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13 Tips to take Local SEO to The Next Level

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13 Tips to take Local SEO to The Next Level

What is Seo?

SEO (also known as Search engine optimization) is a critical part of running any website that is looking to generate more traffic. It is also an advanced and ever-changing process, tough to master because there are so many different search algorithms that you have to account for. However, some regular tips form the basics of SEO. These tips can help you make SEO more comfortable to understand and use.

1: Optimize your website’s header and footer

The very first thing is the design of your website. Your website’s header may be the first thing visitors see, but the footer of your website is also equally important. Try duplicating your main navigation, and the additional footer links are going to help visitors to navigate to your site’s most important pages. Navigation friendly websites are preferred by search engines. This helps your attempts at improving local Seo rankings.

2: Work on Code Optimization

You need to be very careful as search engines will not ignore your heavy CSS and JavaScript files. This means that you should get these optimized to help the search engines out. Leaving these files in a cluttered state will slow the spiders down. Try using caching plugins to reduce the file size further and improve your page speed. According to Safari Local SEO, overuse of plugins and messy CSS and JavaScript files are costing local businesses previous seconds in load times. For success in the local search results, businesses need to create fast, static pages that provide fast-response, clear call-to-action prompts and are mobile-friendly.

3: Avoid keyword stuffing

You may think that the more often you use the same keywords on your page, the more quickly it will be found. No that is not a great practice at all; this can get your website a penalty from Google. This method is called keyword stuffing.

Your focus must be on telling what is relevant for your readers and keep less emphasis on keywords. If your readers find your content engaging, you will be automatically rewarded with good rankings by Search engines.

4: Image optimization

Use alt tags for images so you could rank your images in Google search. Image optimization helps you get more clicks from the Google image index. Search engines look at a site’s structured code; they don’t understand what is visible to a user.

So if your images are about a “bat” using an alt tag of “a grey bat” for the image will tell the search engine what color and attributes does the image has.

5: Internal Links

To make sure users can search spiders could find all essential pages on your website, you should link it in new posts. When a search bot sees a page being linked back to, the page will be considered more relevant.

It is essential to use keywords (anchor texts) when linking back to your original post. This helps users understand what will be the content on the page they are about to click on.

6: Hire a Seo Expert

When you are keen and composed to see your business at great heights, you already dedicate your full time on your business growth. If you are also optimizing your online presence, you may be doing quite little of what is required.

As said in the beginning that Seo is an ever-changing tech and very competitive process, and without an in-depth experience, you could cause more harm than good. The best way to establish your online presence is to hire Seo service to help you out with your site’s visibility and business growth online.

7: XML Sitemap

Add a sitemap on your website. A sitemap is a specially generated page that easily links to all available pages on your website. This feature makes it easier for the search engine spiders to navigate your site and find new pages. If you are a WordPress user, many plugins help you create a sitemap. Few of them are Yoast, Rank Math.

8: Focus on quality not the number of backlinks

Instead of creating thousands of new backlinks that will not attract any traffic, spend time building quality links that send visitors to your website. Try your best to get featured guest posts or to comment on popular sites.

9: Authority backlinks

You must create great content that quality websites will tend to link to your content. Google prefers backlinks from authority sites and this, in turn, boosts your search rankings. Make sure that your content is highly relevant and full of information. When you follow this method of content creation, reputable websites will feel comfortable linking to your site. Provide useful and worthy content to the organizations.

10: Robots.txt

Keep your use of robots.txt files handy. These files are useful for keeping areas of your site hidden from the search engines and are perfectly fine to use. Hidden in a sense you can mention URLs that you don’t want to show in search results.

This helps you keep content on your website private. But you have to make sure that you don’t overdo the use of robots.txt. The search engines will consider your site ‘forbidden’ and will stop indexing it all together.

11: Avoid too many adverts.

Search Crawlers do not index the advertisements on your pages. So having some ads will not harm your rankings in any way. But for excellent user experience, you must keep lesser ads per page. Also, try to give full disclosure if you are an affiliate site promoting products or services.

12: Url Structure

Search Spiders prefer the static url structure, and you must work accordingly on your website. This isn’t an absolute requirement since it is still possible to rank highly with a dynamic URL. However, it is more complicated. You must save yourself from the future issues that might arrive with dynamic URL’s and stick to a static URL structure.

Get a broken link checker and make sure to crawl your links and check if they are all working. Does this link crawl check at least every 15 days to avoid having broken links on your site? Readers hate broken links because it makes it look like you are not paying attention to the site. And the search engines will penalize you in the rankings if you have a lot of broken links.

13: Start a bog

You can improve your search rankings quickly by starting a blog. Search engines like Google and Yahoo love blogs because of their fresh content. You can write on topics related to your business and services. Tell yours how these products can help them etc. The blog is an excellent way to generate traffic and trust online.

Conclusion

These are a few tips which we call the fundamental aspects of SEO. There is more in-depth info that will be mind-boggling and tiring for a business owner to grasp. But still, if you manage to learn a few, your website will be better than another layman.

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Top 3 Self Driving Car Companies to Watch out in 2020

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Top 3 Self Driving Car Companies to Watch out in 2020

Many organizations are working on developing self-driving cars and hardware for autonomous cars of all types.

In this race to build a completely self-driving car, some companies are further in terms of real-world testing and practical experience than others.

We will have a look at all the top 3 self-driving car companies in the world.

Top 3 Autonomous Vehicle Companies 

1.Waymo

On the basis of the number of vehicles testing and the number of kilometers driven, Waymo tops the list with over 32 million kilometers driven on the road.

Their cars are equipped with advanced cameras, LiDAR, and radar sensors along with a microphone that detects sirens from emergency vehicles

Currently, Waymo is testing is the prototype of fully driverless SAE Autonomy Level 4 vehicles in Phoenix and Arizona.

Waymo has recently set up additional testing facilities in Michigan and California to test its cars in winter conditions.

The next on the list is Tesla.

2.Tesla

Tesla is putting enormous efforts to develop a fully autonomous vehicle.

Although Tesla has excluded the Light Detection and Ranging(LIDAR), Tesla instead prefers ultrasonic, radar, and 2D cameras for autonomous operations.

The company has till now collected data from 600,000 Tesla’s with having collectively driven more than 3.2 billion kilometers world-wide.

One can’t deny the fact that Tesla has built up a level of experience with some auto-pilot features of SAE level 2.

Reports state that their prototyping vehicles have already reached SAE level 5.

3.ARGO AI

Argo AI is an independent startup that started in 2017, with a $1 billion investment from Ford Motor Company. The company has also attracted a $2.6 billion investment from Volkswagen.

Argo AI today is testing over 100 vehicles in almost 6 cities of the United States.
Technically it’s still an independent venture. Unlike other manufacturers, AgroAi doesn’t foresee producing its own cars. Rather Ford and VW want Argo AI to manufacture self-driving car technology for other companies starting with service-based firms like the Robo-taxis.

There are quite few other companies that are promisingly working on developing a self-driving car like the ones Baidu and GM cruise developed.

Even startups like Cruise Automation, Tu Simple, and Zoox are working towards developing AI  for autonomous vehicles. E-learning platforms like Udacity has already launched their courses on self-driving cars that teach how to make one.

While completely autonomous vehicles won’t become mainstream in the next few years, Waymo, Tesla, and Argo AI are making significant advances in the self-driving car market.

With improvements in IoT technologies, strides toward fully autonomous vehicles are sure to follow.

As IoT technology continues to improve, strides toward fully autonomous vehicles are sure to follow.

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[Solved]Mac Starts to Prohibitory Symbol After macOS Big Sur Update

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[Solved]Mac Starts to Prohibitory Symbol After macosBig Sur Update

macOS Big Sur will be the next version of Mac OS, announced at WWDC 2020. It is again named after the landscape in California but skips the macOS 10 version to macOS 11. According to the macOS Big Sur preview from Apple, the new features mainly sit in the new control center, interface and notification center as well as improved apps such as Safari, Messages and Maps.

However, the new OS doesn’t always bring good news. Here is a list of macOS 11 known issues and fixes. In this article, we will specifically discuss the Mac booting into a prohibitory symbol on the screen after macOS Big Sur update.

What does it mean when your Mac boots to a prohibitory symbol?

When a circle with a line cross it appears on your Mac’s monitor instead of a login screen or desktop, it is very likely that your Mac doesn’t support running macOS Big Sur. Even though the OS can be successfully downloaded on the startup disk, the relevant hardware is unable to install the OS nor launch it for use. It is a very typical problem people encounter when they update their Mac computers.

What Macs are compatible with macOS 11 Big Sur?

It is recommended to check the system requirements before you upgrade your Mac, especially before a major OS version upgrade. Some models can run macOS Catalina but are not necessarily compatible with macOS Big Sur.

macOS 11 Big Sur can be running on Macs including:

  • MacBook models from early 2015 or later
  • MacBook Air/Pro models from 2013 or later
  • Mac mini models from 2014 or later
  • Mac Pro models from 2013 or later
  • iMac models from 2014 or later
  • iMac Pro models

By checking the Mac’s hardware information, you can go to Apple logo and About This Mac to know your Mac model.

How to fix the prohibitory problem issue?

Now you know macOS Big Sur is not the right OS to run on your Mac, but how to get rid of the downloaded macOS 11 files and restore the Mac? Don’t panic. The steps are very easy.

Step 1: Boot your Mac into Recovery Mode.

You need to start or restart your Mac and immediately press down Command, Option and R keys together. Release the keys until you see a loading screen. The booting process will be a lot slower than usual. Then you will be led to the OS X Utilities or macOS Utilities window.

Step 2: Back up files from the Mac.

If you are afraid of data loss, you can use Target Disk Mode or data recovery software to get the important files off the Mac first.

Step 3: Reinstall OS

You can choose to format the hard drive first in Disk Utility and reinstall OS. Also, you can directly reinstall OS by selecting Reinstall OS X or macOS and clicking Continue. You just need to follow the wizard to finish the reinstallation.

Conclusion

Before you update to a newer OS, do remember to check the compatibility first in case you will boot to a prohibitory symbol during the installation. If the issue is happening, you can easily restore the Mac to a bootable state. macOS 11 Big Sur is a beta now and will be released to public in fall 2020, so it is recommended to upgrade after it is officially released if your Mac is compatible.

 

 

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7 Advantages Of A Dedicated Server

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7 Advantages Of A Dedicated Server
  1. Improved Reliability and Control

Many organizations looking for superior reliability and seamless company operations often go for nothing less than a dedicated server.  This is because dedicated servers offer unmatched reliability with all the server resources dedicated to the company tasks and workload. This means employees can work on internal applications seamlessly while customers access specific apps without facing any downtimes. Such is critical for companies working on mission-critical applications.

  1. Backup Servers

While disruptions may be inevitable in the modern world, most companies will want to keep them on the minimum.  You, however, need to have safety and backup measures in place should the worst happen.  This is particularly in the case of a power outage, floods, and a security incident, among other incidences.  However, a dedicated server makes it possible to set up an off-site backup system where all data is backed up immediately and efficiently. This means you get operations back up and running within the shortest time possible, hence minimal disruptions. Such reliability and resilience are only possible with a dedicated backup server.

  1. High-Volume And Web Traffic Servers

A dedicated server is your best solution for websites and apps looking to handle tons of traffic at one go. These servers are designed to handle web-based workloads with heavy spikes, periodic, and on-demand loads that might be too much for a cloud-based server. Only a dedicated server can guarantee you of continued availability, uptime, and resources even when traffic is at its peak. That said, it would be wise to pay a little more for the peace of mind and guarantee that everything will be working optimally.

  1. SaaS Applications

Companies dealing with software-as-a-service and B2B applications get better support on dedicated servers as compared to other types of servers available today.  In addition to its unrivaled performance and uptime, a dedicated server offers total control over its resources. This guarantees the SaaS users of optimal performance with little to no downtimes.

  1. Video Streaming And Conferencing

With more and more companies/organizations adopting a unified form of communications, many are switching to communications-as-a-service. This service makes it easier for employees and staff to hold video conferences from various departments.  However, only a dedicated server is capable of handling and providing the bandwidth required to offer such a service. Video streaming and conferencing can be a little too demanding on shared server resources; another reason a dedicated server is better designed to handle such heavy loads.

  1. I/O Intensive Databases And Big Databases

Most applications and processes built on big I/O databases, including Microsoft SQL, Oracle, and MySQL, require a server with unlimited resources to perform optimally.  Only a dedicated server is presumably capable of handling such intensive input/output databases and big data.  With big data, and especially IoT (internet of things) on the rise, and streaming data running on continual calculations, more and more companies are looking for more control in the form of customizable software/configurations to suit their workloads. Only a dedicated server offers such versatility.

Visit www.intergrid.com.au for more information.

  1. Sensitive Data On Highly-Regulated Industries

While cloud security has improved on public domains and especially on shared cloud resources, most organizations find it almost impossible to operate under such. One of the reasons for this is the fact that the organization can only run only on a dedicated server, and nothing less. It thus would have to comply with such requirements to be able to operate.

With numerous risks arising from running on a cloud/shared hosting server, most organizations aren’t willing to take such risks. Some of the most commonly known issues associated with shared resources include data leaks and access configuration errors, most of which are too costly for many organizations.  On the other hand, a dedicated server provides your trusted support staff and team members with all access privileges, with the organization required to ensure optimal information security.

 

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