort and satisfaction for the customer.

Benefits of Using Paper Cup Sleeves


The primary purpose of a paper cup sleeve is to provide insulation to keep hot drinks warm. The added layer of paper helps to slow down the transfer of heat from the cup to the outside environment, which helps to keep the drink at the desired temperature for a longer period of time.

Hand Protection:

Holding a hot cup of coffee or tea can be uncomfortable, even painful. Paper cup sleeves provide an extra layer of protection for the hands, making it more comfortable to hold hot drinks for extended periods.


Paper cup sleeves provide a blank canvas for businesses to promote their logo or message. They are an excellent opportunity for businesses to advertise and increase brand recognition.

Reducing waste:

Paper cup sleeves are made of paper, which is a biodegradable and renewable resource. They are an eco-friendly alternative to plastic sleeves and can help reduce waste.

Types of Paper Cup Sleeves

  1. Single-use Sleeves: These sleeves are disposable and are intended for one-time use. They are most commonly found in coffee shops and fast-food restaurants.
  2. Reusable Sleeves: These sleeves are made of thicker paper or fabric and can be used multiple times. They are perfect for businesses looking to reduce waste and promote sustainability.
  3. Custom Printed Sleeves: These sleeves are custom printed with a business’s logo or message. They provide a great opportunity for businesses to promote their brand and increase brand recognition.

Proper Use of Paper Cup Sleeves

  1. Use the right size sleeve for the cup: It is important to use the right size paper cup sleeve for the cup to ensure a proper fit.
  2. Position the sleeve correctly: The sleeve should be placed on the cup with the open end facing up, to allow easy insertion and removal of the cup.
  3. Avoid over-tightening the sleeve: Over-tightening the sleeve can make it difficult to remove the cup and can also cause the cup to collapse.
  4. Use the sleeve for its intended purpose: Paper cup sleeves are designed for hot drinks, and should not be used for cold drinks or food items.


The use of paper cup sleeves for hot drinks has become increasingly popular in recent years due to its insulation and hand protection properties, as well as its branding opportunity. They are an eco-friendly alternative to plastic sleeves and can help reduce waste. There are different types of paper cup sleeves available, such as single-use, reusable, and custom-printed sleeves. It is important to use the right size sleeve for the cup, position the sleeve correctly, avoid over-tightening the sleeve, and use the sleeve for its intended purpose. Overall, paper cup sleeves are an excellent addition to any business that serves hot drinks and can help keep customers happy and comfortable.

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