Twenty years after the 21st century, trends in the technology industry dominate the event industry. These technologies make event planners easier to live with, and the experience of participants is skyrocketing.
The COVID-19 epidemic has triggered many plans to change from short-term to short-term or short-term. Many new event technologies have enabled these moves and could last long after the end of this health crisis.
Here are some of the key technology trends for the 2020 event and what they mean for the next event.
8 key technology trends for the 2020 event
1.Augmented Reality (AR) and Virtual Reality (VR)
AR and VR aren’t new technologies, but they’re gaining more audience in the virtual event space. And now, most of us are marginalized, so these technologies offer convenient ways.
With AR or VR, any expert event expert can turn virtual events, trade shows, expos, and meetings into a complete 360-degree experience.
Use the information gathered about your target audience/attendees to create an experience that speaks directly to your interests and needs. This technology can be used to improve attendee/exhibitor branding, engagement, and overall experience.
Face recognition technology is a software tool that tracks and records human facial features. While this technology trend is far from perfect, it can play a major role in enhancing the event.
In particular, face recognition can do two things. Expedites check-in and provides contactless entry to events.
If attendees choose facial recognition, they don’t have to stand in the registration line and wait for people to search for names and other relevant information in lists. All they have to do is step up to scan and they are inside.
After COVID-19 has been contained, face-to-face events should measure social distances wherever possible. Face recognition enables contactless registration. So this technology will only grow in popularity over the coming months and years.
It may be an interesting feature, but there are some associated risks and setbacks. In addition to the racial prejudice seen in current iterations of this technology, people are generally more concerned about privacy and may be overridden by this option.
If you are using facial recognition, we recommend that you harden your computer so that spoofing does not have easy access to personal data obtained from attendees.
3. Live broadcasting
Why use live broadcasts to reach global events, but limit the events to real, local audiences?
Event planners have been using live streaming to deliver high-quality hybrid events for some time, but with the demand to stay home in much of North America, it’s all the more important.
Using the event platform and social media, you can increase brand awareness and message while delivering content to people who were unable to participate directly. The more people talk about live broadcasts, the more curious they are and the more likely they are to buy tickets for upcoming events.
The broadcast can be used in traditional event venues as well as providing accessibility for event attendees who may find it difficult to attend live events. If you are hosting a large event in a large venue, consider installing a display to broadcast important talks, demos, and presentations. Doing so will allow more people to connect to your event content and help them get the most out of your experience.
4.Improving participant experience
A positive participant experience is one of the hallmarks of a successful event. This can easily be done directly, but when it comes to virtual events, you need to use event technology to create the experience you want your audience to experience.
There’s nothing that people like more than hear their name, so use an app or event platform to create personalized communications. Custom emails, text messages, and push notifications are great options. When you register, ask a few questions about your guest’s particular interests and use them to alert guests about sessions of particular interest. If possible, develop a “creative agenda” option that allows participants to select and plan the sessions they want to attend.
Use the event ticket sales or registration platform to facilitate ticket purchasing and registration. Remove as many barriers as possible and let prospects book tickets, trips, and accommodations all in one place.
Like many of the items on this list, translation apps are not a new technology, but their continued development has led to increasingly useful and relevant improvements.
Communication gaps can hinder the assistant’s experience. Similarly, not offering your event in multiple languages can limit your audience group, especially for digital events.
Whether you use translation software or a remote translation application, you’ll have better accessibility and all participants will feel connected and committed to the content of your presentation.
Find easy ways to access this technology, including headphones, mobile devices, and online chat.
6.Personalized AI experience
Artificial intelligence can analyze the data collected from event participants and turn them into personalized recommendations. This level of customization is suitable for everyone involved.
First, let the participants enjoy the event more fully, as the sessions they most enjoy are often overlooked. However, we cannot forget how artificial intelligence can improve the experience of event planners and event sponsors.
The information that can be obtained from this type of data helps planners manage their events by providing a clearer picture of attendee behavior and enabling in-event coordination to streamline and enhance the experience. general.
This information may also be useful for event sponsors. Event sponsorship is a way for companies to place their brand in front of a qualified audience. The more information we collect and the more personalized the experience, the more valuable sponsors will be to understanding their demographic goals and participating.
Consider collecting geolocation data and using AI to analyze social media profiles of event participants. This helps organizers streamline their marketing efforts for future events by providing additional information about participants’ interests and expectations. Some of these features can be found in the Events app, where AI plugins are available.
7.Increase in gamification
Gamification is a way to promote public participation, active participation, and networking.
Competition, rewards, and short-term satisfaction are incredible motives. Host online contests between sessions or promote scavenger hunting in physical or virtual showrooms.
Include a live leaderboard so that individuals or teams can see their ranking with other participants. Sponsor an event and provide a fun prize package to make it fun.
Adoption of project management tools
The event industry is fast and very fierce. A successful event planner should be able to keep many balls in the air while adjusting on the fly as needed. As a result, more and more event planners are using project management tools and event technology to save time and money.
For example, event platforms such as Accelerated integrate with social media, CRM, and email marketing platforms to facilitate the promotion and marketing of events. With integrated data and analytics, you can understand event performance from a simple, easy-to-understand dashboard.
Since event branding can be a complex and painstaking process, look for a platform that makes it easy to create a fully functional event page system, set up an event agenda, and set up a simple ticket registration/purchase process. please.
Designed for the event industry, project management tools can automate some administrative tasks so you can focus on the more important and urgent details.
So far, 2020 presents real challenges, even for the most experienced event planner. Deferral and cancellation enable hybrid and virtual events, further increasing the need for event technology. The good news is that the use and development of event technology have been increasing for some time. The options available are better and more accessible because their adoption is unlikely to decline soon.
These eight event technology trends will greatly help improve the event planning process, sponsorship value proposition, and the participants’ overall experience. Don’t be behind the flock! Keep an eye on these trends, stay relevant, and stay ahead of the competition!
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.
Great Resignation: How to beat Great Resignation with Employee Experience
The world was forever changed in late 2019 when the Coronavirus made its appearance. Countries shut down. Streets were empty. Companies held as best they could or were forced to close their doors. Many would believe that such an event would lead to employees wanting to hold on to their jobs. Typically, large numbers of resignations signify a good economy and abundant availability of jobs allowing people to follow passions instead of necessity.
Post-COVID employee experience is much different.
For two years, and some a bit more, people were forced to spend time alone, realigning the importance of human interaction, well-being, and happiness. This drive for more personal fulfilment, satisfaction, and growth stemmed The Great Resignation.
No longer were employees basing staying with jobs out of need or comfortability. Now they look for work-homelife balance, greater satisfaction and better employee experiences, or they will leave. So how do companies face this? How do they increase employee retention and improve employee engagement?
The secret is in employee experience.
Holistic Employee Experience
There are, of course, no quick fixes for the Great Resignation, small wins can motivate and drive longer-term goals for your organization. The Great Resignation—and COVID by extension—taught many employees that life meant so much more. That the daily grind working in offices with long commutes, stress, lack of rest or relaxation, and the hustle of strenuous work weeks while normal was not conducive to happiness and mental well-being.
But this shift can be used as a blueprint for better employee experience!
Companies who work on being human-centric in ideals, strategies, and decision-making can improve greatly their chances of stemming mass exodus. Post-covid employee experience is now the new golden standard, and it looks at taking a more comprehensive and holistic view of experiences.
How can you be more holistic and how does it help?
- Think beyond probationary periods – Your employees are more important than the first 30, 60, or 90 days of employment, and yet many companies stop professional development and training after these dates. Normalize career growth, evaluations, employee 360 reports, and feedback loops to keep learning and advancement in the scope of your employees. While doing this, you’re also keeping your strategies and Key Performance Indicators—KPIs—fresh as you go.
- Communication is key – Talk to your employees about what they need, want, desire, and what their ambitions may be. Learn your people like you want them to learn your company. With transparent and open communication, you are engaging with your employees and creating an environment of consistency, openness, and inclusion—aspects employees’ desire.
- Employee-centric Corporate Culture – It may seem like the best idea is to center your company culture around the company’s values, vision, and strategies, but this is only half the battle. Integrating employee experience into the fabric of company culture ensures the company is as focused on their employees’ happiness as their own. It creates a bond to grow engagement, which has an effect on employee satisfaction and experience. As these rates increase, so to can employee retention numbers and customer experiences.
- Life and work-balance Erasure – Should your employees have to ask for more work-life balance? No, they shouldn’t. When built directly into work environments or expectations, it becomes something standard instead of something to be sought after. Examples of this could be:
- Flex hours
- Unlimited PTO
- Work-from-home or hybrid offerings
- Expanded benefits to include mental health and free resources
- Altered work hour schedules
Rise of Human Experience
Human Experience is a viewpoint that blends aspects of customer experience with employee experience, important in a post-COVID world. Instead of viewing them as separate entities entirely, companies can connect metrics and measurements of both to view a more comprehensive experience. Employees are customers—or potential ones—and as such, so too can customers become employees. With this view, it refocuses employee experiences in direct answer to the needs stemming The Great Resignation.
Ways you can use CX strategies within EX:
- Employee Journey Mapping – Like in customer experience, companies can work on mapping journeys for positions within the company overall, building in professional development and growth from the outset. They can then alter these journeys through personalization when an employee fills that role.
- Monitoring metrics – connect goals, milestones, and trajectories with metric directly linked to KPIs. Think employee net promoter score (eNPS), employee experience (EX), employee satisfaction (ESAT), and employee engagement (EE), for example, as they can correlate with operational success as well as customer success with your organization.
- View of employees – view your employees with the importance you view your customers. You cannot survive without either, and just as you court customer loyalty for more profitable relationships, so to can employee relations boost revenue, growth, and expansion.
Remote and Hybrid Work
One of the lasting effects of COVID was the desire to work from home or have the flexibility to. According to Gallup, nearly half of full-time working Americans—45%—are still working remotely. White collar workers have even higher percentage, coming in at 70%. After the shutdown, many leaders were surprised to find employees still wanted to work remotely. The Pandemic exposed an internal need for conducive work environments and flexibility.
The office and all it entailed wasn’t as attractive as some leadership believed.
It was agile leadership who switched to maintaining remote or hybrid options who won out against competitors. Record job openings only further highlight how living is more important, and work can no longer be focused on only paying bills. Organizations who shift better with their employees retain talent better.
Remote work is not the only fix, but it does show how views of work’s place have vastly changed.
Act on Meaningful Feedback
Closing the loop between you and your employees is more important than ever before. Simply hearing them is not enough. Active, empathetic listening pair with actions on a consistent basis is the wining combination. Employees not only want to know they are heard but that their input is valued.
Regularly checking in with your employees, and not only attaching it to their performance, creates a culture of partnership.
Ways to gain meaningful feedback to inspire data-driven action:
- Employee 360 Review [LN1] [SP2] – not to be confused with an employee evaluation, the 360-degree review is a way for all employees to gain feedback from peers, subordinates, and managers to assist employee self-evaluation.
- Pulse checks – a powerful anonymous survey tool. Pulse checks are in between annual reviews and keep the feedback coming for HR initiatives, but it can also inform business strategies that are employee-focused as well.
- Surveys – From satisfaction to engagement, the best thing you can do is ask your employees. Working from assumptions can lead you down costly mistakes. By asking directly you can get their true opinions—think of using anonymity to influence candid responses.
The biggest takeaway from this is: employee experiences is an important part of operational success. The evolution of its importance and what it means cannot be discounted. Doing so can led to higher employee turnover rates and you won’t retain your best talent. As employee experience continues to change, the forward-thinking companies with innovative leadership will make it to the top.
[LN1]Would it be okay to tag our template here?
Yes, we can [SP2]
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]