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The 8 main technology trends of events to see in 2020

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technological trends of events

Technology

Twenty years after the 21st century, trends in the technology industry dominate the event industry. These technologies make event planners easier to live with, and the experience of participants is skyrocketing.

The COVID-19 epidemic has triggered many plans to change from short-term to short-term or short-term. Many new event technologies have enabled these moves and could last long after the end of this health crisis.

Here are some of the key technology trends for the 2020 event and what they mean for the next event.

8 key technology trends for the 2020 event

1.Augmented Reality (AR) and Virtual Reality (VR)

 

AR and VR aren’t new technologies, but they’re gaining more audience in the virtual event space. And now, most of us are marginalized, so these technologies offer convenient ways.

With AR or VR, any expert event expert can turn virtual events, trade shows, expos, and meetings into a complete 360-degree experience.

Use the information gathered about your target audience/attendees to create an experience that speaks directly to your interests and needs. This technology can be used to improve attendee/exhibitor branding, engagement, and overall experience.

 

2.Face recognition

 

Face recognition technology is a software tool that tracks and records human facial features. While this technology trend is far from perfect, it can play a major role in enhancing the event.

In particular, face recognition can do two things. Expedites check-in and provides contactless entry to events.

If attendees choose facial recognition, they don’t have to stand in the registration line and wait for people to search for names and other relevant information in lists. All they have to do is step up to scan and they are inside.

After COVID-19 has been contained, face-to-face events should measure social distances wherever possible. Face recognition enables contactless registration. So this technology will only grow in popularity over the coming months and years.

It may be an interesting feature, but there are some associated risks and setbacks. In addition to the racial prejudice seen in current iterations of this technology, people are generally more concerned about privacy and may be overridden by this option.

If you are using facial recognition, we recommend that you harden your computer so that spoofing does not have easy access to personal data obtained from attendees.

 

3. Live broadcasting

 

Why use live broadcasts to reach global events, but limit the events to real, local audiences?

Event planners have been using live streaming to deliver high-quality hybrid events for some time, but with the demand to stay home in much of North America, it’s all the more important.

Using the event platform and social media, you can increase brand awareness and message while delivering content to people who were unable to participate directly. The more people talk about live broadcasts, the more curious they are and the more likely they are to buy tickets for upcoming events.

The broadcast can be used in traditional event venues as well as providing accessibility for event attendees who may find it difficult to attend live events. If you are hosting a large event in a large venue, consider installing a display to broadcast important talks, demos, and presentations. Doing so will allow more people to connect to your event content and help them get the most out of your experience.

 

4.Improving participant experience

 

A positive participant experience is one of the hallmarks of a successful event. This can easily be done directly, but when it comes to virtual events, you need to use event technology to create the experience you want your audience to experience.

There’s nothing that people like more than hear their name, so use an app or event platform to create personalized communications. Custom emails, text messages, and push notifications are great options. When you register, ask a few questions about your guest’s particular interests and use them to alert guests about sessions of particular interest. If possible, develop a “creative agenda” option that allows participants to select and plan the sessions they want to attend.

Use the event ticket sales or registration platform to facilitate ticket purchasing and registration. Remove as many barriers as possible and let prospects book tickets, trips, and accommodations all in one place.

 

5.Live translation

 

Like many of the items on this list, translation apps are not a new technology, but their continued development has led to increasingly useful and relevant improvements.

Communication gaps can hinder the assistant’s experience. Similarly, not offering your event in multiple languages ​​can limit your audience group, especially for digital events.

Whether you use translation software or a remote translation application, you’ll have better accessibility and all participants will feel connected and committed to the content of your presentation.

Find easy ways to access this technology, including headphones, mobile devices, and online chat.

 

6.Personalized AI experience

 

Artificial intelligence can analyze the data collected from event participants and turn them into personalized recommendations. This level of customization is suitable for everyone involved.

First, let the participants enjoy the event more fully, as the sessions they most enjoy are often overlooked. However, we cannot forget how artificial intelligence can improve the experience of event planners and event sponsors.

The information that can be obtained from this type of data helps planners manage their events by providing a clearer picture of attendee behavior and enabling in-event coordination to streamline and enhance the experience. general.

This information may also be useful for event sponsors. Event sponsorship is a way for companies to place their brand in front of a qualified audience. The more information we collect and the more personalized the experience, the more valuable sponsors will be to understanding their demographic goals and participating.

Consider collecting geolocation data and using AI to analyze social media profiles of event participants. This helps organizers streamline their marketing efforts for future events by providing additional information about participants’ interests and expectations. Some of these features can be found in the Events app, where AI plugins are available.

 

7.Increase in gamification

 

Gamification is a way to promote public participation, active participation, and networking.

Competition, rewards, and short-term satisfaction are incredible motives. Host online contests between sessions or promote scavenger hunting in physical or virtual showrooms.

Include a live leaderboard so that individuals or teams can see their ranking with other participants. Sponsor an event and provide a fun prize package to make it fun.

Adoption of project management tools

 

The event industry is fast and very fierce. A successful event planner should be able to keep many balls in the air while adjusting on the fly as needed. As a result, more and more event planners are using project management tools and event technology to save time and money.

For example, event platforms such as Accelerated integrate with social media, CRM, and email marketing platforms to facilitate the promotion and marketing of events. With integrated data and analytics, you can understand event performance from a simple, easy-to-understand dashboard.

Since event branding can be a complex and painstaking process, look for a platform that makes it easy to create a fully functional event page system, set up an event agenda, and set up a simple ticket registration/purchase process. please.

Designed for the event industry, project management tools can automate some administrative tasks so you can focus on the more important and urgent details.

So far, 2020 presents real challenges, even for the most experienced event planner. Deferral and cancellation enable hybrid and virtual events, further increasing the need for event technology. The good news is that the use and development of event technology have been increasing for some time. The options available are better and more accessible because their adoption is unlikely to decline soon.

These eight event technology trends will greatly help improve the event planning process, sponsorship value proposition, and the participants’ overall experience. Don’t be behind the flock! Keep an eye on these trends, stay relevant, and stay ahead of the competition!

TECH

3 Tips to Keep Your Tech Devices Safe When Traveling

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3 Tips to Keep Your Tech Devices Safe When Traveling

In 2022, around 70% of Americans are planning to travel, many of whom will be taking their electronic devices.  

Protecting your technology is essential for extending its lifespan and helping you stay in contact with loved ones. But if you’re not prepared, you’re putting your favorite devices at risk. Maybe that’s what brought you here; you want to learn how to protect your technology and are looking for tips.  

Hit the nail on the head? Luckily; we’re here to help you. Here are three tips to keep your tech devices safe.  

1. Buy a Case 

Anyone seeking technology protection while traveling should find the perfect case.

Many of us are guilty of dropping and breaking devices, which means hunting down the nearest repair store. To prevent this, buy a laptop or cute Airpods Pro case that fits snugly over the device for the ultimate protection. 

You should also learn how to properly pack your electronics. Slip these into your carry-on or a small bag as many come with pockets, so it’s easier to organize your devices. A bonus is the electronics in your carry-on, is that it prevents loss and theft.  

Also, never leave your camera or smartphone unattended, whether it’s on a restaurant table or seat. If you don’t need any devices during the day, lock them in your hotel’s safe for peace of mind.     

2. Secure and Track Your Technology 

Another way of keeping your technology safe is by securing it before you go. Your devices must have password protection and make sure you can track them. For instance, download hacking software or even attach a physical locater.  

Further, many consumers make the mistake of not password protecting their devices. The problem with this is that your sensitive information isn’t protected if someone steals your smartphone.   

You should also invest in a VPN, which is a life-saver for travelers. This will protect your devices from a malware attack that could potentially wipe your devices or access valuable information. Once activated, you can browse online in public spaces with zero risk.  

3. Back Up Everything 

Aside from shatterproof protection, you must back up everything, so you don’t lose your data. As a general rule, regularly back up every tech device and you can still access your photos or important documents, regardless of whether they’re lost or damaged. It also means you can transfer this onto a new device with zero hassles.

Also, it’s important to ensure your electronics. Spend time browsing travel insurance options and find a policy that aligns with your current situation. Many people overlook this step because they don’t want to pay $50, but that’s nothing compared to when you’re protecting a $500 camera. 

Keep Your Tech Devices Safe During Traveling 

Now you know how to keep your tech devices safe. 

There are many ways to protect your electronic devices, such as buying a well-fitting case and securing your devices before leaving for your travels. You should also back up important data and invest in travel insurance for peace of mind. Good luck!  

Enjoyed this piece? Awesome! Then, check out the rest of our site. 

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5 Must-Know Website Content Writing Tips for Rookies

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5 Must-Know Website Content Writing Tips for Rookies

Planning on working in a website content writing career? Wondering how to start?

Well, it all starts with studying up on great content writing tips. There are certain things that content writers must know if they’ve never worked in the writing industry before.

So let’s explore the most important web content writing tips and must-knows for rookies.

1. Keyword Research

As a web content writer, it is essential to know how to effectively research keywords to maximize your content’s reach and traffic. Use keyword research tools like Google AdWords Keyword Planner and Moz Keyword Explorer to help you identify relevant keywords for your topic.

If the client provides you with the keywords, be sure to do your research! Make sure you know what the keywords are before you start web content writing. This will help you target your content and ensure that you are using the keywords effectively.

Use the keywords throughout the piece but don’t stuff them. Use them in the headline, in the body, and the conclusion. This will help search engines find your content and rank it higher.

2. Write for Your Audience

When creating content for your website, always keep your target audience in mind. Write content that is interesting and relevant to them. Keep your language simple and easy to understand.

Avoid using jargon or technical terms that they might not be familiar with. Above all, make sure your content is engaging. If it is, your audience will keep coming back for more.

3. Structure Your Content

Your content should be easy to read and digestible for your audience. Breaking up your text with headlines, lists, and images will help to make your content more interesting. Every piece of content you write should have a purpose and be actionable.

Make sure your content is crafted in a way that will encourage them to read on. Don’t forget the all-important call to action! Ensure your content includes a strong one that will inspire your readers to take the next step.

4. Write Headlines That Pack a Punch

Your website’s headline is one of the first things that visitors will see, so it’s important to make a good impression. Write headlines that are clear, concise, and attention-grabbing to help make your site more appealing to visitors

Most importantly, it must be relevant to the content of your article. A well-written headline can mean the difference between a casual reader and a dedicated follower.

5. Proof-read and Grammar Check

Proofreading and grammar checking will ensure that your content is error-free and professional looking. Read your work out loud. This will help you catch any errors that you may have missed when reading silently.

You need to invest in spellchecker and grammar tools. This process includes checking of punctuation used in your article, like the ones discussed on this page. There are a lot of free and paid options available like Grammarly and Hemingway, so choose the one that suits you best.

Learning More Website Content Writing Tips is a Process

After reading this article, you should have a better understanding of how to write content for a website. However, learning more website content writing tips is a process.

As you become more familiar with writing website content, you will find many different techniques you can use to improve your writing. Keep learning, and soon you will be an expert at writing website content.

Interested in more info on improving your skills? Review the rest of our blog!

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7 Steps to Planning an SEO Campaign That Works

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7 Steps to Planning an SEO Campaign That Works

If you’re looking to improve your website’s search engine rankings, you need to plan your SEO campaign carefully. There are many different factors that go into a successful SEO strategy, and if you don’t have a plan in place, you’re likely to make mistakes that will hurt your ranking instead of helping it.

In this article, we’ll discuss the seven steps you need to take to create an effective SEO campaign. Be sure to discuss these with your SEO agency Sydney to plan for the best results!

Step 1: Define Your Goals

What do you want to achieve with your SEO efforts? Do you want to improve your visibility for certain keywords? Drive more traffic to your website? Increase conversion rates? Once you know what you want to achieve, you can start planning on how best to go about it.

Step 2: Research Your Keywords

Identify the keywords that potential customers are using when they search for products or services like yours. Ideally, you want to find keywords that have a high search volume but low competition. This means that lots of people are searching for these keywords, but not many businesses are targeting them.

Step 3: Analyse Your Competition

Once you’ve identified your target keywords, it’s time to take a look at your competition. See who is ranking for these keywords and analyse their SEO strategy. What are they doing that’s working? How could you do better? An experienced SEO agency Sydney can help you with this analysis.

Step 4: Create Optimised Content

Now it’s time to start creating content for your website. This content needs to be optimised for your target keywords if you want to rank higher in the search results. That means including your keywords in the title, headline and body of your articles. But beware of keyword stuffing! Google will penalise you if you stuff your content with too many keywords.

Your content should also be informative and engaging. No one wants to read a boring article, so make sure your content is something people will actually want to read.

Step 5: Promote Your Content

Once you’ve created your optimised content, it’s time to start promoting it. There are a number of different ways to promote your content, including social media, email marketing and paid advertising. The best way to promote your content will vary depending on your industry and target audience.

A good SEO agency Sydney can help you determine the best way to promote your content for maximum reach and engagement.

Step 6: Monitor Your Results

It’s important to monitor your SEO campaign closely to see how it’s performing. Check your website’s traffic and rankings on a regular basis to see how you’re progressing. You can also use Google Analytics to track specific goals and conversions.

Make sure to adjust your strategy if you’re not seeing the results you want. A good SEO campaign is always evolving and improving as you learn what works and what doesn’t.

If you want to see real results from your SEO campaign, it’s important to hire an experienced SEO agency. You want to go for one with extensive knowledge and experience in your specific industry. SEO is a worthy investment, so make sure you spend time looking for the right partner!

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