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9 Tips for Creating a Business Directory Website



9 Tips for Creating a Business Directory Website

According to the U.S. Chamber of Commerce, there are more than 33 million businesses operating throughout the country as of 2023. All of these businesses are constantly trying to figure out ways to stand out.

You might be able to help them do this by creating a business directory website. Creating a website like this could actually turn into a business opportunity for you while also enabling you to promote local businesses.

If you’re thinking about creating a directory of businesses, there are some tips you’ll want to keep in mind as you do it. It’ll help you build the perfect business directory website from the start, loaded with business websites people will want to visit.

Are you ready to get started? Here are nine tips for creating a business directory website that’ll be better than other types of websites just like it.

1. Select the Right Software

Once upon a time, you would have had to create a business directory website from scratch if you wanted to do it. But today, there is software you can obtain to create a business directory website.

Brilliant Directories can provide you with the software you’ll need to bring a business directory website to life. You’ll be so much better off using their software versus trying to build a business directory from the ground up.

2. Choose a Specific Industry

As we alluded to earlier, there are tens of millions of businesses in the U.S. right now. Because of this, it’s going to be almost impossible to create a business directory website that features every business in your area, even if you live in a city that’s on the smaller side.

A better option would be to create a business directory website that targets one specific industry. For example, you might want to develop a website that features restaurants, car dealerships, or home improvement companies.

Focusing your business directory website on one particular industry will allow you to make it unique compared to any other business directories that already exist in your area.

3. Start Creating Profiles

Once your business directory website gets up and going, the hope will be that businesses will sign up for it and create their own profiles. But at the very beginning, you’ll need to show proof of concept by creating profiles on your own.

You might want to reach out to a few businesses and see if they’d be willing to allow you to create profiles for them. It’ll help you establish working relationships with these businesses and allow you to legitimize your site to some degree.

4. Make It Easy to Create Profiles

While you’re working to create the initial profiles on your business directory website, you should pay close attention to how easy it is (or isn’t!) to do it. You want it to be as simple as possible for others to put together their own profiles.

Fine-tune the process as best you can based on what you’re able to learn so that people don’t run into any issues once they start creating their own profiles for their businesses.

5. Work to Spread the Word

Spreading the word about your business directory website will be one of the most important things you do. The more business owners you’re able to tell about it, the faster it’ll grow.

Generate a long list of email addresses for local business owners and reach out to them directly to ask them to join your business directory website. If even a small percentage of them sign up for it, it’ll be worth the effort you put into it.

6. Create Blog Posts

You’ll want to employ all the latest search engine optimization tricks to get your business directory website to show up in searches that people conduct for local businesses. One good way to do this is by setting up a blog on your site and filling it with content.

When the search engines see that your site is loaded up with good content that people seem to like, they’ll be more likely to recommend it to them.

7. Try to Build Up Backlinks

Another good way to optimize your business directory website’s SEO is by building up a network of backlinks. Backlinks are links to your site that appear on other sites.

You might be able to build up backlinks by reaching out to other website owners and asking for them. You might also be able to get them by offering to write guest blogs for other sites.

8. Establish a Social Media Presence

In 2023, it’s impossible for almost any website to succeed without using social media. With this in mind, you should create social media accounts for your business directory website and use them early and often.

You can post links to the businesses in your area on your social media pages. You can also post links to your blog posts and other content on your site in an attempt to drive up your traffic numbers.

9. Post Special Coupons and Deals

At the end of the day, the real value of your business directory website will be all the people who live in your area visiting it. They’ll be the ones patronizing the businesses on your site and showing these businesses why they need to maintain their profiles on it.

To get people to come to your business directory site, you should consider posting special coupons and deals for businesses on it. That alone should be enough to entice people to start visiting your site. They might even bookmark it so that they don’t miss out on any deals your site has to offer.

Create Your First Business Directory Website

Creating a website that serves as a business directory can be a shrewd business move. It might allow you to make money by promoting the businesses that exist in your area.

As you’ve seen here, it isn’t all that difficult to build a business directory website. Just make sure you take the right steps to turn your site into a success from the start.

Get more tips on creating a website by browsing through more of our blog articles.