Any reselling business is run differently than a standard retail business. However, the aim is the same. You need to find an audience interested in your products, appeal to them, and get them to make that purchase. The same rule applies for your appliance reselling business. You need to make sure you’re reaching out and marketing your products to the right people. Only then will you be able to increase your number of customers, and then your revenue. 

Email marketing is one of the best ways to market your products. Whether you have a barely used second-hand refrigerator in stock or a vintage stand mixer in a rarely found color, you can find ways to make your products worth looking into. The right language and tone goes a long way, but there are a number of other tips you can follow to maximize your email marketing outreach. 

Create a monthly newsletter

Make a monthly newsletter where you keep your customers updated with your products, sales, and any announcements you may have. Use email templates by platforms like PosterMyWall to design this newsletter and add content to it, so that you don’t have to spend too much time or resources. 

This newsletter can contain recent additions to your inventory, any upcoming sales or events, or even a snippet from your blog. Just make sure you send it out to the appropriate audience. So, use the tools available to you to find an email marketing management platform to curate and organize these listsfor you. Be regular with this newsletter, so that your clients know what to expect and look forward to it.  

Run seasonal promotions

Take notice of what times of the year your sales volume goes up, and see what events are linked to this. For example, do people buy more used appliances once they get their Christmas bonuses? Think about industry trends like this, and utilize them in your email marketing campaigns. 

Run special seasonal campaigns around the holidays you see sales upticks in. Also consider your local audience and what special events happen in your area. If, for example, there are summer or winter fairs in your town, people may be setting up food stalls and may need appliances for them. So, do take note of seasonal trends and run campaigns accordingly. 

Offer exclusive experiences

Make your emails worth opening for your customers. You should incentivize people to read your emails by offering them exclusive experiences. These can be in the form of special discount codes, priority access to your products, or rewards like free delivery. 

This will not only help you gain traction on your email marketing campaigns, but also encourage your customers to buy your products. These deals, codes, and incentives will push them to make that purchase they were thinking about, instead of waiting for later. To ensure this, make these offers time-sensitive, so that people don’t delay their purchases. 

Give customers advice

Advise your customers how to buy and maintain used appliances, and other such information. You should already have a blog for this purpose, but you should also give them tips in your emails. These will show your clients that you care about them, and want to give them the optimal pre- and post-purchase experience. 

Offer tips on how to check used appliances for fitness, how to maintain them to keep them running for longer, and other such matters. If you’re advertising kitchen appliances, you can even suggest recipes and cooking techniques using these appliances. So, get creative, and keep your audience well-informed. 

Add actionable buttons

The key to a good email is multiple points of viewer engagement. This means that your readers should be able to interact with various parts of your email newsletters. You should include multiple Call-To-Action buttons throughout your emails, but do not overdo this. Add a ‘Contact Us’ button, so that your viewers can ask you any questions they want. 

In addition, add buttons which link to your social media platforms, so that readers can explore those avenues as well. Obviously, you’ll have buttons linking to your ecommerce website, so add those too. All of these will boost engagement and increase your email readership.  

Use attractive visuals

With all the above suggestions, you need to make sure you pay attention to visuals. Your email campaigns should be appealing and pleasant to the eye. So, use the best tools at your disposal to ensure your designs work well. PosterMyWall is an excellent tool to use, with a number of templates you just have to plug your content into. 

Therefore, prioritize the visuals in your emails, so that audiences appreciate your work and are more likely to buy from your appliance reselling business. Many second-hand retailers do the bare minimum with visuals, so your buyers will really appreciate your efforts. 

In conclusion, there is a lot you can do to make your email marketing campaigns successful for your appliance reselling business. The simple tips above will make all the difference, so follow them as much as you can.

Kenneth

Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].