The 8 main technology trends of events to see in 2020

Technology

Twenty years after the 21st century, trends in the technology industry dominate the event industry. These technologies make event planners easier to live with, and the experience of participants is skyrocketing.

The COVID-19 epidemic has triggered many plans to change from short-term to short-term or short-term. Many new event technologies have enabled these moves and could last long after the end of this health crisis.

Here are some of the key technology trends for the 2020 event and what they mean for the next event.

8 key technology trends for the 2020 event

1.Augmented Reality (AR) and Virtual Reality (VR)

AR and VR aren’t new technologies, but they’re gaining more audience in the virtual event space. And now, most of us are marginalized, so these technologies offer convenient ways.

With AR or VR, any expert event expert can turn virtual events, trade shows, expos, and meetings into a complete 360-degree experience.

Use the information gathered about your target audience/attendees to create an experience that speaks directly to your interests and needs. This technology can be used to improve attendee/exhibitor branding, engagement, and overall experience.

2.Face recognition

Face recognition technology is a software tool that tracks and records human facial features. While this technology trend is far from perfect, it can play a major role in enhancing the event.

In particular, face recognition can do two things. Expedites check-in and provides contactless entry to events.

If attendees choose facial recognition, they don’t have to stand in the registration line and wait for people to search for names and other relevant information in lists. All they have to do is step up to scan and they are inside.

After COVID-19 has been contained, face-to-face events should measure social distances wherever possible. Face recognition enables contactless registration. So this technology will only grow in popularity over the coming months and years.

It may be an interesting feature, but there are some associated risks and setbacks. In addition to the racial prejudice seen in current iterations of this technology, people are generally more concerned about privacy and may be overridden by this option.

If you are using facial recognition, we recommend that you harden your computer so that spoofing does not have easy access to personal data obtained from attendees.

3. Live broadcasting

Why use live broadcasts to reach global events, but limit the events to real, local audiences?

Event planners have been using live streaming to deliver high-quality hybrid events for some time, but with the demand to stay home in much of North America, it’s all the more important.

Using the event platform and social media, you can increase brand awareness and message while delivering content to people who were unable to participate directly. The more people talk about live broadcasts, the more curious they are and the more likely they are to buy tickets for upcoming events.

The broadcast can be used in traditional event venues as well as providing accessibility for event attendees who may find it difficult to attend live events. If you are hosting a large event in a large venue, consider installing a display to broadcast important talks, demos, and presentations. Doing so will allow more people to connect to your event content and help them get the most out of your experience.

4.Improving participant experience

A positive participant experience is one of the hallmarks of a successful event. This can easily be done directly, but when it comes to virtual events, you need to use event technology to create the experience you want your audience to experience.

There’s nothing that people like more than hear their name, so use an app or event platform to create personalized communications. Custom emails, text messages, and push notifications are great options. When you register, ask a few questions about your guest’s particular interests and use them to alert guests about sessions of particular interest. If possible, develop a “creative agenda” option that allows participants to select and plan the sessions they want to attend.

Use the event ticket sales or registration platform to facilitate ticket purchasing and registration. Remove as many barriers as possible and let prospects book tickets, trips, and accommodations all in one place.

5.Live translation

Like many of the items on this list, translation apps are not a new technology, but their continued development has led to increasingly useful and relevant improvements.

Communication gaps can hinder the assistant’s experience. Similarly, not offering your event in multiple languages ​​can limit your audience group, especially for digital events.

Whether you use translation software or a remote translation application, you’ll have better accessibility and all participants will feel connected and committed to the content of your presentation.

Find easy ways to access this technology, including headphones, mobile devices, and online chat.

6.Personalized AI experience

Artificial intelligence can analyze the data collected from event participants and turn them into personalized recommendations. This level of customization is suitable for everyone involved.

First, let the participants enjoy the event more fully, as the sessions they most enjoy are often overlooked. However, we cannot forget how artificial intelligence can improve the experience of event planners and event sponsors.

The information that can be obtained from this type of data helps planners manage their events by providing a clearer picture of attendee behavior and enabling in-event coordination to streamline and enhance the experience. general.

This information may also be useful for event sponsors. Event sponsorship is a way for companies to place their brand in front of a qualified audience. The more information we collect and the more personalized the experience, the more valuable sponsors will be to understanding their demographic goals and participating.

Consider collecting geolocation data and using AI to analyze social media profiles of event participants. This helps organizers streamline their marketing efforts for future events by providing additional information about participants’ interests and expectations. Some of these features can be found in the Events app, where AI plugins are available.

7.Increase in gamification

Gamification is a way to promote public participation, active participation, and networking.

Competition, rewards, and short-term satisfaction are incredible motives. Host online contests between sessions or promote scavenger hunting in physical or virtual showrooms.

Include a live leaderboard so that individuals or teams can see their ranking with other participants. Sponsor an event and provide a fun prize package to make it fun.

Adoption of project management tools

The event industry is fast and very fierce. A successful event planner should be able to keep many balls in the air while adjusting on the fly as needed. As a result, more and more event planners are using project management tools and event technology to save time and money.

For example, event platforms such as Accelerated integrate with social media, CRM, and email marketing platforms to facilitate the promotion and marketing of events. With integrated data and analytics, you can understand event performance from a simple, easy-to-understand dashboard.

Since event branding can be a complex and painstaking process, look for a platform that makes it easy to create a fully functional event page system, set up an event agenda, and set up a simple ticket registration/purchase process. please.

Designed for the event industry, project management tools can automate some administrative tasks so you can focus on the more important and urgent details.

So far, 2020 presents real challenges, even for the most experienced event planner. Deferral and cancellation enable hybrid and virtual events, further increasing the need for event technology. The good news is that the use and development of event technology have been increasing for some time. The options available are better and more accessible because their adoption is unlikely to decline soon.

These eight event technology trends will greatly help improve the event planning process, sponsorship value proposition, and the participants’ overall experience. Don’t be behind the flock! Keep an eye on these trends, stay relevant, and stay ahead of the competition!

Harper Harrison

Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.