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7 Effective Ways to Build Your Online Presence



7 Effective Ways to Build Your Online Presence

Online Presence

The world of business is constantly changing. To stay ahead of the competition, building a strong online presence is crucial. Many consumers rely on the internet to gather information and make purchasing decisions, so having a strong presence can greatly benefit your brand. But what’s the best way to do that? There are many different options, but not all of them are effective. Here are seven effective ways to build your online presence.

1. Establish an Online Presence With a Website

A website is one of the essential tools to build your online presence. It’s a place where you can showcase your brand, products, and services to potential customers. In addition, it provides information about your company and what you have to offer. A website also allows customers to contact you easily for more information or to make a purchase.

Creating a website may seem daunting, but many resources are available to help you get started. You have to choose the right web hosting provider and domain name. Consider WordPress hosting on the AWS cloud for more flexibility and scalability. You must also design your website using a template or create your design. Once your website is created, you need to populate it with content and add links to social media profiles and other websites. Finally, you need to test the website for errors and optimize it for search engines.

2. Build Your Social Media Presence

Social media is a crucial tool for building your online presence. It allows you to connect with current and potential customers, share content, and engage in conversations. Having a strong presence on the platforms most relevant to your business and target audience is essential.

To build your social media presence, regularly post quality content that adds value for your followers, respond promptly to comments and messages, collaborate with influencers and industry leaders, and use paid advertising to reach new audiences. By consistently putting in the effort on social media, you’ll be able to increase your followers, boost brand awareness, and drive traffic to your website.

3. Publish Blog Posts and Articles

Publishing blog posts and articles are one of the most effective ways to build your online presence. Not only will it help you reach new audiences, but it can also help you establish yourself as an expert in your field. Here are a few tips for publishing content that will help you achieve these goals:

  • Make sure your content is high quality and relevant to your target audience.
  • Write catchy headlines that will draw readers in.
  • Use strong visuals to accompany your text.
  • Promote your content on social media and other channels.
  • Repurpose content for different formats (e.g., blogs, articles, infographics, etc.).

By consistently putting out valuable content, you will attract new followers and establish yourself as a thought leader in your industry. So start writing and sharing your expertise with the world.

4. Optimize Your Website for Search Engines

One of the most important things you can do to build your online presence is to ensure your website is optimized for search engines. This means including keywords and phrases that people are likely to use when searching for information about what you do and making sure it’s easy to find and navigate. Several other factors you can also optimize, such as the titles and descriptions of your pages and how you structure your content.

Optimizing your website for search engines can seem intimidating, but several free tools are available to help you get started. And once it’s optimized, you can use various techniques to increase its ranking in search engine results pages (SERPs).

In addition to optimizing your website, also make sure to claim and update your business’s listing on popular search engines and online directories, such as Google My Business and Yelp. This will help potential customers find you more easily and build trust in your brand.

5. Use Paid Advertising to Reach More Consumers

Paid advertising can be a great way to reach potential customers and increase your online presence. Platforms like Google AdWords and Facebook Ads allow you to target specific demographics and choose where and when your ads appear, making it easier for the right people to find you.

You’ll want to ensure your ad copy is clear and engaging and that it links to a landing page on your website optimized for conversions. Experimenting with different ad strategies and continuously optimizing can help you get the most out of your paid advertising efforts.

6. Participate in Industry Events and Conferences

Attending events and conferences is a great way to get more exposure for your business. It also allows you to network with other professionals in your industry, which can help you learn new things and build relationships that could lead to future collaborations. There are several different types of events and conferences that you can attend, so it’s important to choose the ones that are most relevant to your business.

Identify a few events or conferences that look like a good fit, and take the time to investigate further. Find out who will be attending and speaking at the event, what topics will be covered, and how large the audience will likely be. This information can help determine whether the event is worth your time and money.

7. Establish Relationships With Key Influencers

Influencer marketing is a popular strategy for increasing online visibility and credibility. By forming relationships with key influencers in your industry, you can get them to promote your business on their channels, which can lead to more exposure for your brand.

To establish these relationships, start by identifying influential individuals or brands in your industry. Connect with them on social media, engage with their content, and offer to collaborate on a project or promotion. You can also send them personalized messages to introduce yourself and your business.

It’s important to note that building relationships with influencers takes time and effort. Be genuine in your interactions and provide value to them, for example, sharing their content or offering to promote their business. This can help them see the benefits of working with you and may lead to a successful partnership in the future.

Building a strong online presence can be challenging, but it’s essential to gaining visibility for your business and attracting potential customers. Consider implementing the strategies above to enhance your online presence and reach more individuals interested in what you have to offer.

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Great Resignation: How to beat Great Resignation with Employee Experience



Great Resignation: How to beat Great Resignation with Employee Experience

Great Resignation

The world was forever changed in late 2019 when the Coronavirus made its appearance. Countries shut down. Streets were empty. Companies held as best they could or were forced to close their doors. Many would believe that such an event would lead to employees wanting to hold on to their jobs. Typically, large numbers of resignations signify a good economy and abundant availability of jobs allowing people to follow passions instead of necessity.

Post-COVID employee experience is much different.

For two years, and some a bit more, people were forced to spend time alone, realigning the importance of human interaction, well-being, and happiness. This drive for more personal fulfilment, satisfaction, and growth stemmed The Great Resignation.

No longer were employees basing staying with jobs out of need or comfortability. Now they look for work-homelife balance, greater satisfaction and better employee experiences, or they will leave. So how do companies face this? How do they increase employee retention and improve employee engagement?

The secret is in employee experience.

Holistic Employee Experience

There are, of course, no quick fixes for the Great Resignation, small wins can motivate and drive longer-term goals for your organization. The Great Resignation—and COVID by extension—taught many employees that life meant so much more. That the daily grind working in offices with long commutes, stress, lack of rest or relaxation, and the hustle of strenuous work weeks while normal was not conducive to happiness and mental well-being.

But this shift can be used as a blueprint for better employee experience!

Companies who work on being human-centric in ideals, strategies, and decision-making can improve greatly their chances of stemming mass exodus. Post-covid employee experience is now the new golden standard, and it looks at taking a more comprehensive and holistic view of experiences.

How can you be more holistic and how does it help?

  1. Think beyond probationary periods – Your employees are more important than the first 30, 60, or 90 days of employment, and yet many companies stop professional development and training after these dates. Normalize career growth, evaluations, employee 360 reports, and feedback loops to keep learning and advancement in the scope of your employees. While doing this, you’re also keeping your strategies and Key Performance Indicators—KPIs—fresh as you go.
  2. Communication is key – Talk to your employees about what they need, want, desire, and what their ambitions may be. Learn your people like you want them to learn your company. With transparent and open communication, you are engaging with your employees and creating an environment of consistency, openness, and inclusion—aspects employees’ desire.
  3. Employee-centric Corporate Culture – It may seem like the best idea is to center your company culture around the company’s values, vision, and strategies, but this is only half the battle. Integrating employee experience into the fabric of company culture ensures the company is as focused on their employees’ happiness as their own. It creates a bond to grow engagement, which has an effect on employee satisfaction and experience. As these rates increase, so to can employee retention numbers and customer experiences.
  4. Life and work-balance Erasure – Should your employees have to ask for more work-life balance? No, they shouldn’t. When built directly into work environments or expectations, it becomes something standard instead of something to be sought after. Examples of this could be:
    1. Flex hours
    1. Unlimited PTO
    1. Work-from-home or hybrid offerings
    1. Expanded benefits to include mental health and free resources
    1. Altered work hour schedules

Rise of Human Experience

Human Experience is a viewpoint that blends aspects of customer experience with employee experience, important in a post-COVID world. Instead of viewing them as separate entities entirely, companies can connect metrics and measurements of both to view a more comprehensive experience. Employees are customers—or potential ones—and as such, so too can customers become employees. With this view, it refocuses employee experiences in direct answer to the needs stemming The Great Resignation.

Ways you can use CX strategies within EX:

  1. Employee Journey Mapping – Like in customer experience, companies can work on mapping journeys for positions within the company overall, building in professional development and growth from the outset. They can then alter these journeys through personalization when an employee fills that role.
  2. Monitoring metrics – connect goals, milestones, and trajectories with metric directly linked to KPIs. Think employee net promoter score (eNPS), employee experience (EX), employee satisfaction (ESAT), and employee engagement (EE), for example, as they can correlate with operational success as well as customer success with your organization.
  3. View of employees – view your employees with the importance you view your customers. You cannot survive without either, and just as you court customer loyalty for more profitable relationships, so to can employee relations boost revenue, growth, and expansion.

Remote and Hybrid Work

One of the lasting effects of COVID was the desire to work from home or have the flexibility to. According to Gallup, nearly half of full-time working Americans—45%—are still working remotely.  White collar workers have even higher percentage, coming in at 70%. After the shutdown, many leaders were surprised to find employees still wanted to work remotely. The Pandemic exposed an internal need for conducive work environments and flexibility.

The office and all it entailed wasn’t as attractive as some leadership believed.

It was agile leadership who switched to maintaining remote or hybrid options who won out against competitors. Record job openings only further highlight how living is more important, and work can no longer be focused on only paying bills. Organizations who shift better with their employees retain talent better.

Remote work is not the only fix, but it does show how views of work’s place have vastly changed.

Act on Meaningful Feedback

Closing the loop between you and your employees is more important than ever before. Simply hearing them is not enough. Active, empathetic listening pair with actions on a consistent basis is the wining combination. Employees not only want to know they are heard but that their input is valued.

Regularly checking in with your employees, and not only attaching it to their performance, creates a culture of partnership.

Ways to gain meaningful feedback to inspire data-driven action:

  1. Employee 360 Review [LN1] [SP2] – not to be confused with an employee evaluation, the 360-degree review is a way for all employees to gain feedback from peers, subordinates, and managers to assist employee self-evaluation.
  2. Pulse checks – a powerful anonymous survey tool. Pulse checks are in between annual reviews and keep the feedback coming for HR initiatives, but it can also inform business strategies that are employee-focused as well.
  3. Surveys – From satisfaction to engagement, the best thing you can do is ask your employees. Working from assumptions can lead you down costly mistakes. By asking directly you can get their true opinions—think of using anonymity to influence candid responses.

Final Thoughts

The biggest takeaway from this is: employee experiences is an important part of operational success. The evolution of its importance and what it means cannot be discounted. Doing so can led to higher employee turnover rates and you won’t retain your best talent. As employee experience continues to change, the forward-thinking companies with innovative leadership will make it to the top.

 [LN1]Would it be okay to tag our template here?

Yes, we can [SP2]

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