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Ishtrumentals Is Bringing that ATL Swag With New “Ishtro” Project
Ishtrumentals is a producer and artist shaking up the music business in a major way. With a hot new tape titled Ishtro I was fortunate enough to interview him for a dope convo about his latest release. Check it out below.
What was the inspiration behind your ishtro project?
I am always trying to elevate my sound and try to make something better than my previous work. I record so much music it’s crazy, sometimes 100-300 songs a month so I wanted to start making actual projects instead of random songs per say.
Where does the name “Ishtro” come from?
One of my partnas started calling me that and said I’m always making beats like Metro Boomin so he started calling me Ishtro.
How has the city of Atlanta impacted your sound?
It has definitely given me that “It Factor” sound that the industry looks for. It’s just our lingo and our swag is undeniable. You have folks in Cali and New York talking bout “No Cap” and “Yessirski” nowadays, it’s crazy.
How hard has it been transitioning from a full-time producer to a recording artist?
I wouldn’t say it was that hard creatively more on the business side because I actually have always rapped since a kid. My nickname in the hood is Lambo and we would always have freestyle ciphers, folks would be like “Lambo down the way go hard you gotta fuck with him”. I just feel like I got noticed for my production first more than my artistry.
Tell us a little bit about your independent record label and some of the artists you have under you.
FRVR Records means friends are very rare. It’s more like a family thing so everybody on the label is basically family. We started off as all the homies trying to make a way not waiting on anybody to give us a chance. Excluding me, we have my lil bro YS as an artist and a few producers Ev Diorr, OhItsLouis, And AT on The Beat. We also work with a lot of other artists and producers and are always looking for more talented and dedicated creatives to work with.
What can we expect next from Ishtrumentals?
Got a lot of projects & singles about to drop. I got a tape about to drop with Diorr who is really the one behind the whole vibe. He is putting me on so many different swag and types of music I usually wouldn’t listen to on my own. I also have a collab tape with my bro SanSan AKA Immaculate on some next-level vibes like on some J Dilla. It’s crazy for real for real something totally different than anything I dropped for sure.
Stream “Ishtro” below.
https://linktr.ee/ishtrumentals
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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