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5 Pitfalls to Avoid When Growing a Business

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5 Pitfalls to Avoid When Growing a Business

Growing a business is an exciting prospect for any entrepreneur. It’s something you dream about and hope for because it means you’ve had a measure of success. It means the idea you’ve committed yourself to for years is meaningful and brings value to your customers.

With growth also comes challenges. While you’ve likely planned for this moment for a long time, there are always nuances in the current situation. You have to be willing to be flexible and embrace change. A leader must possess the ability to acknowledge and realize when things need to evolve, whether in their individual role or in key components of the culture that’s been established.

Leaders who don’t acknowledge this can be lured into certain pitfalls that can serve as bottlenecks that inhibit growth and, ultimately, success. With that in mind, here are five key pitfalls to avoid when growing your business.

Related: How to Scale Your Business Sustainably

1. Not knowing how and when to scale

Growing a business obviously takes a considerable amount of preparation before embarking on the journey. However, scaling the business, or increasing revenues faster than costs, is a completely different challenge.

Scaling is all about timing — notably, not starting too early — and making sure the processes put in place are airtight. As exciting as scaling up your business can be, it’s most important to take the time to evaluate needs, refine processes and pain points, and not scale too soon. This will ultimately put the company in a better position for long-term growth.

Determining repeatable and reproducible processes, including viable resources and technology, helps to standardize elements of the business that make it more efficient while freeing up other resources to focus on innovation. The discipline of scaling, at the right time, will go a long way toward ensuring your company grows successfully.

2. Clinging to certain daily responsibilities

When my co-founder and I first started our company in 2010, we handled every aspect of the business, from the biggest idea to the smallest minutiae of running the day-to-day.

If you were to fast-forward five years — after experiencing considerable success and adding a few dozen team members — my daily responsibilities became vastly different. Fast forward to today, and my day-to-day tasks are again different.

One of the many benefits of growing the business is the ability to hire people with the expertise to bring the attention, focus and skill sets needed to grow. Hiring people with the right skill sets affords team members the opportunity to own critical aspects of the business and gives them autonomy to do what they are good at and rise to the level needed to drive company success.

With the right people in place to sustain and grow the current business, leadership can focus on the necessary planning, resourcing and relationship-building to facilitate future growth.

Related: 5 Scaling Errors Entrepreneurs Should Avoid

3. Requiring every task and project match your vision 100%

With all due respect to my actual children, my company is my baby. I have raised it from its infancy and still spend countless hours thinking about and researching different ways to optimize our approach and fulfill our mission. That’s why I sympathize with startup leaders who are specific in how they want to see their vision enacted.

Regardless of the vision, the reality is that changes will occur from ideation to execution. Some will be sizable based on legal or regulatory requirements, while others may be nuanced based on other factors, like audience needs. Either way, be prepared to accept that tweaks to your vision are inevitable.

I’ve learned that if a project matches 80% to 90% of what I had envisioned, it’s a success. Ultimately, I’ve set the path and I’ve hired the team to lead it.

4. Forgetting your team has valuable perspectives

This might be a more eloquent way of saying don’t let your ego run rampant. One of the biggest mistakes I’ve seen leaders make is assuming that their years of experience, market knowledge and familiarity with the business they’ve built means they know best.

When you are so invested, you need to be reminded that there are people within your company who are hired for their expertise, experience and diversity of thought. Their perspective is invaluable in terms of objectively looking at the viability of certain trends and assessing needs, like whether your company truly has the internal resources it needs to build a new technology platform.

As leaders, it’s important for us to remember that we hire highly qualified people not just to perform certain tasks, but to bring perspectives that complement and sometimes challenge our own. Learn to trust and empower the people you hire because you can’t grow without them.

Related: This 3-Pronged Approach Will Help You Scale Your Business to New Heights

5. Assuming company culture will always stay the same as you grow

A culture that feels like a family is possible, and it can be extremely empowering and morale-boosting with a team of 10, 15 or 25 people. However, as the company grows into triple digits and the services and capabilities increase and change, the approach to culture inevitably evolves with it. As a leader, it can be hard to wrap your head around the change.

While change is hard, it’s necessary. More importantly, it’s possible to evolve while also staying true to your mission and purpose. It starts with hiring people at all levels who are a good fit for the organization. It’s also pivotal to offer flexible work options and a range of benefits that suit your team members and keep you competitive in the market.

These pitfalls serve to remind leaders that change is inevitable and a natural part of growth. From the change in scope of your role to scaling the business and managing culture shifts, it’s all part of the process. Being aware of the need to change and being flexible can help to avoid these pitfalls and lead to success.

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Advice On Extending The Life Of Your Memory Foam Bed

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Advice On Extending The Life Of Your Memory Foam Bed

The ultra-absorbent polyurethane foam used to produce memory foam mattresses sometimes referred to as “synthetic viscoelastic foam,” provides pliable support that makes lying on one feel like lying on a cloud. Given that NASA developed memory foam for space shuttles, that is logical. Customers have gushed about the wonderful comfort these beds offer since memory foam entered the mattress market.

Maintaining the quality of the best memory foam mattresses you have purchased became essential over time. At the end of this post, you will grasp the tips on how to maintain the comfort and durability of your memory foam mattress. read in advance;

1. Ensure Your Mattress Is Safe

Innovative mattress protectors. A mattress protector should fit snugly, like a fitted sheet, to prevent spills and stains. Encasement protectors, which cover all six sides and have a zipper, are also available (including the bottom). Sleepers with allergies or bedbugs can utilize the best mattress encasement protectors. Whether you eat in bed or not, a mattress cover is vital to protect your mattress from bodily fluids, skin flakes, spilled food, and drinks.

2. Lay A Firm Foundation

Having a base isn’t required for a memory foam mattress to operate well, but it will raise your bed to the right height. If you use memory foam mattresses, your base must be solid, level, and gap-free. Slats on a slatted base should be no more than 2.75 inches apart to prevent uneven mattress wear. If the slats are too far apart, you’ll need to buy extra or use a plywood board.

3. Prevent Pets And Children From Jumping

This counsel is direct. Pets who roam freely and lie on the bed stimulate the spread of germs, insects, and bacteria where you sleep. The perfect situation is when you meet a nice and cuddly bedmate. The worst-case situation is parasite eggs nearby about to hatch. It’s encouraged to ban youngsters under 8 from jumping on beds. Bouncing on the bed is not only hazardous, but it also damages the mattress. The memory foam is overworked by the quick up-and-down movements, which don’t prolong its life.

4. Rotate Your Mattress Regularly

It’s common if you’ve heard of this advice, but have you ever put it to use? Rotate your memory foam mattress 180 degrees every season, starting right away. This method is based on the idea that sleeping in the same spot on the mattress every night could be uncomfortable and lead to a concentration of wear and tear in that area. It should be noted that certain high-end made in the USA mattress producers make mattresses that don’t need to be turned.

5. Make Your Mattress Clean

Your memory foam mattress may be protected against sweat, dust mites, and other allergies by vacuuming it at least twice a year. Start by sprinkling baking soda on your stripped mattress since the longer it remains there, the better. A few drops of essential oil are an optional addition. At some point, take out the vacuum and completely remove the baking soda using the upholstery attachment. The tufts, seams, and areas between the mattress and foundation are known to be dust mite havens.

6. Do Not Make Your Bed

You did indeed read that correctly. While it might appear illegal to put off making your bed, it is not recommended. Delaying making the bed gives your memory foam mattress and linens time to breathe, giving any moisture that may have accumulated throughout the night a chance to evaporate.

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