What is Seo?

SEO (also known as Search engine optimization) is a critical part of running any website that is looking to generate more traffic. It is also an advanced and ever-changing process, tough to master because there are so many different search algorithms that you have to account for. However, some regular tips form the basics of SEO. These tips can help you make SEO more comfortable to understand and use.

1: Optimize your website’s header and footer

The very first thing is the design of your website. Your website’s header may be the first thing visitors see, but the footer of your website is also equally important. Try duplicating your main navigation, and the additional footer links are going to help visitors to navigate to your site’s most important pages. Navigation friendly websites are preferred by search engines. This helps your attempts at improving local Seo rankings.

2: Work on Code Optimization

You need to be very careful as search engines will not ignore your heavy CSS and JavaScript files. This means that you should get these optimized to help the search engines out. Leaving these files in a cluttered state will slow the spiders down. Try using caching plugins to reduce the file size further and improve your page speed. According to Safari Local SEO, overuse of plugins and messy CSS and JavaScript files are costing local businesses previous seconds in load times. For success in the local search results, businesses need to create fast, static pages that provide fast-response, clear call-to-action prompts and are mobile-friendly.

3: Avoid keyword stuffing

You may think that the more often you use the same keywords on your page, the more quickly it will be found. No that is not a great practice at all; this can get your website a penalty from Google. This method is called keyword stuffing.

Your focus must be on telling what is relevant for your readers and keep less emphasis on keywords. If your readers find your content engaging, you will be automatically rewarded with good rankings by Search engines.

4: Image optimization

Use alt tags for images so you could rank your images in Google search. Image optimization helps you get more clicks from the Google image index. Search engines look at a site’s structured code; they don’t understand what is visible to a user.

So if your images are about a “bat” using an alt tag of “a grey bat” for the image will tell the search engine what color and attributes does the image has.

5: Internal Links

To make sure users can search spiders could find all essential pages on your website, you should link it in new posts. When a search bot sees a page being linked back to, the page will be considered more relevant.

It is essential to use keywords (anchor texts) when linking back to your original post. This helps users understand what will be the content on the page they are about to click on.

6: Hire a Seo Expert

When you are keen and composed to see your business at great heights, you already dedicate your full time on your business growth. If you are also optimizing your online presence, you may be doing quite little of what is required.

As said in the beginning that Seo is an ever-changing tech and very competitive process, and without an in-depth experience, you could cause more harm than good. The best way to establish your online presence is to hire Seo service to help you out with your site’s visibility and business growth online.

7: XML Sitemap

Add a sitemap on your website. A sitemap is a specially generated page that easily links to all available pages on your website. This feature makes it easier for the search engine spiders to navigate your site and find new pages. If you are a WordPress user, many plugins help you create a sitemap. Few of them are Yoast, Rank Math.

8: Focus on quality not the number of backlinks

Instead of creating thousands of new backlinks that will not attract any traffic, spend time building quality links that send visitors to your website. Try your best to get featured guest posts or to comment on popular sites.

9: Authority backlinks

You must create great content that quality websites will tend to link to your content. Google prefers backlinks from authority sites and this, in turn, boosts your search rankings. Make sure that your content is highly relevant and full of information. When you follow this method of content creation, reputable websites will feel comfortable linking to your site. Provide useful and worthy content to the organizations.

10: Robots.txt

Keep your use of robots.txt files handy. These files are useful for keeping areas of your site hidden from the search engines and are perfectly fine to use. Hidden in a sense you can mention URLs that you don’t want to show in search results.

This helps you keep content on your website private. But you have to make sure that you don’t overdo the use of robots.txt. The search engines will consider your site ‘forbidden’ and will stop indexing it all together.

11: Avoid too many adverts.

Search Crawlers do not index the advertisements on your pages. So having some ads will not harm your rankings in any way. But for excellent user experience, you must keep lesser ads per page. Also, try to give full disclosure if you are an affiliate site promoting products or services.

12: Url Structure

Search Spiders prefer the static url structure, and you must work accordingly on your website. This isn’t an absolute requirement since it is still possible to rank highly with a dynamic URL. However, it is more complicated. You must save yourself from the future issues that might arrive with dynamic URL’s and stick to a static URL structure.

Get a broken link checker and make sure to crawl your links and check if they are all working. Does this link crawl check at least every 15 days to avoid having broken links on your site? Readers hate broken links because it makes it look like you are not paying attention to the site. And the search engines will penalize you in the rankings if you have a lot of broken links.

13: Start a bog

You can improve your search rankings quickly by starting a blog. Search engines like Google and Yahoo love blogs because of their fresh content. You can write on topics related to your business and services. Tell yours how these products can help them etc. The blog is an excellent way to generate traffic and trust online.

Conclusion

These are a few tips which we call the fundamental aspects of SEO. There is more in-depth info that will be mind-boggling and tiring for a business owner to grasp. But still, if you manage to learn a few, your website will be better than another layman.

Harper Harrison

Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.