Marketing
4 Content Marketing Trends to Watch In 2023
When it comes to appealing to potential clients and converting them to customers, content does not ever go out of style. If done appropriately, content marketing is a cost-effective and efficient method to target your desired audience with the required information.
Content marketing keeps evolving, even in 2023. Every year introduces unique content trends to include in your strategy. 2023 brings unique content formats, developments, and tools you should take cognizance of.
Since content is a dependable way brands attract and convert clients, it will not suffice to only develop content. Instead, you also need to be up-to-date with the evolution of the content marketing landscape, which generates helpful content that is eye-catching to people.
The world of content marketing continues to change as dominant trends come and go. Let us now examine the content marketing trends to watch in 2023.
4 Content Marketing Trends to Watch In 2023
Short-Form Videos
In the media environment today, video is ruling. The average user is capable of watching about 19 hours of video content per week. However, the majority of marketers are already aware of how vital it is.
Video is not a recent trend. Instead, it is the top means for B2B marketing. Meanwhile, the most recent trend is short-form videos. Some well-known media for businesses include Instagram Reels, Tiktok, and YouTube Shorts. And thanks to the reduced attention spans of consumers. Short videos indeed account for the majority of mobile data traffic.
Short-form videos are excellent to be used by every brand. And as a business owner, you can generate more content for your business in less time. In fact, there is a high probability of viewers engaging with a short video that goes to the point immediately.
In 2023, businesses need to make their video content as short as 10 minutes or less. Even a 10-minute video is long, so you could pick a cue from Tiktok and make your videos less than two minutes. You have the liberty to film a longer video and reduce it into short snippets so as to save time.
Empathy and Human-Focused Content
There was a time consumers preferred brands coming across as formal and professional. That will not continue in 2023, as consumers no longer wish to feel like there are barriers between the businesses they like and themselves.
Do not produce materials that are detached and too business-focused. Your content needs to spell out the fact that you have a good relationship with your clients. If not, it will not go with your audience. Focusing on emotions, relatability, and empathy is the method to build original connections with your followers.
However, this is not merely about generating content to make them feel good. If you wish to garner original support with your clients, being intentional with creating human-focused content is essential.
That also means you should avoid using salesy language or hard sales pitches. Instead, get your natural voice and use it. Even if it requires you to adjust the guidelines of your business or tone of voice, ensure you affect the needed changes.
You should speak to your clients human to human. You can also partner with a brand ambassador or an influencer to emphasize the point.
Tactical SEO
SEO has been critical since the beginning of Google. Nevertheless, you can not just optimize tags or throw a bunch of keywords in a blog post and name it SEO. Search engines keep getting smarter, so you need to adjust your SEO game for 2023
Although this content marketing trend may be hard on you, if you really desire to rank high in searches, you should revisit your SEO techniques.
You can start with writing for people before search engines. It may sound contrary to intuition, but search engines have realized what users love. As a matter of fact, a lot of marketers now focus on creating relevant content with high quality which fits the needs of the clients and allowing Google to organically elevate the content to the top.
The summary of the technique is using strategic keywords to appear on the first page and then allowing the quality of the content to speak for itself. Rather than generating a keyword-laden attempt to rank for a query, you need to be the authority on a discussion. Try to have the most perfect resource on whatever the topic of a debate is.
Furthermore, instead of looking at your URL ranking alone, you should also focus on your click-through rates and metrics of engagement. In 2023, that is what search engines are about.
Utilize Data, Automation, AI, and Metaverse
This is one of the greatest and most overwhelming content trends of 2023. Even though your content’s meat will probably remain the same year in and year out, the technology available to generate that content is evolving rapidly.
Technology gives room for you to gather a vast amount of data which can help you to highly personalize content.
Artificial intelligence can either generate content or supplement your existing content, thereby allowing brands to create more materials within little time. Although artificial intelligence (AI) is not good enough to write all your main content, it can definitely help marketers to create much more content within a short period.
Automation, on the other hand, is an excellent way to streamline some parts of content production. There are simple setups that can drive content tasks around in your project management software, which automatically creates video captions and more.
Even though technology and expectations of consumers may change, 2023 will remain a year with the banner for content marketing. Therefore, brands should continuously focus on introducing human connection to the digital experience.
Convert Clients With Valuable and Engaging Content
Content marketing has generated several shifts that make businesses and marketers to be on their toes. In 2023, it is still the case, with the trends poised to meet customer expectations and transform how everybody generates content. Most importantly, the trends discussed above will help you flourish in the marketing landscape that keeps evolving.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
