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5 Benefits of Branded Packaging for Small Businesses



5 Benefits of Branded Packaging for Small Businesses

Branded Packaging

Packaging affects 70% of customers’ first impressions of a brand. 63% it’s as important as the brand itself.

It also affects their purchasing decisions. 64% will buy products with nice packaging without researching them, and 52% will pay more for better packaging.

This makes branded packaging an essential business tool. Read our packaging guide for five major benefits it provides for small businesses.

1. Enhance Your Branding and Marketing

A customer’s mind creates a first impression of a brand in less than ten seconds. You’ll need at least 5-7 of these impressions for them to remember your brand. Branded packaging helps you get more of them because it’s easy to see on store shelves or websites.

Color is one of the most important elements because it increases brand recognition by up to 80%. You should also think about your:

  • Logo
  • Fonts
  • Size
  • Intended audience

Creating a consistent brand can help you earn up to 23% more money, so make your packaging design part of all your marketing efforts. Create other elements that match your custom packagings, such as stickers or business cards. You can even give them out at company events to spread the word.

2. Protect Your Product

The most basic of all shipping tips is to keep your products safe to prevent damage or loss. Custom packaging does this effectively because it’s fitted to the exact size and shapes you need.

View this custom-corrugated box manufacturer if you need a trustworthy company to send them out safely with your branding on them.

3. Save Money

Creating custom packaging is an investment, but it’s worth it because it’ll help you earn more and save you money in the end.

You’ll reduce shipping costs because you won’t have to buy as many sizes of boxes. You also won’t have to pay for package fillers such as:

  • Bubble wrap
  • Shredded paper
  • Packing peanuts

4. Improve Customer Satisfaction

73% of customers use their experience with a company to drive their buying decisions. 86% are willing to pay more for a better experience. Businesses that give it to them can increase their revenue by up to 80%.

Attractive branded packaging improves their experience before they even buy your product. They’ll look at it and immediately start to feel as if you care about how it looks and feels. It also brings up any positive associations they already have with your brand.

5. Encourage Repeat and New Business

High-quality packaging will encourage your customers to come back to you again and again. If they have a great experience, they’ll become brand ambassadors that will spread the word about you.

40% of customers have shared branded packaging online. Unboxing videos are another way for your current “fans” to show off how great your packaging and the products inside are.

Learn More About Branded Packaging

Branded packaging is an effective marketing tool to help your potential customers remember you. It keeps your products safe while saving you money on packing materials.

Quality custom packages will create satisfied customers. They’ll become brand ambassadors who show off your beautiful packaging to the rest of the world.

Read the rest of our content for more packaging tips.