Emilia George is a sustainable maternity clothing company founded in 2019 by New York City-based businesswoman Elle Wang. Their luxurious collection is functionally designed with sustainable fabrics for pregnant women and new mothers in the workplace. Nearly the entire collection is 90% Vegan, made from recycled fabrics and OEKO-TEX® certified which means they are safe for nursing infants. Their 26-piece collection offers fashionable yet functional outfits that feel luxurious on the skin.

In this article, we highlight some of our top picks from their website www.emiliageorgeofficial.com

The Zena Dress $299. Created using luxuriously soft and breathable fabric Japanese Cupro. The neckline seams conceal zippers for easy nursing or pumping access. This dress is their best seller and is perfect for the workplace or any daytime or evening event.

Zena Dress / Photo Credit: Emilia George

The Victoria Blazer $549. The single button blue blazer is crafted using a stretchy luxe Italian cupro which allows a blossoming bump to grow. The blazer is perfect for the boardroom or evening dinner.

Victoria Blazer / Photo Credit: Tamryn M.

The Meghan Dress $489. This iconic little black dress should be a staple in every pregnant woman’s closet. Created using organic rayon, the peaked lapel conceals zippers for effortless nursing or pumping access.

Meghan Dress / Photo Credit: Emilia George

You can shop the entire Emilia George collection at www.emiliageorgeofficial.com

Kim Kardashian, 39, is a busy woman who has a lot to do but spends time as a practical mother with her four young children: North, 6, Santa, 4, Chicago and Salmo. Nine months

The source said in a popular article that Kanye West’s wife was very busy with her family.

Kim Kardashian Has Found Ways To Have It All, According To This Report built his impressive empire (with companies like KKW Beauty, Fragrance and Skims and after the Kardashians franchise) and also found ways to deepen parenting.

A friend from the Hollywood family spoke about Kim’s mother’s skills and style: “She is very practical at school and goes to lunch and to have a snack for the children. Of course, I had help, but the children were a long time ago when I was rarely cute. “

He continued, “Kim spent a lot of time finding the right school, not just for the kids, but for the whole family. He did a lot of research on what he would do with what the kids should eat, and where and even school supplies.

Kim recently posted photos on social media and the family and their fans.

One of them said: “The north looks like a bad saint, a bad father and Kim play as usual!

This godfather decided to protect Kim by saying, “A very high tone and a high tone for children you don’t know.” Here is your attitude towards people you don’t know. Thank goodness it doesn’t belong to my family, all negative energy disappears.

This student shared this wonderful observation: “Who is the most extraordinary child and who does not have access to it?”

The saint should be the best person I have ever seen. “

A fourth observer added: “Chicago was very busy! Last year he looked like a child. Kim, I hope you know that the secret of life is that you have all the power. If you can change, you can change your life, you don’t have to need money, rewards or training, so you have to control your mind, all you have to do is program your mind, it’s a secret that many people ignore in life Desired Energy Energy: Being, doing and doing anything possessed.

The fashion industry is one of the hardest to build a brand in but, at the same time, one of the most lucrative. Humankind can’t live without beautiful, stylish things, and the demand will get only higher. However, the competition is fierce, and being on its top requires fashion brands to use all possible and impossible marketing tricks to get those clicks, brand awareness, foot traffic, and, of course, sales. This guide is a checklist of the best marketing strategies (both conventional and digital ones) for building a fashion brand today.

1. Mobile-friendly website

Two trends to mention here. Firstly, today’s consumers are more prone to shop online rather than visit a physical brick-and-mortar shop. If you haven’t got a website yet, it’s a must-have now, especially since it’s so easy to create it today using website templates. Just choose the best website builder for portfolio, studio, boutique, eCommerce shop, or whatever you need, and customize it for your unique brand in a few clicks.

And secondly, today’s shoppers prefer searching for fashion items on the go during the day using their smartphones. It means it’s crucial to optimize your website for mobile devices to get your content properly resized according to the screen size to ensure a hassle-free shopping experience.

2. Social media ads and retargeting

Social media are useful not only for connecting with your audience and building a community around your brand but also for promoting your goods and retargeting visitors who are already familiar with your products. Facebook retargeting (works though creating Custom Audiences) helps you work with the category of hesitating buyers or those who have abandoned their shopping carts and generate sales where other brands only say “sorry to see you leave.”

3. Influencer marketing

Involving an influencer (a social media personality who has a prominent reputation and following) helps you get in front of a new audience and win new customers. But, most importantly, the influencer creates premium creative content for you which can be used for your marketing goals. Get creative and order the type of influence and interaction your brand needs – be it photos or videos featuring your products or some informative content.

4. Targeting and personalization

In the overcrowded fashion market, you need to get your campaigns accurately targeted. If you target a vast audience, you target nobody. Even if your product can fit nearly everybody, you won’t get real sales until you focus your marketing on a small category of people who benefit from it most. On the other hand, today’s customers are overly pampered by the supply and, therefore, expect the whole shopping experience to be highly personalized. It means you need to go beyond just using your customer’s name in a message. Learn your audience and create personalized emotional content that resonates with their core.

5. Visual aesthetics

Fashion is about looking good, and so must be your visuals. Whether you use photos or videos for your marketing, make sure they are of high quality, and represent your brand in a flattering light. Invest in a good camera and photo/video lessons or hire a professional photographer/editor to create visuals that sell.

6. Unforgettable in-store experience

Brands that have physical locations must realize the important thing. The place, its ambiance, and the way a customer feels in your shop have the power to drive fantastic sales. Learn from Victoria’s Secret’s marketing phenomenon. Friendly personnel, gorgeous furniture, and luxurious, pampering atmosphere of their fitting rooms helped them reach the 67% sale rate. Who doesn’t want to take a small piece of this luxury home (even though in the form of fantastic lingerie)?

7. Blogging

Blogging helps you not only improve your organic search rankings and introduce more users to your brand. Also, it’s a great way to establish your brand as an expert in the niche. If you sell clothing, create style guides for different occasions (seasonal, party, picnic, work, travel, holidays, etc.) to educate your visitors on trends and styles. Give ideas on combining new items with what they already have in their wardrobes and link items in the guide to the products in your shop to make a quick sale while the visitor is interested. Following the lead of ModCloth, do not limit your blog topics to just fashion. Write about everything related (beauty tips, successful people, traveling, gift guides, and even healthy recipes) to keep your visitors engaged.

8. Augmented reality

This marketing tool doesn’t fit all fashion brands. However, for some of them, the app enabling shoppers to try a product virtually makes marketing message irresistible. Tiffany & Co was one of the first brands that leveraged augmented reality for promotion. A customer who used their app could try engagement rings of various styles and carat weights to see how they shine on their hand and choose the perfect one. As a result, sales increased by 20%.

9. Build a community around your brand

Encourage your audience to interact with your brand by honestly telling about your values. For example, launch a series of posts (under a certain hashtag) about what your brand believes in and ask your audience to join. Use photos provided by your followers on your social media channels and website. Run regular giveaways on Instagram, asking your followers to comment on why they like your product and tag three of their friends who may also be interested. Interact with your audience on a physical level by organizing events at our place. For example, if you sell athletic clothes, give free fitness classes (like Lululemon does) to gather people together and interact with each other, your place, and your products.