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10 Web Design Statistics Every Business Should Know
Here are some interesting and carefully selected web design industry statistics.
1. Design has a 75% influence on a website’s credibility.
(Source: Web FX)
Web design stats for 2020 indicate that many customers are skeptical about a website with poor design. Website design is so robust that customers can conclude on a business’s legitimacy just by glancing over its website.
2. Websites that load slowly lead to a $2.6 billion loss in revenue every year.
(Source: Web FX)
Take it or leave it – people are generally impatient. According to website design industry stats for 2020, customers take just 15 seconds to decide about a purchase. This means that a slow-loading website will affect this decision negatively, thereby reducing the number of new customers.
3. Users spend an average of 5.94 seconds looking at a website’s main image.
(Source: SWEOR)
To make a lasting impression on a customer, a company’s website needs to have a beautiful, simple, yet well-detailed main image that communicates the brand effectively at just one glance.
4. 88% of online consumers will not return to a website following a bad experience.
(Source: SWEOR)
An unattractive website, at first sight, is bad business. Website facts for 2020 show that even for well-designed websites, only a very few visitors are patient enough to give their content a chance.
5. 74% of users will likely return to mobile-friendly websites.
(Source: Web FX)
According to mobile-friendly website statistics, users prefer websites that are easily accessible on mobile devices. Reports show that as of April 2019, about 4.2 billion of the 4.57 billion active users of the internet use their mobiles. What’s more, 57% of internet users claim that they cannot recommend a business with a website that’s not mobile-friendly to anyone.
6. On average, users spend 5.59 seconds on a website’s written content.
(Source: SWEOR)
This is just enough to convey a brand’s positive image. Web design facts for 2020 show that revealing content in a step-by-step approach is more effective than flooding people with content. A step-by-step approach means that the user can find more useful material by exploring more of the website if need be. Moreover, you can trust Cubik for their web designing services.
7. Pages with videos keep users on them for 88% longer.
(Source: Web FX)
Videos have been proven to get people’s attention better than images and texts. Animated videos are viral among both users and designers because of their attractiveness and liveliness. Overall, videos increase the engagement of customers with a website page and can influence purchasing decisions.
8. 85% of shoppers say that color is a primary factor that affects their purchasing decisions.
(Source: Crazy Egg)
Reports go further to tell us that 66% of customers claim that they won’t buy products that do not come in their color of interest. People are naturally sentimental about colors. It is, therefore, essential that a website has the perfect colors to suit different images on a page.
General Website Design Statistics
Representation is super important when discussing website design.
Here are the most important 2018 to 2020 website design facts you need to be aware of.
9. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
(Source: Blue Corona)
That’s almost half of all users!
Your website will reflect the impact on your target audience. It is the image you project for all to see. People will know you through it and will judge your company by the quality of your website.
10. 8 out of 10 consumers would stop engaging with content that doesn’t display well on their device.
(Source: Ironpaper)
Now that’s good news!
There are so many reasons to invest in your website. And now you have added one more in your basket of muffins – content formatting that looks good on every device will be highly appreciated by 80% of users.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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