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5 Instagram Tips for Business Success
Instagram Tips for Business Success
There is hardly a marketing tool out there that is as powerful and effective as Instagram. As one of the most popular and fastest-growing social media platforms, it is certainly worth considering every way to add this important tool to your array of marketing tools. But, even though this is a very user-friendly and intuitive tool, there are still some things to know to improve its efficacy in attracting the attention you need.
Marketing Heaven shares some tips to make the most of your time on Instagram.
- Post Content Regularly
When people begin to follow your account, they do so because they like what they see and find it valuable and engaging. So, if you were to suddenly stop the flow of this content, you may lose a large portion of your visitors. It is a good idea to plan to produce a steady stream of content and keep up with regular postings.
As an expert in your line of work, you should be able to think of a great many ways to provide this content. But, you will want to make sure that you make everything count. Instead of always posting captivating and engaging content, sometimes a landscape photo with a quote is the best way to go. Also, you don’t have to post every day, but the experts agree that posting at least once every 4 days should be the absolute minimum.
Posting less than this will result in you slipping out of your customer’s minds. Remember that this is not a place to post sporadic content, try to post as often as you can.
- Don’t Post the Same Content Everyday
Instagram is chock full of the most delightful and beautiful imagery this world has ever known, so try to shoot high when creating fun, attractive, and beautiful content. You will need someone with a good eye for beauty to spend time looking over every picture and making it a valuable piece of content for others.
While you can reuse content if you space it apart just right, avoid posting the same thing every day at all costs. Nevertheless, small adjustments can be made that can allow you to use the same subject in different contexts. Change things around by posting a quote on day, a video the next day and product image the next.
Your Instagram followers are looking for interesting topics and plenty of variety in their content so get creative in your content production. But, you should never forget that this is a business account not a platform to express everything that floats into the mind. As such everything you post should be related to your business.
- Reward Your Followers
It is not easy to keep your audience engaged and attracted to your content. In addition to posting a steady stream of valuable and engaging content, you should also look for ways to incentivize your followers to stay tuned. This can be done by offering promotional deals, discount codes and even competitions to keep your followers engaged and active.
This will not only allow you to use and assemble new content, but it will also give your followers a good reason to stick around for more. Of course, don’t go too far and make your site a free-for-all giveaway. Sprinkle occasional rewards and offers in your content once in a while.
- Include Hashtags on Your Posts
Just like Twitter, Instagram uses the hashtag system to categorize content so everyone can find what they are looking for. This will make it a lot easier for your visitors to find your content. For example, if you will be showing off your culinary expertise consider including #easyrecipes or #bestpancakes as they make it very easy for someone who is looking for this information to find your content.
By the same measure, if you are not including hashtags in your posts, you will also be making it harder for your potential customers to find your content. Make sure your hashtags are well-chosen for the content it will be categorizing, don’t add #dogs on your post about makeup just because there happens to be a dog in the picture. Don’t use too many hashtags either, between 10 and 20 is more than enough.
- Be Social
It is called social media for a good reason and being social and approachable is an important part of the game. You have to do much more than just posting content. It is essential that you also interact with your visitors and grow a strong fan base.
Comment, like, and interact with all the visitors that come your way. Get a web company to help integrate your social media accounts so that you can answer to DMs in action and comment like and repost your content across the internet. Direct traffic to and from your blog as well.
Finally, consider that Instagram is a great opportunity to give your visitors a personable look at your brand and maybe a peek behind the scenes at some content they would not get to enjoy on other channels.
Sebastian was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks
