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5 Instagram Tips for Business Success

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5 Instagram Tips for Business Success

Instagram Tips for Business Success

There is hardly a marketing tool out there that is as powerful and effective as Instagram. As one of the most popular and fastest-growing social media platforms, it is certainly worth considering every way to add this important tool to your array of marketing tools. But, even though this is a very user-friendly and intuitive tool, there are still some things to know to improve its efficacy in attracting the attention you need.

Marketing Heaven shares some tips to make the most of your time on Instagram.

  1. Post Content Regularly

When people begin to follow your account, they do so because they like what they see and find it valuable and engaging. So, if you were to suddenly stop the flow of this content, you may lose a large portion of your visitors. It is a good idea to plan to produce a steady stream of content and keep up with regular postings.

As an expert in your line of work, you should be able to think of a great many ways to provide this content. But, you will want to make sure that you make everything count. Instead of always posting captivating and engaging content, sometimes a landscape photo with a quote is the best way to go. Also, you don’t have to post every day, but the experts agree that posting at least once every 4 days should be the absolute minimum.

Posting less than this will result in you slipping out of your customer’s minds. Remember that this is not a place to post sporadic content, try to post as often as you can.

  1. Don’t Post the Same Content Everyday

Instagram is chock full of the most delightful and beautiful imagery this world has ever known, so try to shoot high when creating fun, attractive, and beautiful content. You will need someone with a good eye for beauty to spend time looking over every picture and making it a valuable piece of content for others.

While you can reuse content if you space it apart just right, avoid posting the same thing every day at all costs. Nevertheless, small adjustments can be made that can allow you to use the same subject in different contexts. Change things around by posting a quote on day, a video the next day and product image the next.

Your Instagram followers are looking for interesting topics and plenty of variety in their content so get creative in your content production. But, you should never forget that this is a business account not a platform to express everything that floats into the mind. As such everything you post should be related to your business.

  1. Reward Your Followers

It is not easy to keep your audience engaged and attracted to your content. In addition to posting a steady stream of valuable and engaging content, you should also look for ways to incentivize your followers to stay tuned. This can be done by offering promotional deals, discount codes and even competitions to keep your followers engaged and active.

This will not only allow you to use and assemble new content, but it will also give your followers a good reason to stick around for more. Of course, don’t go too far and make your site a free-for-all giveaway. Sprinkle occasional rewards and offers in your content once in a while.

  1. Include Hashtags on Your Posts

Just like Twitter, Instagram uses the hashtag system to categorize content so everyone can find what they are looking for. This will make it a lot easier for your visitors to find your content. For example, if you will be showing off your culinary expertise consider including #easyrecipes or #bestpancakes as they make it very easy for someone who is looking for this information to find your content.

By the same measure, if you are not including hashtags in your posts, you will also be making it harder for your potential customers to find your content. Make sure your hashtags are well-chosen for the content it will be categorizing, don’t add #dogs on your post about makeup just because there happens to be a dog in the picture. Don’t use too many hashtags either, between 10 and 20 is more than enough.

  1. Be Social

It is called social media for a good reason and being social and approachable is an important part of the game. You have to do much more than just posting content. It is essential that you also interact with your visitors and grow a strong fan base.

Comment, like, and interact with all the visitors that come your way. Get a web company to help integrate your social media accounts so that you can answer to DMs in action and comment like and repost your content across the internet. Direct traffic to and from your blog as well.

Finally, consider that Instagram is a great opportunity to give your visitors a personable look at your brand and maybe a peek behind the scenes at some content they would not get to enjoy on other channels.

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A Few Things to Check Before Hiring an Electrician

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A Few Things to Check Before Hiring an Electrician

Hiring an Electrician

Many homeowners attempt to do home improvement projects themselves, and the results are often disappointing. However, trying to handle electrical work independently can lead to costly errors and injuries. Discover a few things to check before hiring an electrician to get the job done right and stay within the budget.

Proper Training

When looking for an electrician, the first thing to consider is whether they are properly trained. The electricians should attend a vocational school or other recognized institute to learn how to perform the work correctly. Discuss the training process to find the right team for the job.

Review Experience

Comparing electricians includes reviewing their relevant experience performing similar work. Homeowners should discuss the project scope with potential electricians and determine whether they have experience in that area. Also, ask for recommendations and referrals from previous satisfied customers.

Check Reviews

Once homeowners have a list of prospects, check online reviews to narrow down the possibilities based on customer experiences. Often, people discover more about an electrician or other service providers by reading reviews and talking to others. Also, discuss referrals with neighbors, co-workers, friends, and families to determine which services handled the work most efficiently.

Licensed and Insured

Verify your state’s requirement for license and insurance and then ensure the electrician is compliant to protect your most valuable asset. It is often tempting to hire an unlicensed or uninsured electrician to cut costs, but that often adds up to spending more money in the long run. Plus, you could be liable if an accident or injury occurs on your premises, adding even more to the costs.

Verify Credentials and Permits

The first step to verifying an electrician’s expertise is to inquire about licenses and insurance. The next step is to verify these credentials and permits to ensure they are valid and current. A quality electrician will immediately provide documentation for customers to verify.

Talk to Several Electricians

After comparing reviews and verifying credentials, consult with several electricians to find the right one for the project. While all of them might be qualified for the job, homeowners should find an electrician that understands their vision and wants to work with them every step of the way. Take notes during the interviews to review and determine the best candidate for the job.

Compare Costs

While qualifications are crucial to getting the job done correctly, homeowners must also stay within their budget to avoid financial stress associated with unexpected surprises. An electrician should provide a precise estimate and include everything to be done to complete the project for homeowners to plan for payment. The goal is to find a qualified electrician that provides all the services needed for the most competitive price. 

Look for Outstanding Customer Service

Finally, it helps to work with electricians dedicated to providing the highest level of customer service and that stand behind their work. Inquire about warranties and other guarantees to verify the project will be completed according to specifications. Then choose the electrician who communicates clearly and makes you feel comfortable about their skills.

Hiring an electrician is often critical to getting the job done right and avoiding additional costs related to injuries and errors. Use this checklist to find a qualified electrician that provides outstanding service within your budget.

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